Light Media 230 million yuan investment in Xian Hai Technology three-degree attack online games

2012, the light media has spent 181 million yuan to Huan Rui century, Tenjin interactive two companies in the acquisition of some of the shares, which is seen as the company to enter the field of the test water, and these two investments now seem to be very fruitful. Today, the Light Media festival in the online gaming industry's third Punch, announced 230 million yuan acquisition of Guangzhou Xian Hai Technology 20% Equity. In the first quarter of this year's film, column production business are significantly down the background, light media through the film and game of collaboration, can no doubt smooth film and television works of high risk to the company's performance fluctuations. Three-degree attack online today, Light Media announced that the acquisition of 230 million yuan in Guangzhou cents-sea technology stake and Increase capital, the project will hold the latter 20% stake. The bulletin shows that the Xian Hai technology has a more complete business, talent, financial and other systems, with better growth potential, and has more than 10 years experience in game research and development of the core talent, experienced China's first generation of text mud chat game "Wouis Lake", the development of large-scale client game "Wouis", and 3 successful web game products. Data show that 2013 China game market sales revenue of 83.17 billion yuan, compared to 2012 60.28 billion yuan growth of 38%. Among them, the client game 53.66 billion yuan, compared to 2012 's 45.12 billion yuan growth 18.9%; hand tour 11.24 billion yuan, than 2012 3.24 billion yuan growth 246.9%; web game 12.7 billion, up 57.4% from 2012. Light media said that investment in Xian Hai Technology is the company to intervene in the rapid development of the Internet industry needs, at the same time can be used to strengthen the strategic layout of the industrial chain, with the company's TV dramas, film business formation interaction. "Daily economic news" Reporter noted that the participation in Xian Hai Technology is not the light of the media and gaming industry for the first time, the first two investments in the company seems to be the integration of the industrial chain, but from the financial investment point of view is also very fruitful. August 2012, the light media has 81 million yuan to buy Huan Rui century 4.81% of the equity, and to 100 million yuan to buy the gods interactive 10% equity. Huan Rui century from the beginning of last year in the online games market began to exert force, there are "Apocalypse God Demon Record" and other variety of games are being developed, at the time of March this year, the value of the technology to increase capital has soared, the value of holding shares has reached 120 million yuan; God interaction in January this year to backdoor branch coronal wood industry, Light Media holdings of the stock market value of about 400 million yuan. Net profit slipped in the first quarter 60% "Daily economic news" reporter noted that because of the high risk of investment in the film, light Media in the "Tai embarrassed" after the big after the first quarter of this year's box office abortion Dilemma, in the critical capital market focus on performance returns in the background, heavily hit the network game, the future will undoubtedly enrich the future of the product line. Before the Light Media released a quarterly report, the reporting period to achieve operating income of 128 million yuan, down 39.3%, the same period to achieve ownership of the listed company shareholders net profit of 27 million yuan, down 66.6%. In this respect, Wanguo analysts pointed out that the main reason for the sharp decline in performance was the same time last year, there was a big box office high yield for the company laid a good base, the first quarter of the film business fell 49.9%. It is noteworthy that the light media to become famous column production business also fell significantly in the first quarter, only to achieve 24.97 million yuan in operating income, a year-on-year decline of 50%. On the other hand, the growth of the TV drama business revenue is only 31.46 million yuan, accounting for the reporting period of business income of 24.58, the overall performance of the company's drive is limited.