Li: To be used as a traditional industry mentality to do E-commerce

A recent it party, many former Internet peers have lamented the current IT industry is not good to do, have said that the transition to do e-commerce or simply to do traditional industries. Li from the Internet to enter the field of E-commerce just a year, responsible for the operation of the business Mall has gradually entered a mature development track. From the first wait-and-see, learning, and then in-depth practice, the process of difficulties, hardships and harvest not to say, but the deep feeling is to become a successful electric businessman, must do the traditional industry mentality to do e-commerce.





at present, the hot Internet areas (such as WEB2.0, wireless internet) will be more and more entrepreneurial threshold, in addition to the need for strong financial strength, but also need a stable technical research and development team. Now, if the Internet companies do not have the core product and service model, to establish the advantages of differentiated competition, the search for large-scale profitability is increasingly difficult. Those products agent companies (to build stations, promotion and other basic business-oriented companies) if there is no proxy Baidu such a strong product, and expect the company can be a day, this history almost no longer exist. And those agents Baidu, Google and other products of the company, although the surface of hundreds of of people's sales team is very beautiful, once lost agent products, the future of enterprise development uncertainty factors are very large.





from the beginning of 2010, just a few months time, group buying site from "Hundred Regiment War" developed to the "Thousand Regiment War". Internet Project entrepreneurial low threshold, web site and business model of easy replication, once foreign new models appear, the entire industry will immediately appear group of Dragon scuffle pattern. It is often a few years later, when the field is created by the industry giants, the influx of followers will be eliminated. This also verifies that successful internet companies, whether selling products or selling services, will establish their core competitiveness and competition threshold, not easily copied by competitors. And the operation of E-commerce projects, and the success of the theory of Internet companies are very different, more to understand the traditional industries, the Internet as a platform and auxiliary tools.





Li Company's Tea city (evtea.com) and love to buy tea (aimaicha.com) of the operation team is the internet industry and tea industry members of the Union, a short period of time in the peer to establish a leading edge, the point of entry is the traditional tea industry in the Internet in the weak. Although we have accumulated experience in the Internet industry relative to other tea industry enterprises is the advantage, but the electronic commerce in a few years to mature stage, our advantage is no longer the site is how strong, but our tea quality and customer service. For example, when China developed to thousands corporate website, our core competitiveness will be the Internet? By then, the Internet industry will be another scene, the internet industry is only a branch of the traditional industry, a marketing platform and tools for enterprises!





Many it people do e-commerce, focused only on the site user experience, promote the promotion of traffic, and sales are not promoted. The traditional industry's business values are "products + services", the so-called site is only a sales platform. Since we are doing e-commerce, we must be familiar with the products, business models and rules of the traditional industries, rather than continue to operate the previous mode of the Internet, so it is very important to locate the tea people rather than the IT people.





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