Liang Jianzhang: two times Business

"http://www.aliyun.com/zixun/aggregation/7837.html" > China Economy and Informatization, author: Li Yu

Liang Jianzhang began his two-time venture.

Once founded Ctrip, and unrestrained study tour Liang Jianzhang, again back to Ctrip. April 25, has been low-key Liang Jianzhang attended the "Ctrip Wireless 4.4 Spring Edition", this is his first public debut after the hand Ctrip, and this conference is only released Ctrip mobile phone products, an upgraded version.

Liang Jianzhang chose this way to return to the public view, highlighting Ctrip's wireless strategy to mention unprecedented heights. As a main tourism business company, but the IT technology to rise to a strategic level, at first look some confusing. But it's not surprising to play back Liang Jianzhang's growth history. Liang Jianzhang, 13 years old, known as "computer poet," Shanghai Fudan University after graduating from class to study in the United States, after years of technical work in Silicon Valley, the United States Oracle Corporation, China consulting director. 1999, Liang Jianzhang returned to set up the mainland's first home to attract venture capital at home and abroad business Travel Services Vertical website Ctrip. 2006, Liang Jianzhang left Ctrip, to the United States for further study.

Ctrip once single-handedly created a "cement + mouse" business model, a huge and meticulous management of the call center is the magic weapon of the rise of Ctrip. But with the popularization of computers and smartphones, the main battlefield of competition has shifted to the Internet, especially the mobile internet. Data show that 2010 Ctrip around 80% of the booking from the call center, online orders less than 20%. To the end of 2012 Ctrip online booking just over half. In contrast, Ctrip's rival art Dragon almost gave up the call center to contend with Ctrip. Art Dragon in the fourth quarter of 2012 earnings data showed that the call center accounted for only 26% of its 76% of the business through the online platform.

In recent years, Ctrip has also suffered from the Art dragon, where to go to the network and a number of mobile internet products siege, resulting in the fourth quarter of 2012 Year-on-year net profit fell 24%. This kind of result, naturally let the Liang Jianzhang of the Internet industry is unacceptable. This February 21, Liang Jianzhang returned to Ctrip as chairman and chief executive officer of the Board. In his eyes, wireless end than call center and PC end more vitality, is the industry's most important battlefield, is also the key to carry Ctrip. Ctrip since the release of the wireless strategy in 2010, spared no effort to increase the input in the wireless field without significant results, with the return of Liang Jianzhang, the market also began to carry threading "thumb + cement" change with the expectations.

Although wireless development is very fast, but the overall user is still relatively few, many people do not realize the convenience of the mobile phone. Competitors are the same, so that everyone in the same starting line. And a lot of small companies do very well, for them is entrepreneurship, we are also entrepreneurial. Liang Jianzhang said. Immediately, once concentrated in the traditional field of "crazy" price war began to spread in the wireless field, Ctrip directly to the war-oriented wireless market, the "Wireless price lower" slogan.

Liang Jianzhang wants the handset business to rise to 1/3, through the "thumb" battle, to seize the opportunity and skip the online business short board. Ctrip "thumb + cement" the second venture can be successful, people buy tourism products online will change the way? Worth looking forward to.