Liao Bin: It's hard to be an efficient team in team management success

Tencent Science and Technology (Yao) April 20 News, by http://www.aliyun.com/zixun/aggregation/32866.html "> Billion power Network hosted by the SME E-commerce sector, the top event" seventh session of the SME E-commerce Conference The Grand Hotel Pullman Beijing Shijingshan District is held. Silver Thai Network CEO Liao Bin in the "Entrepreneurship, on the road" as the theme of the symposium that many are traditional enterprises, may need more focus on the product level, rather than focus on too many business model innovation, hope it can bring you revolutionary changes. Because the back is also very dangerous, may be a bad fall.

Silver Thai Network CEO Liao Bin (Tencent Science and technology with map)

Liao Bin said: "From my perspective, whether it is strategy, or strategy, the most concern is the mobile internet." There are many business opportunities for the combination of mobile internet and e-commerce as well as traditional retail businesses. , ten years ago, I worked with Chen on web-side technology, and then we had to start again on the mobile side. ”

Liao Bin said, now do E-commerce, feeling the most difficult thing is management, especially at this stage more of the new to join the e-commerce.

Tencent Science and technology will be the event for the live text + micro-blog live.

The following is a text excerpt:

Liao Bin: Let me first express my reverence for the building. Two days ago I was chatting with a friend, he is doing logistics, he said that the United States of great logistics to do so well, 20 times times more than China, the only thing is that they have never changed, they did not use new technologies or new systems to change their things. Because they feel that more systems need to be able to help them do a little deeper. Building always from the straw to now, as far as I know the building is really not easy.

The topic of today's business opportunity may be divided into two parts, many of us here are traditional enterprises, perhaps more to focus on the product level, rather than focus on too many business model innovation, hope it can bring you revolutionary changes. Because the back is also very dangerous, may be a bad fall. But if it is e-commerce or retail, to share a business opportunity, we just finished dinner, I went to the 16 floor with my partner to talk about one thing. Because I think this thing will be lost if I don't do it. Talk about mobile internet. In fact, many people in today's talk about E-commerce, the actual mobile internet for us to do e-commerce and traditional people is very important to pay attention to. From my point of view, whether it is strategy, or strategy, the most concern is the mobile Internet. I also had a meeting with a company on mobile internet in the morning.

There are many business opportunities for the combination of mobile internet and e-commerce as well as traditional retail businesses. , ten years ago, I worked with Chen on web-side technology, and then we had to start again on the mobile side.

Liao Bin: More and more participants became more and more. If the middle wage is not issued, to borrow money to pay wages, these are the story. There are many similar stories behind every relatively successful company. In terms of difficulties, all of you are certainly related to E-commerce, I would like to talk about my own experience in the E-commerce industry to encounter the biggest difficulties. We all know decisive, how to manage E-commerce companies and teams, management difficulty will be very large. As for the project of Yintai today, I can count some departments, such as the technical department in the backstage, the technology part products, the test, the UI, the database, the ERP, the finance, the administration, the personnel these are standard departments, we will not say. Marketing department has media, BD, strategic cooperation, but also responsible for PR. The Operation department has the non product operation, the website operation, the website operation and the channel, the product operation also has the different category, our morning regular meeting is 27 department heads to attend. Of course, there are warehousing, customer service. These people come from different industries, warehousing comes from Wal-Mart, and customer service comes from the banking system. Responsible for the operation of the goods from the brand company, it is Avon, but also have their own brand of entrepreneurs, there are some store managers, there are other e-commerce companies. The website operation has come from Jingdong, have come from when and Taobao, or say directly is from the school.

E-commerce as a rapid development of the industry, we do not have too many fresh graduates can let you go to use, and the enterprise development is very fast, there is no way to say that your company into a school to develop a part of the staff, especially to train some departments in charge. In such cases, how to bring from different industries, different cultures and different levels of team organization into a good management structure, to develop a KPI system in line with the company's structure, to be able to run it efficiently, as far as possible to reduce wastage, this is to do e-commerce people may be the hardest thing.

Here also to Mr. Wang to do advertising, we do not know at noon when Mr. Wang has such a good website. Against these things, we are also overcoming difficulties. Yintai is a very young team, up to now only two years, the team's average entry date is only more than a year, because a lot of people will enter and exit. Now we have a team of more than 700 people, for 27 departments, we will go out at the end of each month for two days to do the closed Yintai University training. In the future, we will expand the team to the Deputy Director level, human resources will have a gradient. Through the training of Yintai University, we have to enhance the cohesion of the team, conduction more corporate values and corporate culture. Because only a mature and efficient team can do the job well. Decisive, this is our biggest difficulty.