Lianzhong 16 may be listed on the end of the challenge has just begun

Hou Jiyong newspaper reporter in Beijing

The company was founded sixteen years finally listed, which is good news for Lianzhong. But perhaps the challenge has just begun.

Lianzhong to Hong Kong listed issue price is set at between 3.7 to 4.8 Hong Kong dollars, the final issue price set at 4.25 Hong Kong dollars, financing about 900 million Hong Kong dollar. On July 25, Lianzhong opened at HK $ 3.82 and ended the day at HK $ 3.75. Its share price dropped by 2.85%. To closing price of 3.75 Hong Kong dollars, Lianzhong market value of about 2.94 billion Hong Kong dollars.

The market value of HK $ 3 billion is sobbing. Lianzhong was founded in 1998, the same year Tencent was founded in Shenzhen, the following year Alibaba was founded in Hangzhou, another year Baidu was founded in Beijing. Sixteen years later, these three companies, which were founded later than Lianzhong, have become the three big mountains in China's Internet industry and are called "BAT." Baidu's lowest market value, but also close to 70 billion US dollars, the other two are more than one hundred billion US dollars.

Even more sigh is that the founding of the immediate, Ma Huateng, Robin Li, Ma is nothing more than the industry's junior, Lianzhong founder Bao Yueqiao is famous. Bao Yueqiao and Qiu Bojun, Wang Jiangmin, Jane crystal, Wang Zhidong et al., Is China's first batch of famous programmers, who are the developers of a generation of star products, such as the development of UCDOS Bao Yue bridge.

Self-study mobile dual engine

Lianzhong Prospectus shows that as of March 31, 2014, Lianzhong PC games accumulated more than 396 million registered players, mobile game players registered a total of 51 million. As far as the number of online chess games offered is concerned, it is the second largest operator in China.

Prospectus shows that self-developed games and mobile games are the two engines of growth.

In 2011, self-made games accounted for 59% of the company's total revenue, reaching 80.4% in 2013 and 84.7% in the first quarter of this year. In contrast, third-party games continued to decline in the company's overall revenue, compared with 26.5% in 2011 and 6.7% in 2013.

Mobile games accounted for 2.5% of overall revenue in 2011, up from 6.6% in 2013 and increased to 18.6% in the first quarter of this year.

At present, the major shareholders of Lianzhong include Beijing DWG Investment Advisory Co., Ltd., Culture Foundation giant CMC and online game company Kongzhong. Among natural individual shareholders, Liu Jiang holds 20.02% of the shares and Zhang Rongming holds 15.11% of the shares. Liu Jiang and Zhang Rongming are the actual controllers of Beijing Dewei Wo Fu Investment Co., Ltd.

Yang Qing, chairman of Lianzhong, said Lianzhong will consider acquiring some projects after the listing. In addition, there will be much cooperation with the cornerstone investor People's Network in the future, but there is no specific details disclosed at the moment.

The other is to expand the offline resources, Yang said that in the future through a line of activities will be looking for more opportunities, such as buying television stations, organizing chess and television programs, integrating upstream resources, as well as the future will do in related fields More investment.

Among the Board of Directors of Lianzhong, Yang Qingren is the chairman of the board of directors and concurrently the chief executive officer and executive director of the board of directors. Wu Guoliang is the chief executive officer and executive director of the board of directors. The executive directors also include Liu Jiang and Zhang Rongming. Non-executive directors include Fan Tai, Chen Xian and Ge Xuan. Non-executive Directors include Lu Chung and Zhang Songren. Bao Yueqiao, Jane crystal, Wang Jianhua three founders of the name, has disappeared.

Tencent threat

Over the past 16 years, it can be described as stormy, even now, the threat Lianzhong still not lifted.

Lianzhong said in a statement that the competition in the online game industry is fierce. Open online chess games tend to be less costly and time-consuming than developing many other online games. Market entrants can develop similar games with Lianzhu without investing a large amount of money . Many of Lianzhong's games, such as Texas Chess, Landlords and Mahjong, are based on popular chess and card games, and the company failed to prevent other game developers from using the same or similar names in the game as the company or the same rules of the game.

In fact, including Burson-Marsteller, Edge Mountain Games, Polk City, Athletics, etc. are the same name with the rules of the game.

Larger opponent is Tencent, the announcement made special mention, Lianzhong and Tencent competition, Tencent can rely on the large number of users generated by its integrated services successfully managed online games business. In addition, in the field of mobile games, Tencent monopoly trend is strengthening.

Lianzhong was once synonymous with online games. The hottest time of Lianzhong was in 1999, when it accounted for about 85% of the game market. Subsequently, "Beilianzhong and Nanzhong" became the mantra of many players at that time.

However, since then, the rise of large-scale online role-playing games represented by Shanda has taken the place of Lianzhong's dominant online game and more gamers have spent their time on large-scale end-games rather than casual games.

Soon after, Tencent QQ games is released by virtue of the client bundled QQ chat tools, just a year, Tencent Lianzhong from the throne of the casual game market crowded down. Then in the terminal market, Tencent squeezed out the grand, Netease in a similar way, becoming the first large-scale terminal market.

In order to regain the former status of rivers and lakes, in 2006, Bao Yueqiao was announced that Lianzhong replaced the new logo, and announced the company "downsizing" program - for non-core business Lianzhong, all run by outsourcing cooperation.

However, Tencent that year is still steady growth. The third quarter of 2006, Tencent "QQ Games" portal small network casual games up to the same time the number of online users has reached 2.5 million, at the same time Lianzhong online only 500,000. At this point, the league defeat has been set.

Ten years later, Lianzhong is no longer the original Lianzhong, while rival Tencent is more powerful than before. Today, Tencent is not only rivals Lianzhong, or industry-wide rivals.