Liao Bin: Network marketing breaks through the limitation of time and space

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(China e-Commerce Research Center) recently, in Quanzhou held the second China Private Enterprise Marketing Forum, domestic marketing scholars, well-known apparel entrepreneurs and network marketing experts, brand enterprises How to use the Network marketing innovation to discuss.

China Apparel Network founder, clothing network CEO Liao Bin

At the meeting, the Chinese Clothing Network (efu.com.cn) founder, clothing network (yifu.com) CEO Liao Bin for the current enterprises have dabbled in e-commerce, in order to achieve sales of new growth point, the use of the network brand, in a variety of web sites to open the status of the flagship store online, he said, Network Marketing Breakthrough The limitations of space and time constraints and merchandise display, the site can display tens of thousands of goods, is a traditional store more than 10 times, fully demonstrated the advantages of network marketing scale. China's vast territory, the north is still cold winter, the south is spring. This feature makes the original in the store only 2 months of marketable goods, online marketing website on the 4-month period of merchantability, which can achieve a larger scale of the sale of goods.

He pointed out that, affected by the international financial crisis, many garment enterprises have been hampered by foreign trade exports, and then turned to the domestic market. In this context, the development of network brands, the application of network retailing, foreign trade enterprises to upgrade and expand the domestic market, a powerful weapon, which is also the traditional clothing manufacturing enterprises brand upgrade innovation shortcuts.

At the same time, he suggested that some network marketing web site development of the retail analysis system, these functions on the brand's network retail situation in-depth analysis, for the Enterprise commodity management, retail decision-making, product development to provide first-hand market information.

In addition, talking about enterprises into network marketing to grasp the different consumer groups on the line on the issue, he said, for apparel online shopping site, technology, although very important, but not the first. The key is to understand consumers, grasp the needs of consumers, through quality services to win the favor of consumers. In this process, the difference is with the traditional retail, network retailing can establish good interaction with consumers, which makes customer relationship management system (CRM) very important. In addition, the clothing network shopping website also constructs the network promotion, the network commodity Management competitiveness, lets the consumer know the website, likes the website, then cannot leave the website.