Lily net Fanjiang: Love and Marriage website should focus on the new opportunities of mobile interconnection

Lily Net CEO Fanjiang

September 12 afternoon, with "openness, integrity and integration-to meet the new era of mobile internet" as the theme of China Internet Conference Forum, China's real-name marriage website founder-Lily Nets, co-founder and CEO Fanjiang in an interview, said: "Love and marriage sites to focus on mobile connectivity new opportunities."

According to the latest data shows: At present, the number of mobile internet users in China is nearly 400 million, the first time more than 380 million of PC users, from the number has become the preferred way of internet users. Mobile Internet has become the daily life habit of people from the demand, whether it is regular reading or game, or social, almost omnipotent. Then use mobile phone dating, industry forecasts, this will also be a popular trend.

A reporter asked about the future with the advent of the mobile internet era, lily Nets have any plans. Fanjiang said, "The arrival of the mobile Internet is a good opportunity for the lily net, the most important thing is that the company's target customer base has increased, many users who do not use the PC can use our services through mobile terminals." Coupled with the social nature of dating sites, it is a field of high fragmentation time. We have observed that the use of mobile phone users to use the frequency of the traditional PC users 3 to 5 times times, so that the mobile Internet itself for the marriage site is a chance, then for the lily Net is the same.

When talking about the current wireless field of the Lily network, Fanjiang introduced that the lily NET is currently in addition to the phone lily Net, in both Android and iOS mobile application platform has also developed a client. And the current launch of the upgrade of the lily NET mobile clients include the following features: First or real-name authentication function, Lily nets as the real-name marriage website Pioneer, we hope whether the PC or mobile end, can make friends more authentic and more secure; In addition, the Instant Search function, in the current position of service popular, The Lily net handset client can by the distance, the condition, the nickname search, more accurate.

In addition to the latest upgrade of the Lily phone client, in order to fully combine the current mobile internet into the picture era trend, developed the latest application-Lily said. Users can send photos to write mood, and see members can interact together. In addition, the lily nets in other platforms, such as Tencent, Sina's mobile phone applications are also actively developed, we hope to create a full range of mobile marriage network applications use platform.

Finally, Fanjiang says, the advent of the mobile Internet will change the business model of matchmaking websites. In the era of mobile internet, the way of blocking communication no longer applies, in order to retain member users, the development of new users, improve product competitiveness is the key.