Liang: Five key points of enterprise network promotion

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Not parody, not extreme, innovative, positive, good image has always been the promotion of Liang concept. Liang always think: The network is only a new era of the media, the value of the media is occupied by the crowd, but as a PR media planners, must not only limited to the network, because we promote the product, is the brand, is the event. The object of our transmission is human. Network is to build a government government or enterprise of a carrier.

Liang founded the Ming Deer Era media planning company, mainly committed to news events marketing publicity and speculation, good at using the traditional TV, newspaper media and new network media, channel media combination, all-round integration of media resources for full coverage of the model. Its operating model is based on a large human resource relationship and a think-tank.

Liang to the Enterprise network promotion Understanding, we compare the website to a clothing shop or a boutique house, the website construction style and the grade is the same as our shop decoration style, the website content is quite our business merchandise, and the website name is our store name.

When a small shop is completed, our shop is built in a place where no one knows, and we can't find us in the whole city, how do we do business?

Many companies choose to do search engine bidding rankings (Baidu. Google, etc.), which is really a good idea, search engine can be likened to the noisy area directly to our store car, search engine brought together a large number of customers to do shopping, and our cars more conspicuous more, may come to our store the more people, but these cars need to give search engine high fares. The market was born and bred.

Search engine optimization, it's like the store bought some cars, also can carry customers to the store, but because these cars are not official vehicles, so the car is more than the latter, but also relatively biased, but because the volume of traffic is very good can also save a lot of vehicle employment costs, so well received by the owner of the favor, In addition to providing customers with convenient shopping channels, we need to do some publicity for our store. Presumably you must have seen the streets of billboards, above is the 2008 Olympic sponsors have Lenovo Coca-Cola a bunch of logo together, and the network is so like hao123, 256 and so on, the reason for the various industries have some strength points, gathered together for them to improve the convenience, Of course, the IOC will assess the enterprises, enterprises will pay a certain price.

We also often see the major shopping malls or large outdoor billboards, because of the popularity here, propaganda is very famous here, yes, in the major portals advertising does quickly improve the brand, but behind is often small shops can not afford to spend. So some shopkeepers found that they were putting up promotional materials in their mailbox, very good, but over time, the post office on the mailbox also has strict management, and the owner saw their own mailbox in the poster may not see will be lost, or always see their own mailbox appear the same pictorial inevitably will appear conflict mentality. So be careful.

There is a concept on the network called viral marketing, in fact, is not mysterious, shopping malls or shopkeepers whenever the festival will, ready to fine small gifts to everyone, but due to the exquisite gifts, we wish to wish each other, mutual gifts formed a "virus" type of transmission. People in the life of various ways, the development direction of the network is also tending to humanization, that is, the construction of a network of human society, then we are generally in favor of the company in the network to do the target group classification.

1, some people like to watch the news to read the commentary, of course, an ordinary person to see a news report psychological feeling is not the same, because the news has authenticity, as to how to use the business model we do not discuss.

2, the forum, a large number of people like to go to the forum of irrigation, to see the paste post, and so on, one is something to compare the pattern, the second is to be able to interact with themselves can also participate.

3, write blog, web2. The advent of the 0 era many people like to write their own things and see other people's things.

4, chat, such as QQ MSN.

5, watch network video.

6. Play the game.

At present, in addition to targeted corporate external games do little publicity, so we do not integrate. Then there is the most important behavior is that search engines to find the information they want to know, these areas are our target group activities of the region, how in these areas to reasonably put our publicity, according to the Enterprise's own model to adjust the proportion of the appropriate.

The massive attention of the press, undoubtedly the reputation of an enterprise has greatly improved, but not social news is not a hot news, how many people will pay attention to, it does not matter, TV to the ordinary people's home, the news can also go to the community discussion, which is my consistent use of news to pave the main reason. Fools know that the cost of sending a press release is much larger than sending a post. But does a certain official say a word with the retired aunt to say a word effect? If a certain officer says a word, a common people tells another common people to say: "Some official * Member said ... "with" I said ... "Can you do the same?" so the purpose of the news access is not how many people can see the news directly, but the news that the community has a better spread.

Forum, also called the community, the reality of a noun, as the name suggests, a group of friends to talk to a place of convergence. Of course you're one of them. There is one thing that some people would agree against. We do not rule out objections, we only want to agree with our people believe us, against our people to recognize us again, watching the lively people know what we are talking about, more extravagant to know the outcome of the final discussion is enough. We can not go to force others, in the process of discussion, forcing people to come out of the money to our shop to spend, know that we have the purpose of this shop.

Blog。 The so-called celebrity blog can be more like an expert in the industry of academic lectures, experts have the energy to speak a few personal views, of course, the people's trust in these experts, is still a personal problem, but the same product from the expert's mouth to say good. Again a taste, see oneself to this expert experience. Enterprise own blog, I think more should be inclined to add to the site, in another way to show their charm. Make the blog a product of the garden, or heart language to confide, or to experience.

QQ Group This new thing integration, completely by virtue of his large crowd and efficient time, the most condensed essence of the event into the form of colloquial, fast become people's mantra, visible spread of the sharp, the impact of a wide range.

Search engine, I once asked a client, I said what do you think the network is? He said he thought the network was a knowledge base and wanted to know what it was. He thinks the network is a search engine, search engine image can be likened to n drawers, each to search for nouns are corresponding to the corresponding drawer. When we want to know the product information, we can only open the product in the drawer, this drawer for our business is very important, you have to open the drawer after the customer to the perfect show us, information from there. News. Forum。 Site。 Blog。 As long as we do these drawers we regularly nyaya. OK a perfect network environment we have molded well.

Media planning Consultant: Liang (qq:750304459,lianglu2001@126.com. Enquiry Hotline: 13510239325,0755-82905415). 2007 began to engage in government and corporate network promotion work, has been in Jiangxi, Beijing News, Shenzhen Crystal newspaper and other media engaged in the profession of journalists, has a wealth of media resources.