Lin hands: Personal webmaster should also play network PR

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A few days ago, the hands of network PR (www.msomedia.net) in charge of Lin's blog author, suggested "now how to use the network public relations", and from large enterprises, small and medium-sized enterprises and small team three angles of detailed description. Here is the full blog:

Network PR For some companies, may still be fresh stuff. Just like the internet for them ten years ago. The internet has changed people's lives, and network PR can also change the way companies survive. I don't want to pretend to be an expert. How the enterprise or brand how to pay attention to the network PR, on the network PR should be how attitude-those are the void, we play a little practical, the small scope of the operation of the enterprise should be how to use the network PR.

Admittedly, consumers are getting picky, and most consumers want more cost-effective products or services. They want more information, because with the Internet, making it possible, they can know a lot about the product or service through the Internet, and even other consumers to the product or service evaluation. The internet has made the world less and less. So those who think that network promotion is only to build a website, network PR is issued to delete the post of the enterprise or brand, you may have been abandoned by the times.

So how do companies or brands use online PR?

Yesterday and a customer (his company in the same industry in the first three) chat, he half joking half seriously said to me: you see if you can make your company Xiao Wang or small easily to our company. Customer is really good, dig people before give me a needle. In fact, in the industry (including the traditional public relations industry), from party B to the first party of things really is very common. We do not talk about the matter itself, if I stand on the side of party A, I will feel that this is a good practice. The strength of the company or brand should be set up a special position or team or even the department responsible for the network PR this piece. And now the real number of online PR practitioners, in fact, not very much. So digging people from party B is a good way. Advantages aside for a moment. With someone, you can build your own network PR team, and then you don't have to outsource. Even if you do not want to form, later in the cooperation with party B, will also spend a lot of unnecessary money.

But in reality there are more small and medium-sized enterprises, do not have such strength. He can only outsource some of the work to online PR firms and let them do it. But perhaps these business managers do not understand the implementation reports provided by the network PR company, nor can they control the effect. Or they are doing online PR activities just to follow suit. Such enterprises, preferably 1-2 employees can understand the network PR process, market prices and so on. And should let the network public Relations company develop the detailed effect appraisal system. Of course, the network PR activities of the effectiveness of the evaluation system is now more on the main line indicators, ex-post investigation supplemented. This requires the enterprise responsible for this aspect of the staff of public relations activities planning has a better grasp and foresight ability. If there is no such talent, I am sorry, please communicate with HR.

There are a lot of small micro-enterprises, entrepreneurial teams and personal webmaster, they do not even have the strength to outsource. What to do? Own network public relations activity! Take out a "lose" courage, with the smallest cost, do oneself think the biggest effect. No planning skills? No media resources? No executive team? Then try it on a small scale. Maybe your plan only succeeded once in 10 times 20 or even 100 times, OK, go ahead. Maybe you can only do it on a small scale, OK. It may be simple to say, but it's really hard to do. What to do? Learn and learn! Small team or personal webmaster, should be a versatile. Gain experience, gain connections, and gain eyeballs in failures and successes. You will find that you will be more and more understanding of network PR, more and more will use network PR.

This is a national network of public relations era. The internet can change the nature of business, and online PR can change the nature of propaganda.

Source: http://blog.sina.com.cn/s/blog_651e58f00100ir6j.html