Li Yanqun: The "successful experience" of the ghost hand of Enterprise microblog operation

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Enterprise microblogging, that is, we often say "Sina Weibo Enterprise Edition", is Sina for enterprises, institutional users tailored service platform. Along with the micro-blogging boom, is becoming more and more corporate Internet promotion options. More operators, operations managers look forward to corporate micro-blogging can help our enterprises more easily with the target users of interactive communication, improve marketing effect transformation, mining more business opportunities.

If you are planning to enter the field of micro-Bo marketing, and in the excitedly ready to show their fists, micro-BO Marketing Institute of Li Yanqun but to you said: "Pro, a little Ann not impatient."

As the saying goes: Bitten, ten years shy! You can know the experience of this failure, how much psychological impact on us!

In your keen sense of smell, the pioneers of the vision of the enterprise micro-marketing business opportunities, and successfully won the 21163.html "> Director of the Authority of leadership, the launch of the Enterprise Micro Bo, will become the focus of the group!"

After axes, the loss and negative effects will make you like a needle in the back, and then put aside the original plan, increase investment, aggravating activities to reward, in order to fight out a bit! Quietly your capital budget tends to overspend, at that time again tighten the monetary, prudent, afraid to lose not only the company's budget, but also your self-confidence, The team's valuable morale, and even the trust of the executive leadership!

Therefore, Li Yanqun (micro-BO Marketing Research Institute) that:

Enterprise Micro-Blog operation, the most important thing is to find the feeling of success, have a successful first experience!

Weibo marketing will become a battleground with our competitors, the first advantage is very important, it is advisable to layout early!

Just need to pay attention to the rhythm of the grasp, so as to have a better working experience, to enjoy the micro-blogging operations brought about by all the feeling of grasping.

In short, four words: Learn – Analyze – Ask – do!

Study: It is highly recommended to look at the official information first, why? systematization! We do for micro-blog operators, micro-blog Operations Manager, must have a sense of the overall situation, the overall view!

Analysis: First see what others do! Which is successful, which effect is not very good! If you operate this activity, how will it be carried out, there is no room for improvement? At this point can stare at the micro-blog activity area Observation, can also collect relevant information through the network, or email me to consult, I can provide you with some reference materials, Learn and progress together.

Q: To the official website customer Service consultation does not understand the place, to the professional micro-blogging Operation organization consultation, to test whether they have found the micro-blogging operation feeling.

Do: Enterprises in the beginning of micro-blogging operations, not recommended in the absence of professional guidance in the case, it is urgent to set up a micro-blogging operations team, you can consider the temporary hosting operations, temporary outsourcing one or two activities, while looking at the practice, intended to testing.

In the end, in order to control the enterprise micro-blogging operations in their own hands, driving their microblog team to meet greater success.

Finally, Li Yanqun (micro-BO Marketing Research Institute): to find that kind of successful initial experience, remember that feeling, will make your microblog marketing road more and more happy.