Liang Jianzhang's debut after the return of the new collection client

April 25, Liang Jianzhang returned to Ctrip debut, released a new version of mobile phone clients.

Ctrip 6 years after Liang Jianzhang back to become Ctrip CEO debut, released a new version of mobile phone clients. At the same time announced that the Ctrip model will be from the previous "Mouse + cement" to "thumb + cement", gradually skipped the PC side.

"Thumb + cement" that is from the past of the PC end of Ctrip and call center to move to the mobile end with the call center. More than 10 years ago, Ctrip created the tourism "mouse + Cement" model has brought high-speed development and high profitability. But in recent years, Ctrip in the Art dragon, the same way Ota (online travel agent) of the step-by-step press, profitability, technology and other aspects are challenged.

Industry believes that it was born, left Ctrip has 6 years of Liang Jianzhang at this time, is to make up for the two years of Ctrip in the technical backwardness, rearrange Ctrip strategy. After the handover, Liang Jianzhang's debut was to promote the new app, and that was confirmed.

Ctrip CEO Liang Jianzhang said yesterday that the tourism industry may be the first to jump over the PC side to truly move the industry. In addition to complex changes in the travel needs of manual processing, other functions can be implemented on the phone, "two or three years later, the mobile end of the revenue should account for the overall one-third or more."

Since the return of Liang Jianzhang, OTA industry's "war" ignited. At the beginning of this month, where to go online to adjust the hotel booking pay-per-click ads, more than OTA will provide their own to where the network of hotel inventory shelves. The same process of OTA in the first and go to where the network to resume cooperation. The same move also incurred "exclusion". Last week, Wu Zhixiang, CEO of the same journey, released Weibo, saying that the family unilaterally stopped working with the same process. A few days later, Ctrip, Art dragon together with such as home, the Chinese court launched 51 promotional.

In this respect, Liang Jianzhang confirmed that in the same way CEO released the micro-blog, Ctrip and art Dragon stopped the original supply to the same process of the hotel backstage inventory. Ctrip Senior Vice president Mr. Said, large OTA, only the same process and to where the network resumed cooperation. It is reported that Ctrip had planned to go with where the network cooperation, but there is still no below.