Lin Daily Visit: Zhu Zherong's seo big dream

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If you say: Hello everyone, thank you very much for the evening of Lin Xi Pavilion's daily visit to the comprehensive interview channel this issue of the interview is also Lin 32nd interview, in the first 33, we interviewed 33 famous Internet webmaster, tonight we are very honored to invite the Director of the Zhuo study Zhu Zherong teacher.

If you say: First, if you would like to introduce Zhu Zherong teacher: Zhu Zherong, Shaanxi Qi people, renowned management scholar, management curriculum development Organization Zhuo Class founder, the National Business Area management standards development advocates. 10 years of research on the Internet, but also columnist, website planner and designer, current: Beijing Wuzhou Tianyu Certification Center propaganda director; responsible for the drafting and publicizing of national standards; and Vice-editor of the Journal of Commodity and Quality weekly.

If you say: First, if you want to ask Zhu Zherong teacher How long have you been in this industry? Can you tell us all about your experience?

Zhu Zherong: I've been in the Internet industry for about 11 years. 2000 began to contact the Internet, at that time I was subscribed to the China Computer newspaper. There was a special edition of the Internet at the time, an exclusive interview with many internet companies. I used to do management research, so I am very interested in the model of the website. Probably from 2000 to 2002 this time to explore the internet mode of thinking, to explore how traditional enterprises to access the mode of the Internet more. 2001 I started to do the first website, this year I did two websites. One is China's corporate culture Strategy network, one is the management network of Parker. At that time in the thoroughfare system on the approximate ranking of the top 30. Later, I began to do my own C3 system, at the end of 2002 also did a section of the Internet Silicon Valley power of the special correspondent. There are probably a lot of articles on the Internet that I've been sending, including some international views on the Internet. 2003 is the time SEO into China, and many parties to discuss this issue. I left for a while until 2005. At that time visited a lot of traditional enterprises to understand their demand for SEO. 2007 I went to the webmaster network Map King Side stayed for some time. It took another year to walk halfway across China. 08 back to Beijing, engaged in the national standards of these things, more from the management point of view of the Internet. It has been going on for 11 years.

If words: You have been in the Internet for 11 years, you can talk about China seo This 11 years seo ups and downs?

Zhu Zherong: I should say that I am the witness of the development of SEO industry, because the main SEO-related people are basically my friends. Basically how they get up I probably know best. There was a Chinese e-commerce network, that is, later Shanghai Qiyang Technology. His head is Weijiang, Weijiang then made an ebook, the website to introduce Google's ranking problem. This is the 2000-2001 thing. It was not until 2002 that SEO began to fire in China. At that time there is a ggyy this is actually Guo Qinghong, he first to everyone on a large scale to introduce the problem of SEO rankings. At that time he also built a Chinese search engine forum, from the marketing point of view of a lot of SEO and ranking problems, Tong get a search engine association. In the second half of 2003 this period of time, basically SEO in China when the earliest landing is also the hottest time. 2004 is SEO in China has also been relatively fire, at that time, we are more concerned about the issue of Google pay rankings. Google entered China in 2004.

If you say: Why do you decide to do Zhuo study SEO club, what is this club to do?

Zhu Zherong: The SEO club is actually a test we're doing now, testing the club model. 2011 Global SEO Budget is increasing.

Zhu Zherong: In the past many companies may have been less receptive to SEO including traditional companies, and now 79% of companies in the developed world with Internet-related companies will notice the impact of search engine marketing on their company's web site and business. and a variety of companies for the purpose of SEO has been presented a wide range of distribution. 79% of companies focus on the rankings of search results and 78% on behavioral goals. That is, they want to reflect on the question of why users search for this keyword. Another 62% of users are focused on local search. These are global trends, and the core trend is that the SEO paradigm has changed. It is no longer a pattern of previous search rankings, but rather a focus on search behavior. We do this club, more is the hope that a lot of traditional enterprises can join in. Everyone to explore the next step of the development of SEO, our club is the purpose of this. This club is also our own club, we hope that no matter is the update of knowledge, update speed and the way with international standards we do some new discussion.

Zhu Zherong: There will be a lot of academy clubs under the Zhuo, including the later will launch the Network Marketing Club, the electronic Commerce Club as well as many traditional enterprise's club. SEO Club is a pilot, then there is a focus on the website Research Club. Must study the website, the website user is how to go about, the website management is how to go about. How to operate, how to operate. The purpose of the club: to gather people, gather knowledge, gather connections, and get through all the resources to form a big platform. In 2005, Liu Binxi the point of stone interaction. 07 Xiamen has a global SEO conference, when I went to this venue is 500 people's meeting. The 09 's Point stone interaction basically began to slide. This stage do seo old people a lot of leave SEO industry. So this year we are also commenting on some of the awards of SEO, we hope to launch some new cattle out. SEO industry in China's ups and downs is basically this situation.

If words: Heard the "Chu Co SEO Weekly" Situation, for this SEO person's publication, you are how to conceive, it wants to develop into what appearance.

Zhu Zherong: SEO Weekly was scheduled to launch in April but has been slow to launch, because we are studying some of his models. Subscriptions to big newspapers around the world are shrinking. Because, people's eyes are beginning to transfer to the Internet. The most widely circulated foreign newspaper is not the New York Times, but the community newspaper. So in the American concept, there is no town, there is a small town without a newspaper so this is not a town. Because the United States is such a community of society. The 1th of our SEO weekly is whether it will be able to operate in the community. A world of our own.

Zhu Zherong: 2nd: We do SEO weekly and other media is not the same, not just newspaper big news. So I hope we can say what we think and hope to tell the story of everyone. In addition to internationalization, run SEO weekly to have a global vision, do not only look at the scope of China. To see the development of global SEO, what we are doing, we rely on what to influence, how to promote their own. SEO is just a starting point is not a destination, from this starting point can be more comprehensive and comprehensive learning about the future development of knowledge. Look at problems from the perspective of globalization.

If words: In the SEO training, teacher Zhu has decided to do, what kind of SEO training?

Zhu Zherong: We have to do SEO training, we define the direction is not the same. Our SEO Introductory training course is aimed at the traditional entrepreneur marketing staff, advertising personnel, we want to let them know what is SEO. May be a lot of people SEO technology is very good, but what is missing is how to deal with traditional enterprises. You and the traditional enterprise to talk about SEO they don't understand. But if you talk to them about the role of SEO in attracting customers, you and he can attract a customer from the Internet, how much money costs. You tell him about it. The key to entry level training is to make the most common people understand. Such courses are also the most needed for traditional enterprises, but also between us and the user docking the most needed.

If words: This Beijing's SEO conference is you and SEO Master Tong Teacher jointly held, you can here with us to introduce the next meeting all who participate? What will be the conference?

Zhu Zherong: Specific details have not been discussed so the time and place of the Conference may change. Our original plan was held on June 11 for a number of reasons. Probably more than 170 people participate in this SEO cattle selection, the name of the selection we may also have to make a change. A lot of people are reflecting that before they can sign up, the conference will begin. So we made an adjustment to the time. The vote is likely to end in mid-July, and our General Assembly is about July 30. We have commissioned another company to outsource the tickets. This Congress should be quite sensational, because we invited about 30-50 plus Central editor, including some government, military, business and so on. A lot of big employers we are inviting. I believe this meeting will bring out some fresh topics.

Zhu Zherong: SEO in the development of China in the past we have been talking about are technology, then the following 10 more important is to talk about the application of SEO, the focus is the application of traditional enterprises. To do SEO as a service, this may be a central point of the General Assembly. With some changes in the General Assembly we may have some new news recently. We may also be able to upgrade the size of the conference. It is the invitation stage for the guest, including the confirmation of the guest list. Because when you are ready to use some old cattle to push some new cattle. For everyone to lay some new Nova cattle. An industry only constantly have rookie appearance, this industry will be flourishing.

If words: At present, SEO industry development is very confusing, some companies, although the importance of SEO, but not to an important point of view, Zhu said that the SEO industry should be how to standardize development, or to formulate the industry standards of SEO?

Zhu Zherong: This may also be related to my work over the past few years, my 3 years in the State organs are mainly compiled national standards, the national standard of the People's Republic of China and domestic trade standards. Recently some well-known enterprises are talking to me about customizing the line of business, because I do this piece. An industry to develop, there is no standard to regulate it to guide it really is not. This problem is not only our China's problem, the United States is also mentioning the problem of SEO standards. SEO Weekly I will also talk to you about some of the problems of SEO standards. The United States survey, about 65% of the company said that the need for SEO standards, because there is such a standard, we learn or do SEO projects, you do not have the goal you do not know what is right and what is wrong. SEO industry standards have been a very controversial issue, because SEO there are a large number of black hat grey hat.

Zhu Zherong: The main is at that time in learning SEO, there is no standardization. Some people think that the SEO guidelines for multiple engines are a standard, not really. Standards are rigorous and suitable for the development of the industry. From the international feedback back to see that it can not be a national standard. Perhaps a lot of people have not heard about the concept of SEO standards, few people have to talk about such a point. Overall, for the standard of SEO more and more high.

If words: we know that there are many certification, such as ISO certification, CCC certification, then there is no one day, will appear SEO certification such as?

Zhu Zherong: The domestic certification is very strict, at present, only 187 institutions have certification mechanism. All illegal witnesses have not been accredited by the State. Establish a set of certification system first you have to have line and national standards, in this set of standards to be converted to the certification standard will need about two years. The United States survey on the issue of SEO certification, 55% of respondents think that the need for SEO certification, because this SEO development standards are very good friends.

Zhu Zherong: Another 33% of respondents think SEO industry standards. The most important is why the formation of standardization, you want to enter this industry what kind of knowledge, the knowledge point to learn a grasp, immediately can quickly into the job. and SEO employing unit, he wants to use your time is also very fast. The current overall SEO project certification, now from the authoritative point of view, through the completion of the entire approval process is difficult. However, we will also find that the market has another certification, such as Microsoft certification, Beida Jade Bird certification, it is actually a technical means of certification. The current domestic management is not too strict. SEO certification is to be done, but probably mainly for training this piece.

If words: Just now teacher Zhu mentioned, SEO industry development encountered in the core of the three problems, SEO Department rating system, SEO project rating system, SEO network authentication system, will be the global SEO industry played a huge role in promoting, specifically how to operate and achieve?

Zhu Zherong: We are divided into two stages of certification. The first stage is in the Chinese market testing phase, because we consider this issue when the first consideration is globalization, our SEO standards are not only in China can be applied in other countries to apply, it must be globalized. In the second stage, we have to standardize the world with the Chinese system. We're not just referring to the standard of reference, but ultimately it's going to apply globally. So we start with a test and a global SEO to explore this problem. Second, a worldwide recognition of such an authentication system can be applied. When we do the national standard, we find a big problem, the government issued the national standard, it is only a part of people to set up a standard. The standards promulgated are authoritative, but few people use them.

Zhu Zherong: What kind of standards do you use together? This is the consensus standard, and we are all involved in drafting. I think we all agree on the criteria for this, because everyone is involved in the discussion. This is an open rating system. We Chinese set up a set of standards for people all over the world to use. I think this is the promotion of the global SEO industry is self-evident. Now you can't see, in another five years when this set of standards after the formation of the world may be engaged in SEO will have to use this set of standards. In this way he can quickly enter the industry, the traditional enterprises to outsource SEO he will soon be with you docking. SEO employers to recruit you are also very easy, as long as he through the system can be photos to this person immediately. Less a long period of exploration.

If say: Now most stationmaster still is in the keyword first a kind of bud of the king, Zhu Teacher feels, SEO besides present a large number of stationmaster is involved in profit way, do you feel still have good way to go?

Zhu Zherong: So far, SEO in China's development is in a chaotic period, are all in the groping period. And in the past is the technology for the king, always say this keyword I can row first, SEO applications and services have no relationship. Many people think that, in addition to ranking to receive orders, in fact, is not the case. Because the enterprise uses many words not so many competitive power, applies in the actual application process to have many needs. Including 79% of the companies mentioned above will focus on search results, 78% will focus on behavioral goals, and 62% of users are focused on local search. People should look at what others are doing and what they are doing. First, if we look at what India is doing, there will be a "best keyword research" service in India. He and your business together to select keywords, and then test these keywords.

Zhu Zherong: Complete a test list to tell you which keyword is more suitable for your site, and bring the most efficient and valuable traffic. He out of this report, he only does this one consulting service, this is an SEO mode. The second video search engine optimization, video in the country has been very popular, then how to solve the video rankings? There are people in the United States who specialize in video search engines. 3rd, focus on quality rather than quantity. The enterprise is not how much flow but how many effective orders, through the SEO requirements is quality, not quantity. We may still stay in the quantity stage, my keyword can do first, can bring a lot of traffic, but a lot of traffic is garbage flow. Think by bidding rankings, each IP is very valuable. The future of the SEO market is more and more specialized, is the market depth of a development.

If say: Do you think the current SEO industry capital flow is mainly in which aspect? can SEO expand to other traditional industries, how to make the audience more extensive?

Zhu Zherong: The capital flow of the SEO is mainly embodied in two aspects, 1th, the traditional enterprises need to transform the network, in the past, the cost of advertising on the television to transfer to the Internet. This is the biggest sum of money! Especially for young people's popular products. The 2nd is investment. Recently a lot of talk about the micro-angel this piece, and oh, very recently invited a lot of investment to discuss this issue. Micro-investment does not mean that every business is going public. SEO industry will not appear a lot of very professional companies? Like just said, the video search engine optimization. The US company, which has launched a CPU and video search engine optimization, has now created a sensational effect. Many of America's investors have poured in, including investments in many video seo. Once the domestic formation of professional, some professional-level companies or fields. I think the investor will come in.

Zhu Zherong: Investors want to invest their money in more professional companies, but they find such a professional company. You put a professional SEO company Well, can also be sold. The investor makes money through two aspects, the first is you go public or you have been acquired, the second is to share with you. That way the money will flow and you have to have a capital export. Domestic Internet Many industries are moving to the Internet, this time is the need to buy a lot of companies, many sites. The demand is very large. You do a lot of work through SEO to optimize some sites you can sell. You make a professional company to a certain extent the market will open. I think there are four points to consider for traditional companies. The first is the service, SEO is not a technology, but a service. The 2nd is the reader, is the user's response, from the SEO to a lot of traffic so how do we convert these flows. We are going to study these users.

Zhu Zherong: The third is the service trade, that is, SEO outsourcing, including domestic trade and foreign trade two kinds. India is the focus of the development of SEO outsourcing, specialized to undertake a number of foreign SEO services. 4th, the traditional field of expansion, the most important is you have to let who understand who to apply. Let the traditional enterprises and market personnel understand how SEO can play a role. About the area of SEO, mainly everyone together to do popularization, we SEO is only to the traditional enterprises to popularize, so that enterprises from his perspective on the question of SEO. This is a lot of things together, played a role in guiding, more to the enterprise to introduce how to apply SEO, how can be used well. From this ambition I also hope you can with me to carry on a discussion, together this matter completes.

If words: We seem from the interview with the teacher, feel the SEO industry's future, then you are only to do SEO, or have a bigger idea?

Zhu Zherong: Do seo is just our test club model, then there will be laboratories, research center is not just SEO. Because we are the Institute of Management Science, the next thing we have to do is the Zhuo learning class. This is the content that we want to push later, the qualitative of the Zhuo study class is the timely management training. It is a timely management training is not like SEO. But you need to butt SEO to talk to the management, you have to talk with the company's senior managers to talk about the value of SEO. We are more to the knowledge of the Internet to the traditional enterprises to speak. And the needs of traditional enterprises will be feedback to us here, we give you. Our training is directed by the whole world's management field, we put the concept of the Internet all into, to achieve an interconnected culture. We may be doing a lot of things in the back, because there are a lot of recent developments, which we will post in the late news. If you often pay attention to the news of Zhuo, I believe you will see a lot of earthshaking news out. We are a lot more cross-industry now, and we are going to start the ceremony of raising the flag recently. Some big events that regulate the ceremony of raising the flag. SEO is just our test club model, starting from this field and doing these things.

If you say: We all know that Zhu teacher your soft wen is very powerful, you can tell us how you write soft wen some methods?

Zhu Zherong: I think the most important thing to write soft wen is "Qinxuekulian". Recently, many friends may know that I have a look for a disciple on the internet. Recruit five apprentices, the applicants are also more enthusiastic. A lot of people do not finish the task, I want to say, is not finished the problem. But you pay not to pay, have not tried. When I was writing an article, I took an interview with a man in the workshop. The team has any movement to interview, the people's dynamic and the story into a manuscript. My first article was written about two years ago.

Zhu Zherong: That two years I probably contributed no less than 100 times, these contributions out, no one to edit you will not reply to you. In this case, when I cast about 100 articles, my first article was published in the Life newspaper. My second article was published in the Northwest Nova newspaper. I have also started publishing my article in two different media. We are no more diligent than lazy. There are a lot of tricks, we have a soft text before the training in A5 there have done a lot. Recently in the electric circle this side also send some this course. We have the last batch of the soft text course, this batch is the signature version. After that, we may have to publish everything. We hope that we can seize the learning, we do not say that the course is to make money. More importantly, let's learn something. The secret is only two words in diligence.

If words: heard that teacher Zhu recently recruit Apprentice, can also in our here say your recruit Disciple's standard and present situation?

Zhu Zherong: I accept the Apprentice this information is actually in the electric business circle this side, the Electricity merchant Forum above publishes. I am also very grateful to the green outfit they gave me a lot of support. There are about ten or twenty applicants, although we have put forward a lot of conditions before. For example, open a Tencent Weibo, and then fans do 3000. Some basic requirements, this is mainly to test everyone's one diligence. We can see anyone who tries harder. Some people are about to complete all the conditions, and others are almost done. We are also looking at these people. In addition, according to the current situation, in fact, I want to recruit is not the completion of the task how good, but need to find the editing class.

Zhu Zherong: I need more training and editing. The compilation is a mix of interview collection editors, these three jobs. I am following the focus of the cultivation of The Apprentice may be in this field. Because we do so many sites, there is a common problem is no content, not their original content, are noisy. Reprint rate is very high, is not own exclusive content, but must have own exclusive content to have to interview. The compilation of information is a positive edit. So I focus on the development of this area, may be a little bit of kung Fu. We will soon develop some free and corresponding courses. So we may then be able to adjust the conditions for the Apprentice. The new condition is on the internet randomly to interview 10 of you know or do not know or SEO personnel. Whether he is a new person or an old man, you go to interview him, interview the outline of your own to make up. Try to interview and think that the content you produce is absolutely exclusive. Like the interview we have today, the content must be exclusive. In this respect I will work hard to cultivate some disciples. This is a chance, after all, we may have more resources.

If words: Oh, well, this interview is about to come to an end, then in the final, but also please teacher Zhu for this interview based on your own experience to carry out a summary bar!

Zhu Zherong: I've probably talked about five questions today. The first is the standard SEO problem, this we have to take into account the global demand for SEO. One of our domestic SEO confusion is because there is no specification. There is no universally accepted standard to measure this problem. We're going to take it all together to fix the mess and set an industry standard. The second question, SEO global synchronous development problem, we have to look at the global perspective. The third question, SEO marketing issues, SEO needs how to apply, from the era of technology to the application of the era. Everyone together to do a good job of SEO science, SEO knowledge to the enterprise popularization. Only the popularization will have the market. The fourth question, the club model question, we have talked about the SEO club and the SEO weekly pattern roughly today. We gather different groups of people in every different club. The fifth question, the soft article question, after we will open "30 days become the Soft master" this tutorial content. Soft Wen this piece of our recent focus on this is a training of the editing. The most important thing is to study together. The general summary is so!