Like van: The Temptation of soft wen and the conflict between the present situation

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Soft-money coaches such as Van Gogh think that personal webmaster generally feel that the soft effect is very good, is to obtain the intention of flow, win the trust of the sharp weapon, but the real use of soft text is very little, such as van will make an analysis of this strange phenomenon, at the same time for personal webmaster to provide

Two misunderstandings in treating soft paper

such as the Vatican analysis to a lot of personal webmaster did not really use the soft wen, not that they write soft wen, and they entered the two major misunderstandings, resulting in their reluctance to try to write soft wen.

The first misconception is that most people generally soft text is advertising, into the advertising writing alley.

In fact, soft writing and advertising writing are two different things, soft wen is not advertising, if it is advertising, then how soft, also does not have the breeding power and communication force, the effect is very small. such as Van Gogh in the "soft wen is not a complex literature" mentioned that the soft text on the web is a kind of access to the intent of the readability of the article, but the target readers valuable text Bale. So do not put soft text as an advertisement to write, or your writing face is very narrow, write do not know what to write, because of a product can advertise the selling point only then a few points, can write and how much can be written? If you look at soft text as a valuable message to your target customers, the scope of writing is wide, There are lots of things to write about. So again, soft text is not soft advertising, is a kind of access to the intent of the readability of the article.

The second misconception is that most people think that soft text needs good literary and ingenious ideas.

This ability is common people do not have, naturally most of the personal webmaster take for granted that they are not suitable for writing soft wen. In fact, this is a wrong idea, the reason is due to the soft definition of the interpretation of the deviation. The soft text is the readability article, if you have a good understanding of a certain aspect, it is easy to write valuable information to the readers interested in this aspect, if you do not know it does not matter, you can only act as a journalist role, according to the needs of readers to edit some useful information on it. So there is no great relationship with literary talent and ideas, of course, there is a good literary and conceptual better, in fact, the most important thing is to write soft text is to have the logic, let the other party feel that you write a reasonable, it is really helpful to the other side of the line.

If these two misunderstandings do not lift, such as Van said that most personal webmaster will eventually not try to write soft text, in fact, soft writing is simple, need only part of the skills and a period of time and practice can be mastered. such as the Vatican in practice to find personal stationmaster if want to learn to master soft writing method, need to understand the following 6 points.

1, the correct understanding of soft wen

Understand the wrong, like driving, the direction of the wrong, no amount of effort is in vain, and ultimately can not reach the target. Soft text is not an advertisement, it is a readability article, it is a kind of tool that expresses the author's viewpoint and provides value for the reader, should bear in mind.

2, the principle of soft writing

Soft writing has two important guiding principles, one is always to create value for each other and write, and the other is to maintain an objective and impartial position, not for personal purposes and exaggerated.

3. Four types of soft paper

Understand the four types of soft text, found suitable for their own type, practice is a good choice. On the Internet, experience sharing class soft text and analysis of the soft article is the most easy to get started, but also the highest rate of reprint.

4, the basic framework of soft writing

This is very practical for beginners, when writing a soft text directly to apply it, the basic template can be quickly written to make readers feel very organized soft text. Such as Van here provides a more commonly used soft writing template, title + lead + text analysis (all things 123) + END, this template is very practical, suggest you try.

5, the series of soft paper planning ideas

In fact, the biggest difficulty in writing soft paper is to find the direction of writing, do not know what to write, this time you need to have a series of soft text planning ideas, limited to the length of the topic has the opportunity such as the Vatican alone to come out to talk.

6, the last point, but also the most important point, to practice

As the Vatican in practice found for the beginning of the soft text of the friend, as long as the beginning of the writing stage after writing a soft text to feel very hands-on, generally start to bite the bullet to write a 30 or so much better.

About the power of the soft text of the temptation and the current situation of the conflict is here, finally, such as van to send you a word, soft wen should be every webmaster should master, Soft wen is a good tool, the key to see if you have to master.

This article is issued in the soft paper Money Training (http://www.ruanwen108.com/2011/02/22/ruanwen_xianzhuang/), Welcome to reprint, At the same time there are interested in soft learning friends can add as the QQ Group: 26202250 Learning Exchange.