Like "Road" to do products

Abstract: "Guide" as a product manager to continue to understand themselves, but also to understand human nature, through the human nature to deduce the needs of users, so as to guide the needs of users. Personally feel to do a good product, first of all, like the Buddha to do product planning, Buddha can make people more

"Guide" as a product manager to constantly "realize", to understand themselves, but also to understand human nature, through human nature to deduce the needs of users, so as to guide the needs of users. Personally feel to do a good product, first of all, like "Buddha" to do product planning, Buddha can make people more understanding of human nature, so as to achieve human needs, like the "Road" to do product operations, so that users feel natural, a lot of nature. Some things on the Internet recommended this article, let everyone like "road" to do the same products!

I. Preamble

Self-Knowledge, the Dharma is called "enlightenment", feel is "see", Awareness is the heart plus "I", "enlightenment" is the original meaning of "See My Heart" is "have the ability to see their own heart." Self-Knowledge, in fact, is a "life positioning" problem, know what to insist, what should give up, find their own position. I remember saying this: "If a man knows what he wants, the whole world will make way for it." ”

As a product manager to constantly "realize", to understand themselves, but also to understand human nature, through the human nature to deduce the needs of users, so as to guide the needs of users.

In the previous "Product manager's greed, anger, ignorance of the awareness (i) also have talked about their work experience, in fact, my outlook on life is a person's direction than the current position more important, products, like life, the initial product direction is very important, otherwise very difficult to do later.

Personally feel to do a good product, first of all, like "Buddha" to do product planning, Buddha can make people more understanding of human nature, so as to achieve human needs, like the "Road" to do product operations, so that users feel natural, a lot of nature.

Second, the realm of product manager

1, the first realm: See Mountain is a mountain, see water is water

When beginning to do product manager, only a preliminary understanding, the idea is simple, eyes see what is what, people like a piece of white paper, see what is written on. At this stage, people's morale and passion will be very high.

2, the second realm: see Mountain is not a mountain, see water is not water

After a period of time after the product manager, the business is gradually deep, found that the product manager is not imagined so beautiful, great pressure, tired, passive work, bitter force no sense of achievement, can not achieve their own ideals, product features the more the better. Look at the mountain feeling, see water sigh.

3, the third realm: see Mountains or mountains, see water or water

After a period of training, experience life and then enlightened, Sheng Hui, to return to basics, gradually realize the simplicity of the product is the truth, at this time will not be affected by the outside world, see mountains or mountains, see water or water. Reached the "let his red dust rolling, I breeze." ”

Iii. Definition of Product Manager

Product managers have a variety of statements or definitions, individuals feel that the product manager is based on the company's strategy to help the company or team to create valuable products for users.

Product Manager from the beginning of the creation to the late operation, and then to the end of the life cycle, through the product always.

Iv. Responsibilities of Product manager

1 Market aspects: Mining the needs of users, research and analysis of industry market, industry-related competition analysis, to determine the product development trends and objectives.

2 Planning: Responsible for the definition of products, and determine the long-term planning of products, and the completion of functional-related design, to ensure product value, availability.

3 Operational aspects: Ensure the stability of the product operation, ensure the quality of products, the user for the product management, care, analysis, according to the market environment to the competitor tracking analysis, through the continuous strengthening of marketing brand, product channels for efficient management; According to the Product data analysis, the product forecast, And the analysis of abnormal situation, the continuous operation of activities to enhance the stickiness of products.

V. Role of Product Manager

1 The Product manager has no executive power, not the boss, not the CEO, not the Xxo ...

2 Product Manager is the leader, master the direction and process of the whole team

3 Product managers do not rely on the actual power to work, but rely on personal influence, initiative, passion to work

VI. Product managers need to consider several issues before making a product

1, products to solve what problems? (Product value)

2, for what kind of person to solve this problem (target market)

3, user use this product will bring him what value (user value)

4. What is the core value of the product? (Product positioning)

5. How big is the chance of success? Size (Market Size)

6, product success or not the measurement of the standard (product objectives)

7. What are the same products in the market? What are our strengths? What are our disadvantages? What are the opportunities and risks? (Competitive analysis)

8. Is the right time to cut in? (Market timing)

I always keep "dry all day, with time accompanying", each beginning is the end, each end also will be a new beginning.

Although experienced more, but I will always be "empty cup of Heart", I am still on the road ...