Liang Jongming: The Age of intelligent toy robots has come

At present, children's toy market is moving towards mechanical intelligence, control of the electric, product diversification of the road, the smart toy market compared to other fusion terminals is definitely a profit market, because Smart toys is based on the existing mainstream fusion terminals on the technology generated by innovation, relatively low cost, can provide investors with better return on investment.　　How to develop the intelligent toy, sales channels of construction, research and development personnel management, each intelligent toy manufacturing enterprises have to face this series of problems, for this reason, the reporter interviewed Dragon Chang International Holdings Limited managing director Liang Jongming, hope that through this interview, to many interested in the field of manufacturers to provide useful inspiration. "Dragon Chang will continue to develop the second generation of intelligent toy robots, and consider the use of animation industry to promote the development of the toy industry."　　"Recently, Liang Jongming, managing director of Lung Cheong International Holdings Limited, said that in the next few years, long Chang digital technology will be fully into the" intelligent toy robot era.　　Cooperation with colleges and universities to promote technological innovation Reporter: Close-June closed to the outside world of toy enterprises pay attention to relatively high, how the Dragon Chang how to deal with the crisis? Liang Jongming: High technical content is a significant feature of our products. Toys updated quickly, must have strong research and development strength to keep up.　　This year, our orders for the first half were reduced by 15%, and the pressure on research and development was greater than in the past years.　　We work with Tsinghua University and other research institutions at home and abroad to develop a series of independent intellectual property rights of the core technology and products.　　Spend huge sums to establish brand and domestic channel Reporter: Long chang in the domestic market started relatively early, is there any experience for reference? Liang Jongming: As early as a few years ago, lung Cheong did a lot of preparation work, spend a lot of money to build brands and domestic channels. Last year we started selling functional robots in the form of TV shopping.　　Some of the independent brand products also appear in the shopping malls counters. In addition, we are prepared to work with some channels of advantage of enterprises to carry out "exotic combination" of cooperation, such as food companies, food and toys with sales.