Liao Shen Evening News: Chinese Type "genre" really bailout or shout slogans

One side is the "West Wind Strong" "History of the Strongest" and "History of the Worst" controversy storm, while the "Secrets of the Closet" small investment big money four dials the posture, the Chinese type of film exploration in the recent film market appears particularly conspicuous. In fact, the term "genre" is rarely mentioned in the domestic film market. In Hollywood, where the movie market is booming, they are rich in genre films. In China, the rare development of type tablets is extremely immature.　　"The West Wind" and "the Chamber of Secrets" and other films set off the relevant topics, so that the search for Chinese type of film was put on the table again.　　"Westerly wind" comment polarization this is the type of film performance? "This year the most serious and the most wonderful action of the Police bandit type film", "Ghost film of the picture style, disorderly pull the egg plot, see the rotten, never seen so bad."　　"This is a rare polarized commentary on the harvest of the westerly wind." The film director Gao that China's type of film development model and foreign there is a huge gap, so when the "westerly wind" appeared polarized commentary, he was not surprised: "The type of film is different from large, large is to take the market, the type of film is aimed at the type of preference of the audience, I am" westerly strong "box office performance is very satisfied, For such a medium-scale investment film, it has played a ' rescue ' role. But for the market to really perk up, it may take 10 of "westerly winds."　　"Chamber of Secrets" style obvious small investment type film scale?　　The main suspense type of the "Secret Room" is the harvest of unexpected surprises, this "suspense inference" genre film with small investment in exchange for a big box office, the first week box office breakthrough tens of millions. In fact, in foreign countries, horror film has always been a small investment in the type of income, but the domestic market has not fully expanded. In addition, there is no grading system in the country, so it is difficult to form the film scale. But the success of the Chamber of Secrets has made China's genre see a new model for success. "Chamber of Secrets" from the film began planning that is based on the combination of market and art to create, this is the international film operating mode.　　"Chamber of Secrets" from the beginning of the film planning publicity to target Halloween schedule, and finally get a good reputation and the box office, but also for other similar films to provide operational experience.　　Business type film is the future development of the road? In addition to the Lunar Festival file name guide blockbusters, some small and medium cost production should play a "type of film" banner. From the effect of "westerly wind" and "the Chamber of Secrets", despite a lot of controversy, but the benefits are quite abundant. But the success of these two films is only a case in which China's genre is immature as a whole.　　For example, and "secret room" in the same time the suspense thriller "Life Island", did not set off in the market any waves. As for the status and future form of China's genre, director Ding that business-type films are the way to develop in the future.　　The GAO book also says that only commercial genre films can save Chinese films and compete with them when Hollywood comes in. But the domestic current type of film, much is the production of small cost of propaganda slogan. If you want to really form a scale, not a blockbuster type of film can do. Good story long term development, typeFilm will become more and more mature. Reporter Zhang Platinum entertainment ci-type film: the so-called type of film, is composed of different themes or techniques formed by different forms of film. For example, the 340 's most prominent categories are: Music and dance films, comedies, westerns, suspense films, horror films. The basic characteristics of genre: the normative aesthetic form dominated by narration, the product of standardized production of large studios, and the aim and principle of maximizing profit; audiovisual language hegemony also has the meaning of strengthening political culture.