Li Xianchang: Talking about the external links in SEO

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The site's internal links and external links for a site are very important, are highly valued by the webmaster. In particular, external links to attract search engine spiders, enhance the PR value of the site, to bring traffic to the site, enhance the visibility of the site has an important role. Therefore, it is important to do well in external links. Today let me simply talk about how to do a good job of external links.

What is an external link? How to do external links, where to do external links? What are some channels and ways to do external links? What matters should be noted? I do 6 months outside the work of the link has some experience, here with you to share, I hope to some new webmaster or SEO new people have some help.

What is an external link?

External links, also known as backlinks or hyperlinks, are links to our sites from outside the site (other sites) by tracing text. All links from outside to our site are external links. For search engines, it's equivalent to how many other sites you vote for. If you vote for the site the higher the weight, the more voting site, then the weight of your site will be higher. So do part of the link to enhance the site's PR has a very important role.

Where to do external links--the channels or ways to do external links

1. Links

Exchange links with other sites, about how to find other network exchange links, and how to exchange links, please read the following explanation.

2, to publish their own links

The main places to publish their own links are: forum, blog, space, business-to-business platform, question and answer platform, can contribute to other sites, we can through the signature of the Forum, to the forum post, replies, blog post articles, blog messages, blog links, to space to publish articles, comments, to the Business-to-business platform to publish information ... These ways to increase your own external links.

3, the initiative to submit their own web site links

New station we can submit our site to Baidu, Google and other search engines, let them come to our spiders to crawl our site. We can also submit sites linked to a number of Web site navigation stations, classified directory sites, bookmark categories of sites, web-pick categories of sites, as well as collection of sites, such as Baidu collection, bookmark sites such as: digg.com;reddit.com;stumbleupon.com; Categories of categories of sites have a lot of people can go to find more, the link to their own site to submit up.

About the Classification directory site: refers to the use of artificial methods of classification, and these have a certain value of the site resources in accordance with the theme of the collation and organization, and then placed in the corresponding directory, thus forming a Web site Directory system, because the classification directory is manually edited, also known as artificial classification directory. This classification directory search engine attaches great importance to reflect the value of the site. But also not all classification information directory is high quality, so also need to first a judgment and choice.

4. Link Bait

Link bait refers to the import of external links through the content or site resource area, which is the most efficient and effective way to link.

5, paid links

Can pay for some high-quality external links, black chain ...

There are a lot of ways to do external links, you can also use plug-in tools ... Here are just a few of the more common. For you to do those kinds of external links, you can according to their own energy, time and other factors to choose to do one or more of them, and do not need to do all. As long as one or several to achieve the ultimate, the effect will be very good.

How to do the external link:

1. Link Bait

Link bait should pay attention to anchor text and link path:

Anchor text: Import the anchor text of the link is best to write some of the keywords related to the site, can be long tail keywords and related keywords.

Link path: Decoy Import link link path must be absolute path, this problem is often overlooked. This prevents errors that cannot be found on the path.

We can use soft text, shared resources and other means as a link bait.

Write soft: Write soft text is used as bait to import links is the most common method, this method for small station optimization has a very good effect. A valuable soft article, may make your site overnight fame.

Shared resources: such as sharing software, sharing information, uploading your documents to Baidu Library, beans, such as the download place. Then in the data (document) with their own website propaganda, this is more effective, and will not be the search engine that is cheating. At the same time for the promotion of website brand, visibility has certain benefits.

2, change the friendship chain to note what:

A, if it is to do Google optimization, you can see the PR value of the high and low, Google PR is a measure of the quality of the site is an important indicator, and better than their PR higher or the same PR of the site link. But if you do Baidu optimization, you should not too much value to see the other site PR value, and can be based on the hundred Baidu Snapshots and home page keyword rankings and included the situation to judge the weight of the station.

B, pay attention to the relevance of the site, do a friendship link to first consider the relevance of the site, so as to obtain a relatively high weight. In their own experience, 1 of the same type of Web site link weight equivalent to more than 30 different types of Web site weight. So exchange links as much as possible with their own similar and similar website exchange. If I am doing the building Materials class website, then I certainly go to and some make the construction village material related website to exchange the link. If I do network promotion type of blog, then I should go and some do promotion, SEO, SEM, network marketing, network training website to do friendship links.

C, note that the number of outbound links, the general situation of a site to do 30 or so of the friendship link is almost the most not I more than 40, if the number is too much, we also had better not to consider exchange links. Because on the one hand to export too many links, bring the weight is very low, on the other hand, the export chain to take more may also be the search engine think is a spam link.

D, the exchange of links, we do a good job related records, and which station Exchange, where the link placed, who is responsible for the station, the station's link address, the person in charge of contact and so on, but also often check the links are normal. Often check the links are normal, you can guarantee the effectiveness of links. If one day found that the other side did not put their own links to the station, then we can promptly contact the relevant people to see if the station is due to other personnel, or the station does not want to change links and other reasons, so that the link to maintain good friends. If you never go to see your friendship link, then your link is likely to be deleted and you do not know, such words will not let your friendship links play a good role. So we should often exchange their own links to find problems in a timely manner.

Accidentally wrote more than 2000 words, and then write up too long. So other forums, blog types of external links how to do, here is not to say, because the Forum, blog class external links, there are a lot of skills and precautions. about how to do the external link in the forum, the blog Li Xianchang will in later Bo article detailed introduction. Stay tuned.

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