Li: The tea shop sells the product to "sell" the culture

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With the rapid development of China's online shopping market in the 09, 2010 will become the blowout period of the on-line purchase. In addition to clothing, electronic digital, cosmetics and other products mall fierce competition, tea products shopping mall has also poured into a number of competitive patterns.

As a traditional industry with thousands of years history in China, tea has always been a necessity for ordinary people's lives. And tea has a very special nature, many varieties of tea so far it is difficult to achieve standardized production. To investigate the reasons, different origin, season, production process led to each batch produced tea taste completely different, so that many manufacturers are custom products classification level. and the relevant State departments can not through effective scientific and technological means to identify the quality of tea grade, taste or packaging specifications.

Therefore, customers in the shop to buy tea, to buy in line with their own taste of tea, can only be tasted after buying, or directly to find the brand reputable manufacturers, so that sellers recommend. In this way, the operation of tea and tea shop to win customer trust, and enhance the site's retention and viscosity, must be through other ways to enhance the value-added products and establish a good brand image. At present, most of the tea shopping mall is still in the stage of simply selling products, lack of their own characteristics and personalized service.

Blindly Tea city as the leading domestic network shopping mall, the first "shopping mall +sns Community + Industry Portal" business model has been the industry's concern. Customers in the tea city to buy tea, you can put forward the first mail samples after the purchase of the way. Considering that a lot of people like tea to tea culture, tea knowledge is not very understanding, blindly tea College daily update and provide the latest tea culture information, and regularly produced tea culture-related electronic periodicals for members to read. Tea friends in the home of this community platform, but also gathered a large number of tea-loving friends like tea, interactive exchange Learning tea culture. Blindly Tea city's innovative mode, not only enhance the overall competitiveness of the Web site, while providing customers with better quality and personalized service.

Just as tea city to convey the "Tea Zen blindly", blindly tea city is not only in the sale of goods, more is tea friends to taste the ancient Chinese tea culture, in the process of tea to comprehend the life of the mood.