Li Yifei The big player with the bottom page game

Mobile internet has been grabbing the attention of users with PC, search, electric quotient, social, video-game is no exception. Web games, in today's hand Tour market madness, in the era of rising, to a certain extent, easily forgotten by people. "Legend of the Sword" as the representative of the hands of the hot, "Happy Farm" peak period of momentum, it can be said that this is the golden Age of Hand tour. Last year, after a group of page tour listed, the first half of this year has been over page tour size. However, the first half of the market is still up to 10.572 billion yuan, and still relatively stable growth, like the PC, it is still a big market. In the page tour market, Li Yifei's 37 game is one of the strong representative-in the industry has "the page swims the tiger" the reputation. 37 The reputation of the game is that 37 game president and co-founder Li Yifei a keen judgment on the entire gaming market. He in the shortest possible time, copy the bottom of the page tour market, and everyone in the singing decline and fled the page while also determined their own judgment, continue to take root page tour, with their own game values to deal with the rapid changes in the technology age. 37 Game president and co-founder Li Yifei 2011, is the Chinese Internet pattern change year. First, the mobile internet in the ascendant, millet and other mobile internet giants in the year out; second, the entire Internet closed the era of oligarchy, after 2010 years of 3Q War, Tencent from the closed to open, other internet giants such as Baidu, Shanda, Sohu have chosen the road of open ecology, then become " Chinese game Platform of the Year of the year. For the page tour has passed the best time to enter, small and medium page tour difficult to the fore, survival difficulties, began to choose a platform to improve marketing efficiency. In the Internet to fight for many years of Li Yifei, saw the opportunity to visit the page: To do an independent operating platform to help other SP to solve the operational dilemma. itself is a senior game player, the game has a certain feelings of the Li Yifei will pull the same love to play the game has opened a day together to create 37 games, with more than 30 employees in Guangzhou Science and Technology Park a cottage on the road to entrepreneurship. Although the entry time is already very late, although in the shadow of the giant entrepreneurs to do the platform is almost impossible to complete the task, but Li Yifei accurate and unique strategic positioning and strong and fast implementation capabilities, leading 37 games to quickly grow into the largest independent web game operating platform. Since the creation of the 37 game, Li Yifei has always insisted that 37 games walk the road of quality, take the "single generation" operation strategy, adhere to the long cycle of quality games, on the other hand at the cost of development and promotion channels, won the Chinese 70% Network Advantage Resources, while actively layout overseas channels. 2012 Page Tour has entered the big shuffle stage, the life cycle is only 3-6 months, aihongbianye. Li Yifei led the 37 game team to always take the quality page tour as the top priority of his work. 37 games survive the cold winter at the same time at the end of the year to become TOP3 page Tour enterprises, become a black horse, to win the "page tour of the Tiger" reputation, said "low entry" of the 37 game to copy the bottom of China's Market silk page no exaggeration. 2013 is the year of China's tour of the year, micro-letter hit the aircraft to set off the tide of popular hand."Legend of the Sword" This classic works bred to complete the preparation, a large number of hand tour springing up. Under such a trend, the pressure on web gamers can be imagined, at the beginning of last year, there are several page tour companies in the U.S. stock IPO window closed when seeking to catch the last bus. Li Yifei calmly against the waves, and did not escape, but to do a wave pioneer, in 37 game operation is not affected by the dryness of the market: on the one hand adhere to the page tour market, to create a large number of page tour boutique, clear "self-research + operation + Distribution" of the Trinity Development path; On the other hand, the layout of the mobile game It shows the mobile game team, switch to the hand and the page of the dual-core mode of travel. From here we can see Li Yifei's three key points in the 37 game strategy: 1, adhere to the quality of the game: do not give up the page to allow 37 games in the competitive market to achieve remarkable achievements: the 2014 single generation Products "Archangel Sword" more Create a page tour history of the fastest flow over billion, the fastest open service speed, The highest first day of running water record, is the 2014 6 of water over billion pages of one, the upcoming "legendary BR" is one of the most worthy of the page tour, 37 game quality strategy insists repeatedly results. Li Yifei once said that the current number of page tour products are in decline, but the quality of the page tour is improving. Players on the product quality requirements higher, but also make the Web game market entry threshold higher. From the operator's point of view, the 2014 is a big shuffle of the year, the coarse system of products will be less rotten, fewer and fewer operators. So we can only choose Boutique, 37 games always adhere to the quality of the game strategy is not shaken. 2, speed up the IP layout: 2014 is the game IP year, in the industry to disrupt the frequency of IP events in the case of 37 games heavily layout IP for the long-term plan, recently received the 2015 two popular film and television drama "Days Will Lions" and "Langya list" IP rights, will follow the movie show schedule synchronized launch of the same name online game, IP has become the key strategic layout for 37 games. From Li Yifei decisive decision-making power, 37 games in the choice of high-quality IP and purchase, will not begrudge the cost. This from 37 game 30 million signed combat hand Tour "pale blade" can be seen. 3, adhere to the global: at the same time, 37 games at the beginning of the year to buy 37.com domain name, for the still look around the world. Li Yifei's ambitions are not just the Chinese gaming market, but a global platform to connect players with players, players and developers. 3 years, 37 games never to 30 people's team developed into more than 1500 people's enterprise, become the first independent page tour platform, Enterprise comprehensive ranking has been listed in China's Internet 50, "page Tour Tiger" is not the title. Close to Li Yifei Insider analysis that the 37 game of the enterprise style by the Li Yifei personality of a huge impact, its very advocating wolf culture, the market can be sensitive to a sharp sense of smell and change, in the direction of the selection can be rapid attack, and unwavering, not because the peer and media voice easily change the strategy, Focus on groups throughout the battleCollaboration。 Crucially, he has always been aware of what he needs, the 37 games he wants to be, and the team that is working towards the goal.