Limited outside the Philippines SM Group 3 billion yuan investment in Tianjin

Yin Snow in the foreign capital into the Chinese property market is increasingly fierce, the Philippines's largest listed company SM Group announced that it will invest 3 billion yuan in the Tianjin Binhai New area, in 3 years to build a global single pure commercial size of the largest shopping center. "We are long-term investments, not short-term profits." "In the face of the" limit order "repeatedly emphasized by government departments, SM Group President Schhansen expressed no concern," as a livelihood industry that can expand domestic demand, we have received support from the government. "　　"Ten years ' payback?" Not long ago, October 27, the Tianjin municipal government issued a statement on the CPC Tianjin Municipal Economic and social development of the 12th five years of the proposal (discussion draft), which clearly proposed "Twelve-Five" period, Tianjin's first major task is to fully promote the development of Binhai New area open.　　As a result, many manufacturing enterprises, High-tech enterprises, as well as well-known corporate headquarters in this settled. "Binhai New Area This project is the SM group in China's investment project among the shortest decision-making time, the fastest, the highest efficiency and investment is the largest project." According to Schhansen, it took only 8 months to make a decision from the idea of a new coastal zone. "When I came to the Binhai New area this March 20, I found that it was very similar to our Asian mall in the Philippines, Mall, which offers very wide land to build a big shopping mall." In addition, its geographical location is very good, providing us with the advantages of development. According to the staff, the construction area of the project is 530,000 square meters, the equivalent of 74 standard football field size, the project is completed at the end of 2013, completed, will become the global single pure commercial area of the largest shopping center. The investment of 3 billion yuan is enough to offset the sum of its investments in 4 shopping malls in China.　　SM Group hopes that the future SM Binhai First City will become a new landmark in the Bohai Rim region. Although Tianjin Binhai New area has the national planning as well as the various concessions which the investment attract, but its future still is only the unknown, its industry, the commercial atmosphere and the related supporting has not yet formed.　　Perhaps it is based on the above reasons, for the 3 billion yuan payback period, Schhansen not too much hope. "Generally speaking, the shopping center's investment recovery time is about 10 years." Schhansen said the SM group has 40 shopping malls in the Philippines, and because of its long-term planning, they have not sold any one square metre of any of them, and the Tianjin project is just not for sale. "In fact, for the Tianjin project, I believe the payback period will be longer." But no one knows what will happen in five years, what happens in ten years, and I value the development potential of Tianjin economy. As a foreign-funded enterprise, SM Group is not known to most people.　　In fact, the company began its investment in mainland China 10 years ago. Since entering the Chinese market, SM Group hasXiamen, Jinjiang, Chengdu, Suzhou, Chongqing, Zibo, Xinxiang, such as the construction of shopping malls.　　From its development path is not difficult to see, SM Group has been wandering in the two or three-line city, drifting away from the first-tier cities. In this regard, Schhansen explained that, as the first-tier cities have developed more mature, can not provide SM group needs of the broad land, and the area is precisely the SM group in investment decision-making more important indicators. "At the moment, the shopping malls we invest in China's two or three-line cities are not in urban centers, but at the edge of the city," he said.　　Schhansen said that the company's first stop in investing in the Chinese market was Xiamen, which had a maximum of more than 500,000 passengers, making them not worried about the carrying capacity of the two or three-line city. "I have three conclusions about the development of shopping malls in China: First, the brand must be done; second, the company's organizational structure must be done; third, the capital is fully in place and there is absolutely no pressure on the funds." We do not rely on borrowing to do business. Schhansen Frankly, the SM group now has 40 shopping malls in the Philippines, while the Philippines is only 1/30 of China's territory. "We have also examined other Asian countries, such as India, that have not yet decided whether to invest, but it is certain that in the next five years we will have to develop at least 4 to 5 large mall in China." Schhansen said that the future of SM Group in China will not exclude the volume of business than the Philippines.