Li Xuebong: Use SEO to deal with negative information of network

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Recently many friends reflect on the network has the negative information about the enterprise, do not know how to deal with? The network is the double-edged sword, brings the interest brand effect to us, also because the network threshold is low, spreads widely and quickly and so on the characteristic, causes the negative information to the enterprise's brand degree and the economic benefit influence also greatly, Moreover, there is no relevant law to regulate the state, negative information released by the 0 cost or anonymity characteristics, so that the legal liability is also difficult to investigate, so many companies choose to find the deletion of the company, crisis public relations companies to spend money to deal with, delete the company mysteriously mysterious hacker means or what internal relations as a starting from sitting, The price of the sky, and even threats to blackmail, enterprises fell into the negative information processing of the black hole.

Last week my company also fell into negative information impact, negative posts relatively less so I choose to use SEO way to replace the post in a short period of one weeks to solve the problem, but also a more thorough solution. At present the network already exists the negative information processing way is more, Li Xuebong today not one by one outline, mainly and everybody says to the small-scale negative message processing way.

Some enterprises once found negative after the first thought is to find network PR companies delete posts, but according to my understanding of the current network PR companies do not do better companies, may lead to the deletion of more posts. Moreover many enterprises will choose to request the target website administrator or the information Publisher to delete the post. If you are looking for a target site related people have no effect on the small scale of negative information can be directly replaced by SEO method.

That's what I did:

At first I did not choose to use the SEO way to replace the post, I was used in a large number of well-known related websites posted information (such as: Baidu Bar, Baidu Library, Baidu know, well-known classification information station, the yellow pages of well-known enterprises) to try to take these sites collected to make negative information posts back. But one weeks down to find such a way to accumulate a long time to build a new post ranking will be more forward, one weeks down after nothing changes I chose the way to deal with the SEO.

The first step: in the negative appearance of the site (if the forum is the same plate to publish positive information), negative on which site we optimize on which site.

The second step: search negative keywords (such as: "So-and-So Mall", and "So-and-so computer quotes") and so on keyword, in search engine search negative information ranking compared to the front. Identify negative occurrences of keywords

The third step: according to the key words in the negative appearance of the site posting (2 different posts posted)

Title: such as: "So-and-so Mall" or "a certain computer quote" or "So-and-so"

Content: Content can be written around the title, writing while paying attention to the main keyword density reasonable appearance (combined with SEO to publish some of the tips of the article)

Reply: If the website can reply (such as: forum) so can find a friend to help reply to this post, increase popularity (at present Baidu to many people reply posts weight higher)

Fourth step: is also the most critical, post articles need you to take this article or other articles to other related Web site submission, release chain, anchor text (link to the post, anchor text to write your keywords, such as "So-and-so Mall")

Fifth step: Link released enough after waiting for the search engine collection, if included, the title is still not on the front of the release of the chain or the negative posts you are met with peers, he also adopted for the negative increase in the chain of the way or other SEO means to resolutely resist you, if so please choose other ways to delete stickers.

Having said so many steps, someone must ask why.

1. Search engine Display search results when a display page appears at most the same site 2 times, that is, you posted on the negative post site 2 positive information and two of the weights are more than

Negative high, in which case you can replace the negative.

2. Why the negative posts appear in the site, that is because the 1th reason and the weight of the beginning of the post to maintain the same.

3. Why the title needs to be strictly produced, my title here is best you negative comparison of the former keywords, such as the case of positive information more easily forward.

Effect: Because my negative are general posts, the number of replies is more, but the post and no some SEO technology content, so in this way the next day negative information was replaced by me.

In the final analysis is to use SEO technology to top the front posts, also played a negative message to suppress the role of the reader read the article do not think that there is no negative now do not do any processing, in fact, if you want a quick few days without spending money on their own to solve the negative problems or long-term positive information accumulation, Only to ensure that the first few pages of the search engine are their own positive information can completely suppress negative information, which requires a long time accumulation and the accumulation of articles, when the negative information appears when it can be handled well.

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