Liang: The twists and turns of the movie Dream with the creation of Albert Investment

Liang, founder and chairman of Chinese Cultural Media Co., Ltd., said that Huayi's core is production, and that the core of Bo Na is the distribution, and our core is marketing. In August last year, the first round of capital raising was completed and the investment in Albert was nearly tens of millions of dollars. The company is also the first film and television industry to obtain financing of film and television marketing services enterprises, the current valuation of nearly 300 million yuan. The news, let the 1984-born north-east Liang widely known as the founder and chairman of the drama, Liang recently accepted the "Securities daily" reporter interview. The Fast Company of the film industry "2007, after graduating from Xiangtan University, Liang for own movie dream, one person came to Beijing alone." At that time Liang start-up funds only 2000 yuan, this is a lot of people can not imagine things. In the beginning is to give others video, also want to make a film, but the first film failed, busy for a year, the investor said not to shoot, then my computer also lost, there is I from the university accumulated all about the film information. "The drama angle picture is the Liang University and Hunan province local television station several predecessors to run the community name, actually at that time means rejects the dross the image", takes rejects "The homophonic is the drama angle". At that time, he prefers a Japanese film company, so he called the play angle. The first water test was a fiasco, and Liang realised that making a movie was not an easy task. Starting a business is either doing the best or doing the quickest, so we start with the Internet. "The first thing to do is brand marketing, do virus video, so in the channel, network accumulated a certain amount of resources." "Recall the beginning of business, Liang paused for a few seconds, not without regrets said:" Entrepreneurship seven years, there are two times only I am a person, because this industry does not make money, the people in front of the untimely, first career change. But let me be more proud of, every time work is a bunch of people, the appeal is also OK. "Christmas 2010, Liang made an important decision to make a career as a movie." At that time, film marketing is almost a new field, Liang became the first person to eat crabs. 2009, a very accidental opportunity I received the "Let Bullets Fly", the final box office to sell. Can not say that marketing to the box office can play a big role, but it is this opportunity, I found that the film industry has little marketing concept "now, talking about the advantage of the drama angle, Liang that the first three years of business experience is not around." In Liang's eyes, the movie company, which has the internet gene, makes him go faster than the average filmmaker. In the eyes of peers, the drama corner of the company a little strange, too fast. I have a sense of crisis every day, the sense of crisis told me, if you are not quick, you may be eliminated, so you can only forward, you rushed slowly will die. "At the time of financing, Liang realized that simply doing marketing problems, he had a hunch that in the next two years simply marketing companies may be eliminated, even if there will be only 20 people within the team." So we started to do the distribution, the production, because the movie sold well is the film itself. Liang also revealed to reporters that this year's drama corner will be big, the second round of financing with BAT's one of the companies, willThe launch of the 10 dozen film program, the future may also enter the cinema, two years later began to queue in the A-share listing ... No one is forcing you to do these things, but to start a business is to be forced. As a start-up company, you can see how far you can go in this industry. In addition, changes need to be made quickly. "The figure is slightly skinny Liang, talking about his career, ambitious. Marketing people know more about the audience. If the gene is the Internet, then marketing is the core of the drama corner. Huayi's core is the production, the core of Boehner is the distribution, our core is marketing. Liang said, the company that makes the marketing start, its advantage lies in understanding the audience, familiar with the market. In the eyes of Liang, the market is the key to industrialization of an industry. Today's Chinese films are not industry, just an industry. Because the so-called industrialization, must be market-oriented. It took Hollywood 100 years to turn the film industry into a film industry, truly industrialized. He said, now many filmmakers are creative center system, a start to do Coca-Cola, finally found that only Pepsi. But our starting point is the market, if we make a film, want to do Coca-Cola, do out will not be Pepsi. From the 2010 transformation to do marketing began, the drama corner map has undertaken about 100 of the film marketing, including "Those years, we chase girls" and other box-office sales of the film. But in Liang's heart, successful marketing cases have not yet emerged. From the simple marketing, to concurrently do the distribution, production, Liang always adhere to, improve marketing in the film industry, the right to speak. The former agent of the film are beginning to intervene in the latter part of the future, we make our own films, from the beginning of the intervention, so that can increase marketing in the film of the right to speak. "Liang said that the drama Angle insists on four central system", namely the production Center system, the creation core system, the marketing attraction system and the box office relief system. Talking about the first round of financing experience, he regrets: just started talking about financing when asked, have you such a company? Yes, the cape is the first crab-eating man and will always be. I hope that because of the drama angle, by establishing rules or changing rules, this industry can change. "He felt lucky because he caught up with the best times in Chinese movies. Along the way, I feel that people always think ' this child is good ', very diligent, so they are willing to give money to me. In addition, luck is very important, in fact, luck is always there, you have to realize that it is luck. It depends on what you have done and how far you have been prepared. "In the eyes of colleagues, the Leo man is a workaholic and sends messages in a micro-group Two o'clock in the morning. I am in front of everyone is optimistic, but close the door is very pessimistic, crisis time with me, I have to do is very simple, is to do a good job, do not let it lag behind. "Opportunities are always for those who are prepared, and in the eyes of Liang, the paving-stones in front of them are not paved for paving, it is only a way to find out." Destiny is sometimes magical, you don't know what you're going to meet, but then you find that you can use it. IfWithout the previous three years of Internet experience, I might not be the way I am now. ”