Life Search website clicks Rank Group climbs

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The most recent domestic life search site ranked among the top 1000 sites in the world for the first time. Alex's data show that Yahoo's Word-of-mouth hits ranked 741 in the global rankings, 58 with the city network, net and the public comment network ranked among 1200-1400.

Analysts pointed out that the current Internet industry "cold winter" approximation, the Life Service category Web site clicks on the trend of growth, will open the next round of application for Internet applications climax.

Two types of pattern goes hand in hand

The fastest growing ranking is the Yahoo Word-of-mouth network. Yahoo's Word-of-mouth public relations department said that the volume of this increase, not from large-scale external promotion, but benefited from the site classification information and life search for the two major applications of the promotion of users.

The current Life Search Service site has four main categories, the first category is to publish information based on the classification of information sites, mainly 58 with the city, guests gathered, net, etc. the second category is to comment on the yellow pages of the local life service model, such as the public comment network; the third category is the search engine provides the local life searching service, such as Google, Baidu, such as the provision of local life search services; The fourth category is to include a variety of life information of the Big platform Life search mode, rely on life search engine technology, to achieve map search and local information combination, Representative is Yahoo Word-of-mouth Network.

But in a comprehensive way, the mode of Life search site is mainly two modes, one is to provide content-oriented web2.0 mode with user participation, the other is "classified information + comprehensive search".

The former representative of the model is the public comment network, is the WEB2.0 website, the main content by users to participate in the comments, now not only for the catering industry, but also began to expand life services. But its advantages in more niche information services such as housing rentals are less obvious.

Another pattern is the way in which all other sites, other than the public comment, are used, with Yahoo's reputation backed by Alibaba Group being the largest. It takes the classification information as the entrance, to the life search provides the user to integrate the surrounding detailed shop, the merchant preferential discount information and even the surrounding real estate information content, and unifies the map search, the bus, the traveling guide and so on function, the user may arrive any interested shop.

Data show that the current Yahoo Word-of-mouth classification information plate of effective information has exceeded 3.5 million, the category has more than 200 kinds of categories, basically covering the daily life of all aspects of the people involved in housing rental, discount discounts, nannies, friends, ticketing, tutoring is the most concentrated focus on the number of clicks. In addition, the application has been in Yahoo Word-of-mouth mobile phone WAP version, you can use mobile phone positioning functions, to achieve life service information and user matching and active transmission.

Reach Commercial Scale

It is noteworthy that, along with the sharp increase in the number of clicks, the content of the life search site also increased significantly, each site registered a significant increase in user registration, the largest yahoo Word-of-mouth directly registered users have more than 20 million. Industry insiders pointed out that 20 million of this user level has been close to online games, online shopping and other mainstream web site user size, which means that the business value of life search site has been highlighted.

Yahoo's Word-of-mouth operations director, Li Zhi, said that despite the sharp rise in user size and clicks, there is no focus on profitability at the moment, and the focus is still on how to meet user needs.

According to an earlier published Internet Life service Industry Development Report, the current Life Services Web site coverage of the population reached 130 million, indicating that life service sites have become one of the mainstream Internet applications. And with the gradual increase in internet penetration, with the search, online shopping and other acts of popularization, the next 250 million Internet users through the network to reveal the life service needs will be very large, become a Life service Web site growth of the largest support.

Internet Professionals Mi Xiaobin that, although the site rankings significantly overall rise, but with the most successful foreign craigslist.org classified information site (ranked Top 40 sites in the world) compared to our country's life and classified information sites in the 1000, the growth of such sites is also very broad. To achieve this goal, solving the Life service website user experience is the key.