Li Xiang talk about how to cooperate effectively between websites

As a BD concept, now online at random Baidu, there are many posts can give explanations.

The simplest: BD, is an English abbreviation, full name for business Development, translated into Chinese is business development. "BD's main goal is: to integrate the company's existing products and resources, through cooperation to exchange more resources to enhance their competitiveness, while setting up competition barriers for competitors, for product business development to obtain more resources." Among the many explanations, there is a key word that every explanation will mention. That is: resources.

In fact, BD's simplest, most obvious explanation, I personally think, is the integration of resources. network resources, market resources, physical resources and many other aspects. Anything that can be used for barter, advertising, traffic, or whatever the other person or oneself needs can be called a resource, including feelings. This has been a deep sensation in my years as a BD worker. If you have a lot of emotional input and a lot of friends, you may not need a real resource comeback to get the resources you want.

BD, is actually from the market division out of a career. This decomposition, completely for a purpose, how to the minimum cost or cost-free State, the company to bring the greatest publicity value or bring maximum economic profits. Therefore, as a BD, that is, a market personnel, how to dig, learn to dig, is a very important point. Tap into where the customer's needs are.

Mining customers, can be oral inquiries, for the other side of the site's recent market cooperation direction and form of analysis, search target online and offline soft text, news reports and other articles of content to understand each other's needs. When the relationship is better, you can also help your target customers around you want to focus on his cooperation, randomness of some attention, do some small planning to achieve your ultimate goal.

For example, in 07, when I was in the Dragon extension interaction, the company was ready to go public, need a lot of media publicity, but as a media, from the PR department, will be a huge cost of a thing. Eventually the company decided to move to BD department to do this thing. The target of July is to have at least 30-40 financial media, each 1P soft wen. What is the goal for a department that has no financial support? At that time around the company's requirements, I asked the team to work together. First, the need to consult the magazine, they were at which stage of demand, the answer is that the end of the year began to order the magazine, all the magazine is vigorously promote the order, this is a message feedback. Second, the magazine's demand for Internet resources is not large. The so-called television despise newspapers, newspapers despise magazines, magazines look down on the Internet, which is my feelings. So what am I going to give them? For magazines, newspaper propaganda is the most advantageous, then split the staff, to negotiate commercial newspapers, package version, replacement time is limited, in fact, this is BD cooperation should be considered a classic battle, we use the Beijing commercial newspaper half of the page, in the way of activity, the most popular commercial media magazine, Each issue reported 25 magazines, 4 consecutive periods, the fifth period as a summary of the selection. The contents of the published main push magazine order. And for the magazine, we replace it with the least 1-2p soft text or hard wide. At the end of July, completed 79 media, 114 version of the whole version of the replacement of advertising cooperation, during which there is no cost. Still have a lot of magazines with our department BD have good relations of cooperation, in the latter stage to an immeasurable effect. In fact, this case, the main expression is cooperation, the focus is to tap customer demand.

The planning of activities is also a very important subject, this later. Perhaps many friends think the activity planning is the Ministry of things, in fact, we are all fighting in the front-line fighters. Only you know what the market users and customers are interested in, your market acumen is reflected in this area. Therefore, BD for the planning of activities, but also has a series of requirements. We'll talk about it later.