Li Xinglong: Speculation nine ways and skills

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A few days ago wrote two articles "Li Xinglong: How to improve the site brand and visibility?" and "Li Xinglong: Four strategies and techniques for writing soft paper", a lot of friends contacted me and communicate with me, thank you for your support and encouragement, I will give you to share more articles and share my personal experience, what is the opinion or wrong place, I hope you put forward a lot.

I believe we are not unfamiliar with the word "hype". Hype in the publicity plays a great role, so we must understand and use the hype skills, let us faster to achieve publicity and create a brand ideal effect. However, as we all know, today is an era of information explosion, each of us daily contact with countless personal or unrelated messages, nerves have been numb. But hype is like "unconventional" type of information, let people refreshing, attract readers, let others deeply into your artistic conception, this is the taste of speculation. Here we say a few hype methods and techniques. (Small hint: This article by Li Xinglong (formerly: Ice Warm) Original, reprint please keep. )

First, the hype pound celebrity, pound current affairs

Daily News, a lot of international news, financial news, military news, Star News and so on, such a large amount of information to let everyone look bored, if one day when you see "Andy Lau illegitimate Daughter", "Li Xinglong has with the Chow Yun-Fat cooperation" category of news, I think you will be very surprised, and want to read in-depth, so we can pound current affairs, Today a "Andy Lau illegitimate Child", tomorrow You can fire Andy Lau's illegitimate daughter, this will make people surprised.

Second, in order to love attractive

Love, affection, friendship are our daily contact, to put it simply, you may feel numb and feel nothing, but when your girlfriend or boyfriend abandons you, your friend betrays you and believes that your feelings are very different, so how can we use this? It's time to use your brain. and use the famous saying "blindly take, and do not pay, just thirst".

Third, suspense-type materials seduce readers "mind"

Suspense has always been a good way to operate. I believe that watching TV series friends will have a feeling, each episode will be very attractive to the final content, so you want to know how the results will be, then you can only next episode, so you will "do not eat not to drink" to keep chasing, until the story ends. Suspense is also used in fiction and other places, now we use the method of suspense to the hype to pay attention to two tips: 1, we need to refine a to two core or mysterious selling points to attract readers; 2, according to progress, slowly shaking the baggage, all the information not to put it all at once, said half left half. We can easily write suspense-style soft text with the top two o'clock.

Four, the Fall type hype

Drop-style hype is also the use of our common things or things "fried" out of the ordinary "news", the way of breaking the routine is also a common means of speculation, will be the original support of the table legs shake off, the new table legs, this kind of seduction to see the odd kungfu, good at refining ordinary materials, so that the media refreshing, Make the public or the audience refreshing, this is the ultimate effect.

V. Flip-style Hype

Reverse is the reversal of "right and wrong", is the so-called "contrary", in order to lead the reverse, with evil prominent positive. The reverse hype is to introduce the reader from a concept to another concept, the development of nature and things have its regularity, in order to attract people's curiosity and break the traditional law, planners do the opposite, break through the inertia of the way of thinking and the law of the people.

Six, contrast-type hype

In our real life, right and wrong is one of the hot topics that people argue about. To be and not to do contrastive writing, highlighting is with the non, black and white, this is also a technique of speculation. (Small hint: This article by Li Xinglong (formerly: Ice Warm) Original, reprint please keep. )

Vii. controversy-type hype

Similar to the contrast hype skills, find a hot thing, write out the controversy, the maximum controversy, highlighting the focus and theme, the maximum to let everyone attention.

Eight, the secret disclosure of speculation

Human nature is good, but also a lot of curiosity, everyone has curiosity, to understand other people's secrets or corporate companies and other insider is a good hype skills. And this way it's easy to use, and it works very well.

Nine, "misleading" type of hype

This kind of hype is a virtual form of reality, with real appearance. Seemingly true, but not in fact, in a "misleading" way to attract the media, attract readers, and then let everyone reveal the truth.

In fact, the hype is not difficult, but we do not know the method, if one day you do not think of the way to hype, may wish to see this article, from speculation nine-style use of one of them, I believe you will be very simple to achieve the desired effect. But need to remind everyone, do not use hype to do illegal things, in the "Fry" before, I hope to consider whether things are more than the boundaries of the law, otherwise speaking back to harm your life oh.

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