Lin Degang wrote Xu Xiaoping "Paizhuan"

February 26, well-known investor Xu Xiaoping entrepreneurial speech at a forum referred to the founder of Spring Shuntang Linde Gang, "He (Lin Degang) may now be hundreds of millions of sales, but we do not know if they are better marketing , Is it possible for them to double their sales? Is it possible to make bigger ones? "One-third of the speech said that" the CEO should have marketing capabilities "to encourage entrepreneurs to learn from their investment in Jia Jia Jia and make marketing . These "angered" Lin Degang.

Recently, Lin Degang wrote Xu Xiaoping "Paizhuan": Marketing is "let the target user know I give you good," rather than "let the world know me." Why MJ is not a successful entrepreneur in the adult products industry, because she let the world know that she is "a big girl who dares to speak." "Turn the horse" fart this article turn over it, do not consume Ma Jiajia this investment, because the guide is really problematic, will allow more entrepreneurs to lose underwear. "The following is the" off Xiaodian Lin Degang - you do not remake "Horse" fart Please tree more bee "full text:

The circle of friends was scrutinized by Xu Xiaoping on his entrepreneurial speech at the 2015 Venture Capitalists Forum on February 26, with one-third of the length talking about "CEOs want to have marketing skills" - the same is true of God. But the argument is "the business bleak horse is the master of marketing master of marketing masterpieces everybody to learn, with sales of billions of spring water hall Linde Gang is a marketing idiot we must learn" - this, I can say that this is the same argument pig?

Well, I am Lin Degang, founder of Chun Shui-tong erotic supplies electricity supplier (chunshuitang.com). Spring uncle name, pen name carry a kitchen knife. I was photographed with a brick board teacher Xu.

The following bold font is Xu Xiaoping speech record, italics is the text of Lin Degang Paizhuan Paizhuan.

Second, we all know who Zhang Mening? People I know admire you. Really do not know right? Know a few more hands about the thousands of people on the venue. Wake up in your heart Zhang Mengning, I tell a case. On January 1, 2014, on the New Year's Day, my dinner was eaten with Zhang Mengning. Zhang Mengning had a pen named Ma Jiajia. I and Yang Ning, his angel investors, and entertainment factory Zhang Wei to eat with him. Then I was cast Ma Jiajia, her valuation was 60 million yuan, Xu can give a break, I give 300,000 yuan, took a point.

Why did I vote for her? I did not ask what you were selling, and we had a lot of disputes going on inside the fund. I totally opposed me to casting Ma Jiajia and then open up our contradictions, but I still insisted on casting him and why? Tell everyone I vote for him, and I'm proud of it. Others accused Ma Jiajia, you see you do not have anything, storm name. I ask everyone in turn, you have everything, why you are not famous and why the market do not know you?

(Xu teacher so optimistic, why only invested a point of equity? This serious abnormal ah, angel wheel investment at least 10 points is normal? Even if the joint investment at least three or five points it - Chun Shu suddenly Think of the South Gate of Shang Yang's wooden - Qin Yang Shang Yang change, for the letter, reward 50 gold, looking for someone to move a piece of wood from the South Gate to the North Gate, you 300,000 investment Ma Jiajia a point of equity, that is, the tigers A meal of money, but has successfully made millions of 90 generation after generation of entrepreneurs, convinced of Xu 50 post-50s uncle has a 90 coquettish heart, but also particularly good 忽悠 - no product he also vote, He did not vote for sales, but he did not sell for a year. Not only did he not blame you, he praised you for his marketing ability. Compared with those investors who are willing to commit to the performance profit growth rate, Xu The teacher is the one who invests in the investment circle only for the sake of asking for money. So he has cast his business plan.

Pro, do not know that fishing should be done to make electricity to sell their nest to make electricity, smart "silly child as long as 50 cents?" - Open the door and then flow to giant gold Amoy. Shang Yang does not need a second South Gate of wood, so far I have not seen Mr. Xu and then invest in the second horse Jia Jia. So you should not teach people Xu to do the second door of the South Gate, but when teaching people marketing Xu Xiaoping).

In this book, Peter Thiel has an extremely important remark that people in Silicon Valley also consider sales to be flicker. (Chun Shu remembered the Asian people represented by Rui Chenggang). In a veteran capitalist country such as the United States, there was also prejudice to sales, marketing, and promotion, which made me excited at the time. Because I think this problem is very serious in China. Let the product speak, or speak for the product, which is a very important proposition entrepreneurs, you have to make the product speak, you have to speak for the product.

Bill Gates and Steve Jobs have a well-known debate, the movie everyone may know that the end of the movie, Bill Gates quarreled with Steve Jobs, Steve Jobs last time to say a word, my product is better than you , Then Bill Gates fiercely said a word, you do not understand sales. Of course, the next 20 years are Microsoft (at the same time, the "poor sales" Joe Lord was the same as the presence of God, iPhone took 90% of the mobile phone industry in 2014 profits from the iMac so far Apple still firm erection And what about Microsoft looks great?) So what I'm trying to say here is that products are better, but sales are just as good.

This is true of almost all of GeForce Capital's investment projects, with almost 99% of companies neglecting marketing, marketing, marketing, PR because it is deeply rooted in our blood, our culture and our beliefs Ninety-eight percent of the fund's project-being entrepreneurs and next door to Pharaoh and Pharaoh next to each other are sure to disagree with them - thousands of years ago they sold their own. But first you had to have a melon.)

So when I see this problem in Silicon Valley, I think we should set off a literacy campaign. Everyone always says flirting with sales, and (everyone is? Represented again) always belittles. In fact, you want to do a good product, you have to let people know, to sell quickly, to grow fast, you must have a strong marketing capability. So every CEO should be one of the greatest marketers and should come to the front and always talk to your target market and target audience.

I just want to clarify that I admit that Ma Jiajia did not have her product in the past year, but I think people who have the ability to sell (the only criterion to judge the sales ability is the sales, the annual sales of millions is the salesman) Make a good product (horse run faster, it must be on the tree? Resounding the screen to the eight-star eight arrows all over the world invincible hand to the sea when the total Hou Hou, is not also able to make a good product more worthy of Invest?), Or you can buy a product to sell (looks like so far in the adult products industry, neither made good products nor mergers, right?).

At that time, at the beginning of our establishment in 2012, a person came and everyone knows who is Lin Degang? Lin Degang is China's largest company that sells Ma Jia products (you have said that Ma Jia Jia did not let you sell me), selling adult products of. At this (synergy capital) (zhang min) zhang zong cast them extremely excited (this investment earned six times a year later). He was looking for us then, I did not vote, he left a book. He now may sell hundreds of millions of people, but we do not know him (marketing is not to let everyone know, but let the target customers know that the product security to deliver fast confidentiality), if their marketing better and stronger words Is it possible to double their sales? Can it be bigger? I think this is a problem, but it is a pity.

Of course, he did a practical matter, the quality of his products is very good (Xu Xiaoping teacher endorsement of the spring of Deqingshuntang product quality is very good, we come buy). I once wanted to make a combination of the two of them, so that both the content, products, promotion and marketing (now Tell me how to know Spring Uncle busy work-intensive and pumping out valuable time eggs Painful to write this non-product response text - I admit it is a pity because with the United States and millet than Chunshuang indeed growth rate should be faster, but you are holding a million-million-sales Ma Jiajia chestnut said to me , Lin Degang you do a few hundred million This marketing ability is too poor, so that when we marketed Ma Jiajia entrepreneurship Mo Xiaodeng, do not those who are inexperienced young pioneers who go to the failed wolf go? Mr. Xu, the second leading entrepreneurial mentor in China, thousands of people are listening to you in this speech. The value orientation of your mentor is related to the fact that many small businesses start to fool the old-age money from father and mother. It will be a loss at the end of the child off, so this must be with you to break the red scarred red.Xu teacher when you initially put together to consider that it is polite, in fact, I am sorry to say that I did not accept your matchmaking Ma Jiajia power ful The real reason is - Chun Shuntang successful gene is "fly", reliable products rely on fly, first of all I do not want to turn the genes of Chun Shui Tang Zhao sell pieces, and I do not think choose a His business only to millions of marketers, to lead the billion-dollar Chun Shuntang marketing is the right choice, unless I am the climax of the brain hypoxia).

Throughout 2012, there was a book on my desk, "The Beauty of Adults" written by Lin Degang. I guess few people know this book (the first edition was printed 8,000 later printed two times a total of 30,000 copies, End of the World when the network serial read 1 million PV, cat 30 million PV. At that time, , Also called carrying a kitchen knife). I went to the office every day to see this book is excited, extremely excited. Because my job is also the beauty of adults, to help entrepreneurs achieve their dreams. Linde Gang desperately want to promote, but also hard at marketing.

I remember the Singles Day in 2013, he thought it was best to do publicity when he made a microblogging let me turn, how to reach orgasm. I did not turn the results, he called to let me turn, I said I only know how to reach the climax in the speech (you are finally here to help me turn Oh, you can not be a good man to do home in front of Lin Degang plus three The word "spring water Church"? Later, you mention I remember adding spring water hall 3 words Oh, Xianxie). This may not sound like a truth, but it is something that our entrepreneurs overlook when they start their own business. Think of the New Oriental year, New Oriental is doing marketing to do the best company, but no one think we are marketing, because of our promotional value. True Ge Fund in the absence of the office, in the absence of any investment, the end of 2011, our first thing to do is to the eight schools in the eastern part of the United States to speak, talk about entrepreneurship, entrepreneurship competition, sponsorship to Harvard's entrepreneurship competition , A person ten thousand US dollars, ten best entrepreneurial competition team, which means that is a marketing tool. I hope every entrepreneur has this marketing ability of Zhang Mengning.

(Marketing is "let the target user know I give you good," rather than "Let the world know me." Who is the most famous single woman in the marriage market? Fengjie one of the first, Xifeng has world-famous well-known man, There is enough to want to marry the heart, but in the marriage market to sell yourself? Xifeng in the marriage market is undoubtedly hype success, but so far it is undoubtedly still the marketing failure.Magijia Why is not adult products industry successful entrepreneurs, Because she let the world know that she is "a girl with a big breasts," not "my good stick is good," the fun owner, so the business is not enough success is normal, you can say it is marketing High ability?

Proposed Xiao-ping teacher - do not shoot "horse" fart, and more tree new bee - from the perspective of adult supplies project investment, Xu Jiajia investment Madagascar is currently not successful - listed no matter short-term medium also can not see the possible Sex, but also not yet Panxian, but personal marketing from Xu and the real fund marketing point of view, your 300,000 investment has already earned over, so you can almost beat the "horse" fart this article turn over , Stop spending on MacGregor this investment, because the guide is really a problem, let more entrepreneurs lose underwear.

I suggest you a lot of tree new bee impetuous entrepreneurial circle tree fresh air. Chu Shijian old people home security far away, the kind of delicious oranges do a good job of products, which is the entrepreneur of the school; 15 years ago, Ma away from the hustle and bustle of Beijing, go to Hangzhou, Jiangsu and Zhejiang close to the place where small and micro enterprises get together Alibaba is close to the customer, which is respected, although Ma later was also a master of artillery but that is later; Liu Qiang East a solid logistics and distribution services, which is the school, although occasionally fry milk tea, but also later. Business, eight jar 8 cover children, then conservative; 8 jar 6 cover children, that marketing; 8 jar 3 cover children, that adventure; 8 jar does not cover children, it is not called Marketing, then 忽悠 - in good faith-based business people should not flicker, nor should others 忽悠 忽悠. )

Add some:

1, how do I see Ma Jiajia - this question has been asked numerous reporters, my answer is Ma Jiajia clever than the vast majority of people. Where is the smart? - Sex, entertainment is the eternal stroke layout recipe, so so many artists have since the gun rumored. Ma Jiajia and all entertainment figures are still the same with the help of this symbol to beat the layout, but very clever with sex "supplies" the intermediary medium, but useless flesh.

Use of sex symbols, but away from the scandal, but stroke to the layout. Compared to those entertainment stars, Ma Jiajia smart really thrown a few people a lot of people. When you really want to create a good thing Ma Jiajia industry, it is really drunk. As an entrepreneur and marketer of the adult products industry, Ma Jiajia is far from successful. As a marketing person who treats his own individual as the target, Ma Jiajia succeeded and placed 36 miles on the east. Therefore, I very much agree with the pony's marketing capabilities, I do not agree with the teacher Xu pony vertical for the adult goods business marketing typical.

2, this article about things, unrelated, on the right and wrong only.