Light swims the hot free platform becomes the development key

Recently, according to news reports, US investment company Auriga recently in a research report that in recent quarters, China's online game performance is not satisfactory. Gaming stocks have averaged 45% per cent over the past period, up 171% from November 2008 to the third quarter of 2009. Online games from the era of profiteering return to normal business profits, the market rose to maintain around 20%.

Auriga that in the past time, because of the market fundamental adjustment, each game operator has encountered certain challenge. The grand flagship game "Blood Legend 2" appears to have slipped and new game development has been hampered. NetEase flagship game "Dream West Tour" is also depressed, and perfect time and space is also struggling for sustained growth.

For the first-line manufacturers in the market downturn and the network gaming industry is showing a downturn, Yahoo Technology link Gold Investment CEO Lin Jia Hi. Lin Jiaxi said that the Chinese online gaming industry market downturn has three reasons. The first is the growth of new users of online games not previously high. Second, as the first line of online games manufacturers have been listed, their operations to the existing users to a large extent, in order to meet the requirements of the capital market, the performance must be kept steady growth, so do not dare to the existing game in the user's ARPU value (per user average revenue arpu-average Revenue each) Do too many articles on it. Again, there hasn't been a masterpiece in the near future. Just like in the movie market, if there is no blockbuster, the box office will not be too good.

In response to reports that the second-line game manufacturers than the first-line listed online games companies strong, Lin Jiaxi said that the second-line manufacturers and front-line manufacturers are facing the same problem, that is, how to find users welcome the game. When all the game themes are tried, how to launch a network of 500,000 online games at the same time, for all the net game manufacturers are not sure. Lin Jiaxi that the only advantage of second-line online games manufacturers is that they can learn from, imitate the online game manufacturers millions, the chances of success will be greater. Because first-line vendors will not launch the same type of game to compete with their existing games. But it is not easy for the second-line online players to surpass the games they imitate. Original theme of the game user group, if the new game has no extraordinary, beyond the difficulty will be very large.

Lin Jiaxi suggested that online games manufacturers should first gradually open the product line, from casual games, MMO and other areas to cover different user groups. The second direction is to build, buy similar QQ, 4399, such as its own user platform. This can be increased from the platform direction to ensure the stability of the company's system. Because a platform with some basic services can attract a large number of new users. Lin Jiaxi that many game companies are just doing content, online games manufacturers in addition to the content of different flavors to different user groups, but also should be more strategic to build, acquire own user platform. Chinese game companies should be in the platform of efforts, in their own users and their own content to support each other. So the overall system risk of the company will be relatively low. The ability to face challenges and growth in the future will be more effective than others. Lin Jiaxi concluded that the online game manufacturers to enrich the content, from the structure to build their own user platform.

For the increasingly fiery community of "light online games" development, Lin Jiaxi that the final achievement of light online games is platform-type companies. In Lin Jia, content providers are content-input platforms that fit their development. Because the application is too light, and did not form a brand third-party content companies need more accumulation, and the future development of the larger must be platform companies.