"Liberal arts students" who are successful in entrepreneurship: The Wenqing of the Internet, represented by Yantan and Lao Luo

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China's early Internet arena, professional and technical origins occupy a respectable position: Robin Li, MA, Zhou, ding lei, lei ... These are now successful entrepreneurs, are representative of the typical science students, they usually simple thinking, low-key and pragmatic, focus on the product itself development-by contrast, graduated from Hangzhou Teachers College of Foreign Languages Department of Ma and Fudan University Economic Department of Chen Tianqiao, became the industry's alternative. For example, the love of martial arts, Ma Yun to his office named "Peach Island", the conference room called "Bright top", the bathroom called "Listen to the Rain porch"-this is called "the unique liberal arts students feelings."

But in the past five years, the origins of Chinese entrepreneurs have quietly changed: a new generation of internet entrepreneurs, the emergence of liberal arts students. Mo Yantan Technology, the Elephant Guild of Huang Zhangjin, Snowball technology Fang Sanwen and hammer technology Luo ... Unlike the science student entrepreneurship, these "non-skilled" people like to talk about humanistic feelings, pay attention to the user experience, emphasize life aesthetics, life is refused scavenger-type boring mode, love to enjoy, Love rock, wine and friends.

In the mobile internet age, these people appear different from the science students of another thought dimension, and Hammer mobile phone high-profile release, let this group of people again aroused concern. Interestingly, there is an intersection between the ambitions of Beijing and the Luo, whether it's a business or a life.

Literary youth breaking into the capital

Huang Zhangjin, Luo, Yantan, the most representative three in the entrepreneurial tide of liberal arts students-before they met in Beijing, there was no visible intersection of their lives. As the youngest, Yantan is a traditional way to go to school. As the oldest one, zang between the media, self-proclaimed "more senior news workers, senior netizens, long unknown truth on the crowd"; Of course, the sophomore dropped out of school, set the stall, opened the kebab shop, reselling the medicinal herbs, smuggled cars of the Korean people Luo, is undoubtedly the most legendary nature of the one.

2001, just graduated from Chengdu University of Science and Technology, Yantan also in Loudi, Hunan, a construction company when the project supervision, nothing like writing novels, hair comments. It is a local small community established by the boss of Hunan Internet Café, and Yantan active in this community during the same period, and "Devil Instructor" Huang Zhangjin. One time, Yantan write a paper spit slot a book How Rotten, Huang Zhangjin See, "Hey, this person interesting". This is the first intersection of two people-on the invisible Internet.

2003, Yantan was at that time NetEase editor-in-chief Lee Colling recruit NetEase, 24-year-old Hunan Loudi Youth from the capital, a eight years, all the way from the Editorial channel editor, the Olympic channel responsible for the news center Director, editor-in-chief. In NetEase, Yantan recruit when the most important is a person to do news of the original impulse, "the rest are secondary." When you see a place where the building collapses and the photos come out, will you jump out of the chair excitedly?

At this time, the 33-year-old Netizen Huang Zhangjin also from Loudi came to Beijing, has served as "Youth reference" deputy editor, "Phoenix Weekly" executive editor and other positions. The two people's life track more and more near, often eat together. "Not necessarily a big meal, may just eat some fast food, talk about a night." Huang Zhangjin told The Times weekly reporter.

2006, in the introduction of the King Hill, Zang Jin know at that time still doing cattle bo nets luo. As the "three-view approach", they also become a regular meal together good friends. Lao Luo once called Huang Zhangjin is the representative of his mind "the sturdy life". In Lao Luo's view, Zang Jin is rich in knowledge, regardless of liberal arts or science knowledge, Zang Jin are very good at.

2008, also in the "Phoenix Weekly" Huang Zhangjin for the first time to do their own media ideas, Luo intends to ask him to do the chief editor of the Cattle Bo network. "BlaBla chatted all night, a pile of books, and later found that both people want to do interesting magazines." "But in the end, because the issue number is difficult, the magazine plan is shelved."

Huang Zhangjin said, Yantan and Luo is through his introduction to know, but two people really cooked up, is in Yantan after the venture.

2012, the end of the cattle network operation of the old Luo decided to make electronic products, the result of a circle, where there is no money. So he prepared to change the business website, he drafted two pages, to consult his friend, Mo Mo Technology founder Yantan. At that time the MO line is not full one anniversary, the user is close to 5 million.

Chatting in the café one night, Downstairs, Luo with Yantan said, in fact, I want to do mobile phones. Yantan rhetorical question, hey, then why not do mobile phones, or go up to chat? The old man said the idea, Yantan feel very reliable, began to help him find investment. "Purple FAI Fund is cast Yantan, they invest in the Mo Mo Technology is the most successful investment in the history of the Hui, they are very attached to the Yantan opinion, there are yantan to me endorsement, only the purple-FAI fund for me to vote." Our last round of major shareholders and small shareholders were helping me change, so basically they helped me get it done. "Luo said.

At this time, born in 1979, Yantan has become the richest and most successful of the three literary youths.

In the 2013, Huang Zhangjin created the Elephant Guild, Yantan also invested money, but never asked about the project. "Angel Investment is that you have money, friends around you want to start a business, you help him round." Just look at the project, you are not the wire investors? I only care if my friend is not happy. ”

The rivers and Lakes brothers, the Italian and the rich, has made the wealth the little chivalrous Yantan live to publicize wantonly. And his former colleagues of NetEase, to sedate Fang Sanwen to this appraisal said, "Yantan have a lot of nouveau riche story, is a sudden good, rich, feel complex chant." His character was rather peculiar, and the outbreak was more peculiar. is to say anything to Jianli, a Pakistani problem he also want to Jianli, obviously he is wrong ...

The runaway NetEase helps

Honest man is also one of the hammer technology investors, and Yantan different, his cautious investment stems from the old Luo himself and the product of double trust. He once said that he was "complacent, coupled with diligence and perseverance, that made the old man a very rare, knowing and doing one." "I think the hammer is the Chinese mobile phone, the experience closest to the iphone, and the visual aspect is unique." Lao Luo Entrepreneurship, support. Lao Luo is likely to succeed in entrepreneurship, but also to support. For example, I am not interested in the English training of Lao Luo. "Fang San Wen told The Times weekly reporter.

According to public information, in Luo as the boss of "hammer technology" investors, in addition to his own and several institutional investors, a total of 5 individual investors, of which 3 have served as the editor-in-chief of NetEase or vice president of the editor, the 3 is now the identity of: The Yantan CEO of the MO, Snowball Finance CEO Party three, The ape's CEO Li Yong.

Today, a few friends chat up an interesting phenomenon is: NetEase's editor-in-chief of entrepreneurship seems to be very cow ... For example, Lee Colling, Yantan, Rui, Conco, Ding Xiuhong ... It seems that Mr. Ding Lei is really the entrepreneurial mentor AH. "Lilac Garden CTO Feng Dahui (@Fenng) to send micro bo ridicule.

In the portal news site, NetEase has always adhered to the "attitude." In NetEase do portal news people, most of the paper media origin. For example, he is the "purest" liberal arts student in this group: graduated from the Chinese department of Peking University and entered the southern weekend to start a career as a media person.

But from 2010 onwards, at least 3 executives left NetEase every year. 2010, Fang Sanwen resigned the position of Vice president of NetEase, began to prepare snowball finance Network and its two subsites: I stock, I Hong Kong. 2011, Yantan also from the position of NetEase editor-in-chief, the creation of the social software of the Stranger. 2012, NetEase Portal Division President Li Yong resigned, the creation of the education and training of teachers and learners of the interactive platform chalk Nets, the following year launched an intelligent online item bank Product "Ape Question Bank."

In fact, in addition to the 3 of NetEase's former chief editors who invested in Luo, NetEase executives from the location of their own entrepreneurial people also include: Lee Colling (formerly the editor-in-chief of NetEase, 2005 left, the creation of more games and RSS Web site dog, after the creation of YY voice), Rui (formerly vice president of NetEase Editor, 2011 left, Spring Rain Palm Doctor founder), Ding Xiuhong (formerly vice president of NetEase editor, left in 2012, the founder of large Cola cell phone), Huanhua (formerly NetEase vice-president, 2012 to leave, to create quality food supply platform originally Life Network), Huang Zhangjin (formerly NetEase News Center deputy Director, 2009 to leave, back to once served "Phoenix Weekly", 2013 resigned to create the Elephant Guild), Conco (formerly NetEase Science and Technology channel editor, left in 2012, and Li Yong together to create the Monkey bank, the current marketing operations director) ...

Frequent turnover of senior executives, and mainly in the portal division, to become the Internet entrepreneurial tide unique "NetEase pioneering help" phenomenon.

Outside analysis, NetEase company income of 90% are from the game, so Ding Lei has always been the focus of business trends game, snubbed the portal, which led to the group of executives to flee.

But in the interview with The Times weekly reporter, Fang three denied that this is the main reason to leave NetEase. "The time before my departure, the biggest feeling is ' boring '." Because the portal is the homogeneity of more serious products, market share is backward, but I do not have the ability to change, "Fang three said very frankly," a kind of do not know what to do, but also what can do the sense of powerlessness.

As a former vice director of NetEase News Center, Huang Zhangjin in 2009 after leaving NetEase did not immediately choose to start a business, but back to a year ago left the old club "Phoenix Weekly." "NetEase is more like a big workshop-type enterprise, everyone in the assembly line, I still prefer to do something deeper and thicker." "In the impression of Huang Zhangjin, the three-story version of the party has increased the recognition of NetEase news, but careful comparison can be found," ordinary people will not see NetEase and see Sina.

After 13 years of news, Huang Zhangjin that the industry is still the only one that satisfies his curiosity about the world. "It's just that my curiosity sometimes clashes with the habits of journalism, such as riots in a place where I might not be interested in the fuse event itself, but curious about how the riots spread through the crowd." "For Huang Zhangjin, it is difficult for him to find a suitable column on the traditional media platform, put" Stomacher pants "" chairman of the head "such a topic of great interest to him.

2013, Huang Zhangjin again left Phoenix Weekly, starting from the media "Elephant Guild", specifically to do their own interest in the topic.

The establishment of the spring Rain handheld doctor's Rui, before leaving NetEase Weibo said, his departure, "Nothing to ding Lei, only guan ideal." From the traditional paper Media transformation Portal, NetEase has also been the ideal of this group of paper matchmaker.

"These people are very active in their thinking, and the media has been very close, and the Internet, technology is also close." There are one or two of people who have succeeded in starting a business and have driven a lot of people. The demonstrative effect of people around us is very large. Tie, a veteran commentator who worked in NetEase, analyzed the reporter from The Times weekly. He left NetEase after a Beijing financial new media editor-in-chief, this year, he also chose to return to Guangzhou to start their own business.

What does a liberal arts student win?

In fact, it is not uncommon for executives of internet giants to leave their businesses today. In addition to the "NetEase stream", there are also famous Ali department (Sun Tong Yu, angel investor, investment Bo think education software, Box world, original Taobao president, Wei, Cayu fund chairman, good Yes group independent director, former Alibaba CEO; Wu, founder of Phoenix Investment Co., Northern Lights venture partner, Former Alibaba CTO and China Yahoo CTO; Li State, Amoeba capital partner, former Alibaba Cloud Computing Center senior Director, Word-of-mouth Network CEO, Feng Dahui, Clove Park CTO, the original Alipay data architect, Sohu Department (Koo, Youku Potato Group CEO, the original Sohu president and chief operating officer; Gong, Archie, former chief operating officer of Sohu; Chen a boat, everyone chairman and chief executive, the former vice president of Sohu; Zhou Yun Fan, the founder of the Air network, Beijing Changping District Committee, the former general manager of Sohu/executive Vice president; Huang, know the United founder, COO, the original Sohu Financial channel editor, etc.-curiously, Do not spell technology, read the parameters of "liberal arts students" in the IT industry, what is the winning?

"The top level that determines the success of a product is the understanding of the user's needs." Under it, is to realize the way, this aspect certainly is the technology person has the superiority. We learn liberal arts, it is much more difficult to overcome this obstacle. "Party three in the early days of the establishment of the first U.S. stock is a media company, technology is only its means of implementation, after he gave up his own content, transformed into an internet company, that is, the current snowball finance." This time, engineers and product managers became the main force. I was struggle to form such a team. ”

Although the party three text to understand the user needs and learn what Origin has no relationship, but in most people's eyes, compared to science students, liberal arts students in the Humanities Scientia seems to be better.

Yantan in NetEase do thematic planning, often steering editors, take the title, a few words, traffic will have a big change. Until now, when the NetEase colleagues have also admired Yantan "understand human nature"-NetEase's "attitude" slogan, but also Yantan proposed.

When I was a stranger, someone asked Yantan, why do you chat with strangers? My first reaction was, why do I have to talk to acquaintances? Yantan found that in the first-tier cities, outsiders have become the majority, and their social relationship in the city is limited to colleagues and industry circles, "This is very inhumane and very satisfying for a healthy social network." Communicating with the right strangers is a new need for me. ”

"The Internet does not need to really stand at the forefront of technology in many cases, and more important is the understanding of the business model and the market." As a development engineer, is a more rigid physical work, and not too much creativity. The key point of the project, or its design, is the core of the design of the business, the market, the understanding of people, even for fashion, the more fun things to understand. "Tie that this is the creative arts students, media people, is precisely the biggest advantage."

Source: Times Weekly

Author: Feliting