Li Yanyang: 24-year-old billionaire rich talk about entrepreneurship

Born in 1981, Li Yanyang, in 2005, took over a dismal restaurant, that is, for its operation has given the difficult to reproduce the concept of ancient culture, a short period of time in Chengdu, catering industry established its own status. In addition to running the restaurant, Li Yanyang's name already has two cement factories, an auction company, her capital even extended to finance, energy, education and many other industries. 　　At present, she has a net worth of billions. In fact, she was born with a "golden key". 　　And she always insisted that the entrepreneurial to rely on their own. A wealthy family: a university graduation present is the only child of the family who was born in Chengdu by a wealthy Li Yanyang. 　　When she was 2 years old, she began to touch the accordion and printmaking, and at the age of 4 she was proud to have won the second place in an art exhibition held in Japan by her painting. She is also very talented in sports. In primary school, a famous coach surnamed Wu in Chengdu suggested that she learn to play badminton and develop to professional athletes. But the parents still want her to go on with her studies. 　　Li Yanyang Excellent academic performance, had a continuous jump two, less than 15 years old to enter the province of a key University of finance major, she was also the youngest student of the professional age. 　　When she graduated from college in 1999, her parents bought her a BMW 5-series imported car to reward her, at a time when the car sold nearly 800,000 yuan. 　　After graduation, she did not choose to continue to graduate or study abroad, but directly into the construction bank, but fixed time and work soon caused her discomfort, Li Yanyang memories, only in the construction bank on the three-day class, her mood is burnout. Later, the father and recommended her into a special house sales company to the general manager when the office, responsible for daily meeting records, document sorting and so on. 　　However, the Li Yanyang is very fond of the planning of the kind of work, so apply to engage in marketing. In the company, she is a duck, more than half a year to become the head of the department, and Sales Circle in Chengdu, a small reputation. 　　Facts have proved that it is this experience, so that Li Yanyang's marketing planning ability has been greatly improved. Early-stage entrepreneurship: from 1 million to 10 million, she was mostly in the parental relationships. 　　2000, she finally did not deceive the family to do the first independent investment--in Chengdu downtown area of the salt city opened a clothing store. Like most girls, it is Li Yanyang's dream to open a fashionable and personalized clothing store. At that time she did not tell her parents, in the salt city, took over a 60来 square meter shop. "Because at that time to come to this side of the main consumer or young people, I am ready to do a brand image shop, selling fashion clothing." She also often flew to Hong Kong, Guangzhou to Amoy clothing. 　　Half a year later, her parents heard the news from others until the business was fine. Li Yanyang revealed that open clothing store funds mainly from their own accumulation, but also borrowed a hundred thousand of friends. Besides fulfilling his dream, the clothing store made a lot of money for her. Li Yanyang Remember very clearlyChu, the "Yi Yang" clothing shop in a year after the turnover of her to earn nearly million yuan. Li Yanyang subsequently set up a trading company, the main medical equipment import and export, as well as the electrical and mechanical engineering projects, plant projects, automation systems and equipment installations. She on-the-job two titles of Chairman and general manager. 　　This time, although the parents let her own development, but in many projects still play the role behind the scenes. 　　When running the company, she completed a classic operation: In 2002, a university in Chengdu to complete a sewage treatment project, Li Yanyang first contracted a large piece, and then subcontracted to several different companies. Although this pattern is now widespread, it was still rare at the time. 　　This innovation has made her earn nearly tens of millions of dollars in a few short months. Sea ups and downs: After the completion of tens of thousands of dollars in the accumulation of the competition, she began to look for new investment projects around 2002, and intends to separate fencing. 　　She has inspected the university, the hydroelectric power, the coal mine and so on many projects, finally saw a cement plant in Guang ' an Huaying. In the meantime, she met her husband, another entrepreneur. In Li Yanyang's eyes, the husband is a progressive person, the family is very much in favor of, so from love to marriage time is not long. 　　The couple soon acquired the cement plant, followed by a purchase of another large local cement plant, which involved a total of more than 30 million yuan. After efforts, two factories booming, asset size reached hundreds of millions of yuan. At that time, her husband was in charge of production and equipment, and she was responsible for marketing and finance. 　　Their career reached a new peak, Li Yanyang also in Huaying became no one knows the figure. But like many rich people, they began to receive threats from malicious people. The most thrilling time was in 2004, when she was walking down the street and was suddenly taken hostage by 4 men. 　　At that time, someone put a knife in her waist, bullying her on some business matters to make concessions. Although this time she was not physically hurt, but like many entrepreneurs, she began to learn to maintain a certain degree of low-key. 　　She still has half the time to work in Guang ' an, but every time she goes out, she has to take bodyguards. 　　AIM Catering: Let all Chengdu help to play advertising in the catering industry, Li Yanyang is an up-and-comer. In 2005, her auction company received an auction commissioned by a restaurant in the vicinity of Chengxi. "The restaurant is only hundreds of metres away from the Jinsha site. "Li Yanyang that the whole of Chengdu in the past few years to promote the sands of civilization, to do food and drink playing Sands culture card must be able to achieve very good results." 　　She took over the restaurant, renamed as Hung Fung Shu mansion Big restaurant. 　　First of all, she created the "Sands Banquet" restaurant brand, and trademark registration protection, and then to more than 4,000 square meters of the restaurant has made a big change, making the decoration of the restaurant more ancient Shu style. "Chengdu people to promote Jinsha civilization, but also with the promotion of our brand." "On the ride, she saved a lot of the cost of branding," she said. Many fieldOr foreign tourists are attracted to come to consumption. They are also unique in the development of food products. 　　Relying on technical innovation and the cultivation of food and beverage culture, just over a year, her restaurant in the well-known restaurants in the south of the community to win a place. 　　At the beginning of this year, the Chinese International Food Tourism Festival, which was more popular in Chengdu catering industry, was suggested that the "sands" culture brand should not be monopolized by a company. "The restaurant is the least of our investment in the industry, but the most famous piece." 　　"In the debate, Li Yanyang performance unusually low-key, but she always attaches great importance to the" Sands Feast "brand protection. Li Yanyang prefers to play the power of capital operations. "Expanding our food by exporting our brands is our new strategy," he said. She hopes to open the restaurant to the whole country and overseas by franchising. It is understood that the "Sands banquet" in Chongqing's franchise has been renovated, is expected to open in the near future.　　Investors from all over the world are also talking about joining. 　　The impact of family on entrepreneurship journalist: does the family have a big impact on your business? 　　Li Yanyang: Of course it has influence. I've learned a lot from my parents, and I've been doing a lot of help finding ways to get started and start funding. 　　But I realized that I could not always rely on the family, because on the one hand, my family will influence my decision, and others will have doubts about my achievements. 　　Journalist: What advice do you have for a peer who wants to be self-employed? 　　Li Yanyang: To be independent of the cause, must have knowledge, vision, can endure hardship, but also to put down the shelf. 　　Interviewer: What do you think you are special compared to other peers? Li Yanyang: I'm married now, I have kids, and I have to work. In fact, we all live the same way, everyone has pressure and happiness. 　　Everyone has to go through the early stages of life and entrepreneurship, compared with their peers, I may want to develop earlier! 　　Interviewer: So what's your plan for the future? 　　Li Yanyang: In fact, I am involved in the industry many very miscellaneous, I would like to fix a main business, adhere to do it. 　　The reporter notes in Li Yanyang's conversation, it is difficult to see the shadow of the powerful woman, or next to the Vuitton handbag exposed her status and identity. Li Yanyang has always insisted that she started on her parents, and her fortune is on her own. She always tries to get rid of the influence of the family and insists on creating a new career through her own efforts. 　　From this point of view, she and ordinary entrepreneurs no big difference, even psychologically she has to bear more pressure. Rich research experts Hurun said that people born in good times will often appear in three kinds of situations: one is the Father throne, the second is the father will help to launch a ride, there is a way to wash away. 　　In his view, the least desirable is the first, and in the second and third situations, entrepreneurs must have their own temperament and wisdom. Believe Li Yanyang is not only lucky, a more than 20-year-old woman to fight the sea, and finally break out of their own side of the world. Her entrepreneurial experience, notOnly can let the rich family imitate the study, also may become the self-made entrepreneur's reference model.