Library Power Dealers: Entity Bookstore Grave Digger

See the line of business form, think how to use the way online to achieve the same goal, I think this is the so-called "internet thinking" bar. In Guangzhou and Shenzhen for a few days, I was in Guangzhou, the famous Personality bookstore and Shenzhen Library have stayed for a long time. The main sales of Hong Kong and Taiwan version of books, literature books, foreign books and creative products of the square, is a very emotional place. These days, the party is holding a book on the theme of the bookstore, some of the similar form of independent bookstores "shop flag" hanging in the lobby. See "Million Holy Book Garden" banner, I do not know how to feel a little moved, which reminds me a few years ago curled up in the five crossing days. A recognized fact is that bookstores are being squeezed by online books, but the argument is all the same. A lot of people mentioned that the ultra-low prices of online shops compress the profit margins of traditional bookstores, as well as the convenience of online book shopping. But I think the bookstore is not a supermarket after all. Only from the perspective of commodities to evaluate the attributes of books, it is inevitable to ignore some cultural products unique factors. Use the electric dealer to buy books, or search for the main way, because the experience of sequential browsing is too bad. You know, in a bookstore, you see a book showing only the spine. The colorful spine is the cover of the extension, only a banner body, it is necessary to do enough to attract you to see it. However, on the electricity quotient page, you see the small picture that is not true, the size of the stamp, and the large text and white. The carefully designed details are all compressed to an invisible level. In fact, compared to the search and purchase books, random selection of books is more in line with people's expectations of the bookstore's consumption link. Enter the supermarket may be a list of shopping, but buy books more occasions is casually pick, look pleasing to buy. Hang out between the shelves and get a sense of spiritual fulfillment--that's what people should get in bookstores. In some bookstores that offer a book-breaking book, flipping through books is also part of the experience. In the physical store, sometimes with the help of the staff lazy, people can secretly turn the book, find what they want without having to buy it, but if copyright is taken into account, the way to probation online, by providing a fixed probation chapter, to an account can be specified or randomly read a book of which pages, is more in line with the book bookstore accustomed to, more natural methods. On top of that, you can even implement which pages or chapters of a separate purchase book (which is said to have been done by Amazon). Fundamentally speaking, led to the Chinese book as a pure commodity, and ignore the cultural product attributes, or now is too few good books. In order to drive down costs (to meet the promotional needs of electric dealers), book paper is poor, the remuneration for the authors and royalties are also decreasing, it is difficult to raise their own writers and translators to produce more excellent works, the whole formation of a vicious circle. So where is the best batch of books in a region? Without the pressure of a bestseller, there's no need to worry about a very old, old book. Obviously, the answer is the library. The Shenzhen Library, a state-of-the-art hardware facility, shows the urgency of Shenzhen's desire to form a cultural atmosphere. Although withOther cities are much better off than they are, but the library's visitors are mostly treated as a free internet café and a place to finish their homework. I looked carefully at some of the books on the shelves and found that on the shelves of popular novels was a group of novels about 10 years ago. Next to it is the place to offer bestsellers, but in the middle--that is, a novel that is 5-6 years away from now. In some areas of professional books that need to be updated in time (such as computer books), most of the software versions of the book are already obsolete versions, such as Flash 8,photoshop CS5. Naturally, the collection volume of Shenzhen Library is already the forefront of domestic libraries, but no matter from the coverage of literature and art books, or from the renewal of professional books, or to catch up with people's needs. You know, books are the core of the library services. Then, on the one hand, the experience of the electrical business and physical shop compared to a strange place, on the one hand can provide a smooth purchase of the experience of the entity shop shrinking, but also on the one hand, the library is facing the source of books optimization, or to attract readers to come. If the electricity quotient and the library combine, there is a kind of magical possibility. I could not help thinking of such a pattern: the library in the city centre, the electric dealer donated the sample booklet of the books in the storehouse as probation. When people look up books in a library, they can choose a key to buy a physical book or an ebook by means of a mobile phone scan code, a lecture, a helmet or a pair of glasses. The library can cover the bar code of the book itself, and change it to show the two-dimensional code of a key purchase link for many home appliances merchants, to provide readers with more natural, and more like the traditional bookstore book experience. In the network display, with the help of helmet and glasses development of virtual reality technology, can let the reader experience 360 degrees of library scene, at home to simulate into the library to pick a book. This intelligent library, you can also search for a category or a key word book, so that the book on the Virtual Bookshelf "fly" out, in the sky after the flying, again in the order of search results to the shelves, in front of the user to display a magical world-like picture. Then, if the home can be virtual library, technology is also the electricity of their own, the library in cooperation is not in a weak position? Not necessarily. The resource that the library can provide is a huge collection of books. The electric dealer always because of the stock reason, eliminates a batch of overdue backlog books. And these books if the query or borrowed more people, is a market signal, can be timely feedback to the electricity dealers to buy again, and attract publishers reprint. Even, the library can cooperate with the electric business Shupang single and income share, or for the user who buys the book in the library, give more probation several books of permission, or extend the loan term etc. welfare. Perhaps, if the combination of electricity quotient and library mode, it really creates a "real bookstore" of the largest in the city, and now the "end" of the physical bookstore model has come true-and there are better alternatives to any unique attribute that can be preserved. Wen/Li Shuai