Lin Kunyang: local site Promotion proposal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

XXXX Network Promotion plan will be the first promotion of the website of the year is divided into 4 stages: the site construction phase, site publishing phase, site growth stage, the stability of the site stage. The development of the promotion plan mainly includes the following elements:

The stage goal of website promotion

1, the site construction stage: The main station program officially online, relying on the form of a single forum to gather a popular main station on the line ready. This phase is expected to achieve an average daily independent access to 2000 people, registered users 10000~20000 people.

2, the website release stage: The main station procedure official on-line after the first quarter achieves the average daily independent access user 5000 people, registers the user 20000~30000 person.

3, the site growth stage: The main station program officially online two quarter after the average daily independent access to 10000 users, registered users 30000~40000 people.

4, site stability phase: The main station program officially online three quarter after the average daily independent access to 20000 users, registered users 100000 people.

Web site promotion methods adopted at different stages of website publishing operation

1, the website promotion goal: Plans in the website Release 1 years later (December 31, 2008) achieves the daily independent visit user 20000 people, registers the user 200000 people;

2, the site construction stage: That is, from the site before the official launch of the promotion of preparation, in the site construction process from the site structure, content, such as Google, Baidu and other search engine optimization design. At present, has basically achieved the desired target, Baidu and other search engines have been included in the forum.

3, the website release stage: When the website website official on-line, for the proliferation website visit quantity, needs in the bus advertisement, the Internet Café Strong set homepage, the Internet Café Desktop, distributes the DM single and so on various kinds of promotion propaganda means.

4, the site growth stage: When the site has a certain amount of traffic, in order to continue to maintain the growth of website traffic and brand promotion, in the relevant industry advertising, in a number of related professional electronic publications advertising, and some partners to exchange resources;

5, the website stable period promotion: combined with the new site column, irregular send DM single, change the Internet Café home page, desktop content, participate in the industry rankings and other activities to obtain news value, in the condition of mature, the construction of a neutral and enterprise core products related to the industry information Web site to assist the promotion. The State station

Third, the website promotion strategy control and the effect appraisal

1, the establishment of Web site promotion program to help in the site promotion work targeted, and have steps to work purposefully to avoid important omissions.

2, website promotion is in the website before the official release has begun, especially for search engine optimization work, in the site design phase should take into account the need to promote, and do the necessary optimization design.

3, in the different stages of website promotion need to adopt different methods, that is to say, the site promotion method has the characteristics of the stage. Some promotional methods may be long-term effective, some only for a certain stage, or temporary use, a variety of Web site promotion methods are used together.

4, website promotion is one of the content of network marketing, not all of network marketing, website promotion is not isolated, need to be combined with other network marketing activities.

5, the site into a stable period, the promotion should not stop, but because of further increase in access to a greater degree of difficulty, it is necessary to adopt some beyond the conventional promotional strategies, such as the construction of an industry information-type web site plans.

6, the website promotion cannot blindly carry on, needs to carry on the effect tracking and the control. In the Web site to promote the evaluation method, the most important indicator of the number of visits to the site, the amount of traffic changes basically reflects the effectiveness of the site to promote, so the main site to promote the effectiveness of the measures to track, regular web site traffic statistics analysis, improve or eliminate ineffective means of promotion, Increase the investment proportion in the promotion strategy with obvious effect.

Four, the site operation of the different stages of the adoption of Web site promotion methods to illustrate

The initial release of the site more need straightforward will introduce users to the promotion of the site, such as: Internet cafes computer strong set IE home, Internet cafes computer desktop, with the mall online activities under the line DM single distribution, classification information of the industry DM single distribution and so on. The user is guided into the site is to deepen the user impression of the brand-like ads.

1. Internet Café Advertising

Form: Internet café computer strong set IE home, internet Café computer desktop to the website publicity pictures.

Means: can be specialized in the classification of information to increase the classification of Internet cafes, to enrich the content of the site, and secondly can be based on this as the basis of cooperation with internet cafes.

2, Mall promotional ads

Form: In major professional stores, busy streets to distribute DM single.

means: According to the mall in different products at different times and merchants to achieve promotional activities, can enrich the content of the site, and secondly can be appropriate to increase income.

3. Classified Information Publicity

form: Prepare DM list for each industry and distribute it.

Means: Guide it to register and publish relevant information with free release information. May make the false image suitably, for example, sends the person to call the telephone consultation information Publisher.

PS: This is a project I am working on, it is inconvenient to disclose the real domain name. Welcome like-minded friends to exchange QQ20236728