Liang Jianzhang will succeed fan as chairman and CEO of the Board

Abstract: The reporter from Ctrip (NASDAQ:CTRP) confirmed that one of the founders of Liang Jianzhang will replace fan as Chairman and CEO of the board, Fan was appointed as Vice Chairman and President of the Board, and also under the Chairman of the Board of Ctrip Tourism Holdings Limited. This

The reporter from Ctrip (NASDAQ:CTRP) confirmed that one of the founders of Liang Jianzhang will replace fan as Chairman and CEO of the board, Fan was appointed as Vice Chairman and President of the Board, and also the Chairman of the Board of Ctrip Tourism Holdings Limited. The appointment takes effect from March 1, 2013. Ctrip said, "Liang Jianzhang as CEO is responsible for enhancing Ctrip's market leading position, fan is responsible for tourism-related new business expansion." ”

Today's Ctrip, its traditional offline mode is encountering labor costs rise year after year dilemma. In this respect, snowball financial tourism analyst Wu Sanmao pointed out, "Ctrip board this personnel adjustment seems to be based on the two different experience, background arrangements." Ctrip Hotel and ticket booking business, the future will face a great impact. This is the battle of the Internet, and the Liang Jianzhang of technology should be more responsive. Ctrip's management adjustment is a good thing. ”

Liang Jianzhang Heavy Duty CEO

"Fan is a respectable opponent," Cui, CEO of the Art Dragon Travel Network, said on his microblog yesterday. I lead the art dragon, fan leader Ctrip, we played 5.5. He recently resigned as the CEO of Ctrip, I can not help but think of the "Three Kingdoms Performing Arts" opening words Linjiang: Rolling Yangtze River east of the dead water, spray Amoy Hero. Success or failure turned empty, Castle Peak is still in, several times sunset red ...

As a brilliant founder of Ctrip, Liang Jianzhang The core of the soul of Ctrip, his return by the industry is considered to be the transformation of the curtain from this. In this respect, Ctrip said, "Liang Jianzhang as CEO is responsible for enhancing Ctrip's market leading position." ”

It is understood that with the original CEO fan from the traditional travel agents from different origins, technical origins of Liang Jianzhang from the United States back in 1999, and Hanting, Shen, fan together with the founder of Ctrip. 2000, Liang Jianzhang as the CEO of Ctrip, led the customer service system, Inventory management system, settlement system and other internal processes and management system construction, to create a ctrip for the survival of the "mouse + cement" mode. In 2003, Liang Jianzhang successfully listed Ctrip in the US Nasdaq. Liang Jianzhang resigned as CEO in 2007 and began his studies at Stanford University in the United States and received his Ph. D. in economics.

As early as a year ago, the market has Liang Jianzhang will return to rumors. At that time, the industry believed that the traditional travel agent fan, because did not lead Ctrip in a heavy siege to win competitive advantage, but in 2012 deep crisis, therefore, has been the chairman of Ctrip Liang Jianzhang is expected to resume as CEO. On May 6, 2012, Liang Jianzhang posted a recruiter's information on his microblog, which suggests it has begun to devote more time to Ctrip's business.

Does Liang Jianzhang's comeback mean carrying Chengjian's wireless mobile strategy? In this, Wu Sanmao said, "Ctrip This management adjustment is a good thing." The competitiveness of an enterprise will not change instantaneously because of a personnel adjustment. To judge the future value of Ctrip, we mainly observe its products, services, management, cultural development and change. ”

Ctrip's breakthrough

The 2012 is the most important one year of Ctrip, many areas of comprehensive flowering Ctrip, because of their own strategic positioning become more and more heavy, including hotels, air tickets, vacations, food, business travel, and the construction of super large call center, investment line under the hotel and tour operators. This makes it difficult for Ctrip to move quickly, such as missing out on group buying and mobile Internet layout. At the same time, Ctrip is suffering from the Art dragon, where the network and many mobile Internet products siege, market share was eroded.

Ctrip is mired in "midlife crisis", not only the bargaining power begins to weaken, but also the profit continues to decline. Ctrip's latest earnings show the company's operating profit and net profit fell 4 consecutive quarters, with net profit Year-on-year declines of 9 consecutive quarters, down 34% from a year earlier.

And at this time, lead Ctrip after 6 years of charge fan will be removed from the CEO position, fan Why was replaced? In this, Ctrip said, fan future is mainly responsible for Ctrip's tourism-related business holding and investment company-Ctrip Tourism Holdings Limited.

Wu Sanmao pointed out that the development of Ctrip can see some clues: 2006, after the fan, on the one hand continue to maintain the hotel, air tickets and free line product booking business growth, on the other hand, the introduction of travel management services and vacation tours of the product booking services.

Fan as CEO period is mainly to use Ctrip's brand to develop tourism-related business, focusing on the actual operation of tourism. The personnel adjustment seems to be based on the different experiences and backgrounds of the two people. "Wu Sanmao further pointed out that in the tourism industry Ctrip, in the face of such as the way cattle, donkey mother, such as tour products sales-oriented tourism companies, more is the competition of the tourism itself.

"So, Ctrip needs to have more new initiatives to grow this business." The fan of the travel agency may be better at understanding and grasping the piece. ”

Liang Jianzhang said: "I believe fan will continue to create outstanding performance in the new position, to help Ctrip seize new opportunities." ”

Mobile services accounted for or increased/

The face of Art Dragon, where to go, Taobao, cool news in hotels, air tickets booking field of catch-up, as well as the rise of mobile internet, Ctrip face the pressure naturally.

Liang Jianzhang as the CEO period of Ctrip, mainly to do it technology to the traditional way of booking transformation, biased technology applications; Ctrip's two business tickets and hotel reservations face a big impact, these are the Internet arena, and the technical background of the Liang Jianzhang should be more responsive. "Wu Sanmao analysis points out.

Specific Ctrip How to move forward? Many insiders believe that the "price war + Mobile End" to become the new handsome Liang Jianzhang to the next station of the "implements".

Reporter learned that in 2012, Liang Jianzhang returned to ctrip a new directive: one side to strengthen the price war to save users are diverted the adverse situation, while hope that Ctrip wireless products can be more professional, fine differentiation, and through equity cooperation, such as the integration of Third-party tourism app, will be in the mobile Internet field. At the same time, Ctrip management has also reached a consensus: mobile internet will become the development of the company's play, in Ctrip, wireless interconnection as the company's two pioneering. Hao, who has been responsible for research and development, IT operations and technology, has also been transferred to full responsibility for Ctrip's wireless service.

"Last year's official mobile app download reached 20 million times, and Ctrip will continue to move apps as a priority business and will strengthen the background to ensure seamless connectivity," Fan said in a previous earnings release. Mobile services are growing rapidly and will continue to focus on development. Overall, the proportion of mobile business will increase, while the call center ratio will be reduced. ”

Mobile internet era of booking channels, marketing tools and user booking habits are changing, under the mobile internet era of the situation, if the electric business boss also maintain the original thinking, then, very likely in this wave of mobile internet tide in oblivion.

How can Ctrip better use the "Internet and mobile internet model and thinking" to deal with the growing competition? In the industry, "Liang Jianzhang in the wireless field is also stones." ”

"After the comeback Liang Jianzhang or will introduce a large number of mobile internet talent to resolve this bottleneck." "Chang, Chief knowledge Officer of Ramada Hotel Consultants, said," At present, the traditional offline mode of Ctrip has been rising and overwhelmed by labor costs, the next station will be bound to return to the Internet technology innovation, therefore, after the comeback of Liang Jianzhang is expected to adjust the business to: increase the line, reduce the line, increase technical personnel, reduce the line of personnel. ”