Li Yu, vice president of the Air network: Keep optimistic about mobile gaming market

Air Network Vice President Li Yu and Host Air network Vice President Li Yu November 3 Morning News, the 2009 Internet Conference November 2-3rd in Beijing, Sina as the official designated chief partner to the General Assembly for the full broadcast, air network Vice President Li Yu in the interview with Sina Science and technology, said The fastest growth in the air network is mobile gaming, which will continue to be bullish on the growth of mobile gaming in the last two years.　　Li Yu said that 3G in China, the game is now a real killer application.　　The following is an interview transcript: Sina Science and Technology: Everyone sina netizen everybody good morning, now my position is Beijing International Convention Center, this morning is held here is 2009 Internet convention, today very happy invited to a guest is the air network Vice President Mr. Li Yu, first please Lee always say hello to everybody.　　Li Yu: Everyone sina netizen Everybody is good, I am Li Yu.　　Sina technology: I am glad to see the air network has a lot of action this year, such as acquisitions, there are other strategies, this year's development of the air network you feel the overall is what kind of achievements are particularly want to share with you. Li Yu: Last year, the air network three business has been the development of a parallel, everyone from the overall performance and share prices can see that each quarter of our growth is very clear, and our strategy is clear, is from the traditional value-added services such as stable cash flow to the rapid development of mobile games,　　And to the future business mobile phone portal has a large user channels, we are short and medium and long term strategy is very clear, this year to continue this strategy, to maintain long-term stability of high-speed development.　　Sina Technology: This year, after 3G down, there are a lot of enterprises in the move, including the want to do the portal, particularly many companies in the competition, how to see the new competitors, you think the air network in this respect to maintain what advantages? Li Yu: Now mobile internet users have more than 180 million people, the entire industry capacity is very large, we also very much welcome many companies to join the industry. Because the air network in this industry to fight for seven or eight years, especially to do mobile phone portal has five or six years of time. In the content and channel reserves, there are still many advantages, including the entire industry and brand, in the mobile Internet crowd brand awareness, has done a very good foundation. There are a lot of people out there that will bring in a lot of fresh blood. In the content, the mobile internet people's demand for content is relatively single, now slowly, different levels of people will be mobile phone access to the Internet, the mobile phone access to information demand is more vertical, so many people, such as professional e-commerce people come in, professional lottery such people come in, a lot of vertical needs are met, We also think that there is a good user platform, we can also work with a lot of vertical areas of content, we have been doing so.　　To our more open portal platform, for the entire user and the entire industry has a lot of benefits, we do not think they come in, will increase competition, there should be a cooperation. Sina Technology: We see this year there is aA big move, the air network bought a mobile gaming company, can we talk strategically about why the mobile gaming industry? Li Yu: We have reported the fastest growth this year, profit growth is the fastest mobile games, 3G in China, the real killer application, is currently the game, its 3G network and terminals, essentially improve the user's mobile phone game using the feeling of ascension. Mobile game itself per capita consumption is relatively high, users use a higher proportion of the time when the acquisition of Tianjin BMW, confirmed the mobile game from production, research and development to the sale of the release, a whole industry chain to achieve a more complete mobile phone game platform. This year we bought a research and development company in Xiamen, the strength of our research and development to fully do strong, such words in the production and marketing of the industrial chain, can have more power of speech, so we also think that such research and development ability can promote us in this year, next year, products have more advantages, competitiveness, at the same time in the traditional channel advantages, Has more to play, so that we in the mobile phone game market has been the position of the first place.　　So this growth has been the last two years we have been optimistic.　　Sina Technology: In addition to mobile games, the air network will pay attention to many areas, 3G era, you think in addition to mobile games, what other areas will benefit, under 3G very benefit. Li Yu: 3G is definitely the capacity, bandwidth needs of the product is the mainstream, at present, the user on High-capacity music or video, or live products, the demand is much larger than the original, including the NBA official video watching more than the original number of people, including to do the resources of the cooperation, including the film-type cooperation has done a lot of There are a lot of people watching movies or watching videos online. Of course, this aspect of the content of the demand for copyright will be greater, in the future, there may be more people in the vertical field will come in, the air network in which play a more important role, will work with them, the mobile phone multimedia content, including our mobile phone on the content of animation, to make it bigger.　　This is likely to become the next 3G killer application, now in Japan, mobile phone animation has been very large, in China will slowly.　　Sina Technology: Speaking of individuals, you are how to view the arrival of 3G, because the air network has been in the mobile internet for many years, you do not think that the arrival of 3G is the air network once again exerting force or once again ushered in a special big spring point. Li Yu: Because 3G just started, the first year, the user group is not very much, the real 3G user base to our contribution is not particularly big, 3G bring the whole industry chain of action, the industry chain of the company will spend a lot of effort to promote 3G, propaganda 3G important features, can mobile internet, mobile internet, Mobile phone downloads A lot of high bandwidth products, equivalent to help us to do the wireless portal people do a universal education work. Many users, we find this year's user level is completely different from last year. Last year may have been young people, more students, and this year there are many blue-collar, white-collar or social workers, through the operator's propaganda, mobile phone factoryBusiness publicity, know that mobile phone can surf the internet, whether the mobile phone with a 3G or 2.5G mobile phone, since all call a market, we will choose which portal content to do well, as long as we have good bedding here, there are product reserves and brand reserves, users will choose our portal. I think that 3G brings not only the technical aspects of the problem, more is the whole market education.　　In this respect, people who are prepared can get the most users and get more business value.　　Sina Technology: 3G bring new media breakthrough time, like the mobile Internet on the content of the growing demand, how do you see the impact of content? Li Yu: Before you do wireless internet portal is directly copy the content of the Internet, this is certainly relatively fast, we now find that there must be a better combination of traditional media, to allow users to interact with the new and old media, including the recent strategic cooperation with CCTV, the mobile phone CCTV to help them operate, Really let mobile phone users and television stations, the most traditional media can form a very benign interaction. On the one hand, the use of CCTV national television coverage capacity, so that the edge of the crowd can also know the original mobile phone can be connected to the Internet, the phone can immediately with the TV host to do the interaction, while the CCTV can be a good source of resources to the mobile phone, including video resources, news and editing resources to the mobile phone, while enriching the network resources, while But also lets the user participate in, this more helps the mobile phone surfer crowd's popularization.　　By doing so, it helps the entire industry grow, while helping the air network absorb more content and user resources.　　Sina technology: If this kind of new media grows up, to the traditional media or other media form will be a severe impact? Li Yu: Can not say so, CCTV, such as the national media has long been aware of the need for new media and the combination of traditional media, their own in doing the CCTV Internet has done a lot, they are on the phone, but they now have no experience, need our professional company to help them together. Abroad is also the case, the newspaper media may be less newspaper distribution, the site will be more and more sales, always so, you have a brand, you can easily transfer the brand to the new media, their awareness is gradually rising.　　As a professional company, we can help them and help us.　　Sina technology: We are very concerned about next year's air network will have what kind of action, such as the acquisition of this aspect also will have capital aspects of action? Li Yu: We're more concerned with research and development companies, for example, there are good research and development capabilities, can create a lot of good products, or have a lot of user base, there are a lot of users will create works, such as the recent focus on the original novel or original video, or the original game, we are concerned about the production of the content of the company,　　So we have more capital to pay attention to this.　　Sina technology: Are you also think that the production of content in the 3G era of the company, will also usher in their wireless internet opportunities? Li Yu: The long term should be the content of the king, the product for the king, in advance who control the channel who is the most powerful, long-term look at products and channels equal attention, attitude to produce the best effect.　　Sina Science and Technology: Last question, next year aerial network big direction and plan, what product or new application will launch? Li Yu: At present, the overall strategy is still following this year's strategy, three lines of business, may be in specific products, such as games, there will be a number of games, the portal continued large cooperation, next year the World Cup has a lot of reporting power.　　In the NBA strategy, the continuation of this year's vigorous promotion, news, reading products, sports and community games, the four is the most concerned about the portal four pieces of content, in these pieces will see a lot of constantly introducing new products, should be ready to wait for us good news. Sina Technology: We wait for the air network to bring us good news, thank Lee Total.