Lian Yi Interactive Red: million masterpiece is not a overnight

More Play Network (Reporter/Shei) June 25 News, for the introduction of more play to focus on the reasons for the success of the "Great Visit" weekly column, the interactive CEO Daihong in an interview, said millions masterpiece has never been a success, the middle of not only into the development and operation of the team's efforts,　　It is more important to make timely and accurate feedback to the players ' opinions and needs. A lot of work to visit: Play more recently visited the Chinese variety millions, through with a large number of players to investigate and producer dialogue, trying to find the millions behind the success of the law. We found that China's millions online games is only a few, only the Dream West Tour, the journey, through the FireWire, Dungeons and Warriors, ask, legends and other few of the masterpiece has been such a success, and these games still become the main source of income of many large companies.　　In your opinion, what are the factors that make the Chinese millions game a masterpiece?　　Dai-Red: First of all, the timing of the introduction of products to choose good, the number of similar products are more likely to win; second, the quality of products to pass, this is the settlement of this; Finally, the operator's strategy, in the product quality close to the situation, operating capacity directly determine success or failure　　A lot of fun to visit: In addition to some of Tencent's games, in recent years, rarely appeared millions masterpiece, why? Dai-hung: The core reason is that the market has entered the competitive stage of differentiated market segments.　　On the one hand, users want more and better experience, because of the large increase in product supply, the variety of game types at the same time, the same type of new quantities also emerged.　　Play a lot of interviews: more play launched the first period of the visit, we have the most successful domestic game "Dream West Tour" did a survey, found that the economic balance of Dream West Tour and community viscosity, so far in the country has not been surpassed, their success what can be worth learning? Dai-Hung: I think, the core of the dream of success lies in the continuous excavation of the user needs, creating, so as to continuously improve products, innovation. This point in the dream product design, follow-up content development, operation links are reflected.　　And NetEase itself has a large number of users and improve the Community system, which is the dream player loss rate is low, the numbers continue to rise in an important reason. How do you think the success of China's millions masterpiece can be reproduced or transplanted? Which games do you think have the best chance of becoming the next millions?　　Which companies rely on a masterpiece to become a new generation of game stars? Dai Red: Each millions the success of the masterpiece, all have the special case, the idea can summarize, but want to copy is very difficult. Millions has never been a masterpiece, not only in the middle of the research and development operations team's painstaking efforts, but also to the player's views and needs to do timely and accurate feedback. At present, our first independent research and development products "God carved" is to follow this path in the walk, online games 3D to us is an opportunity, we have confidence in the nonfiction class martial arts this piece, go farther. (Edit Zhang Xing)