Li Shujun, director of GXG's e-commerce business, confirmed joining Lynx

Recently there are rumors that the apparel brand GXG E-commerce general manager Li Shujun has officially resigned from the GXG, will join Lynx, is responsible for clothing apparel category operations. GXG official response today, said Li Shujun indeed has left, will be the GXG CEO Yu Yong officially e-commerce department, in charge of GXG e-commerce business operations.

GXG said GXG e-commerce sector has grown into a mature, capable of independent operations department, Li Shujun's departure is not sudden, GXG has long been ready for the departure of Li Shujun, the personnel changes for GXG e-commerce sector There will not be much impact.

In 2014, GXG E-Commerce will continue to promote O2O project. In September, it will launch a new sub-brand for medium-to-high-end customers and focus on luxury style. This year, GXG online and offline with the same price of goods accounted for 20% of online products, and the remaining online products will be separated from the line, the customer price will be lower than the line.

According to informed sources, GXG e-commerce business is almost led by the team created by Li Shujun. 2010, Shu-jun Lee entered the GXG, decisively close the poorly run GXG official mall, choose to August 6, 2010 let GXG settled in Taobao Mall (now renamed Lynx). Three months later, in the "Double 11" promotion in 2010, GXG took the sales of 10 million yuan, ranked No. 4 in sales of Taobao men, and Li Shujun also gained the title of "Ten Thousand and Sister" in the industry. (Finish)