Lin Lixiang: Enterprise Network Marketing focus on shaping the brand to keep pace with the Times

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Recently, the Lin Lixiang Network marketing team received a surge in customer orders. Have not been able to write a good blog to share experience. A lot of business owners find us to do online marketing, always want to rank to do the front, and then take orders. This I also can understand, the enterprise only sells the product to be able to make the money. Because now many enterprises in the search engine rankings, even if the rankings up, traffic has, the amount of sales is limited. Many business owners asked me why the ranking in front, the turnover rate has been on not to go!

Answer the question and tell a little story first. The last time a friend company lost a bunch of lists to my team, on the grounds that they couldn't do it. When the list is lost to us, I will arrange the manual analysis website.

The following are the general questions:

1. The server is unstable, slow to open (basically is the company covet cheap hundreds of fast money to build the website)

2. Keyword selection is not (not very good to seize the target customer's search habits)

3. The site itself does not do in-Station optimization (site user experience is poor, product description simple to only a few words, pictures of different sizes, etc.)

4. Outside the chain construction of the poor (basically did not do what outside the chain construction)

In the process of communication with friends, we found that their salesman is really very able to fool customers, many are to allow customers to do some of the word flow is not. Because a lot of business customers do not understand this piece, so it is easy to be fooled. Unfortunately, their SEO engineers, simply for friendship links, do outside the chain, nothing else to do. The result is a lot of list withdrawal orders. The boss couldn't sit down and lost too much, so he managed to outsource the list to us. At the time I wondered why they could not operate as easily as we could. Later learned that their SEO engineer is to enroll in a so-called SEO training course, and then came to work. Not a bit of combat experience, not to communicate with customers to develop a plan. No wonder customers complain.

This is to say why many enterprises of the keyword rankings up, the turnover rate is still not high. Mainly two aspects, on the one hand because the choice of key words have problems, traffic is not accurate, like the above my friend company's kind of salesman cheat customers to do some words. On the other hand, I want to talk about the topic today, when your ranking up but the choice of customers have a lot of home, customers do not necessarily want to buy your products, this is the conversion rate problem. Just like a salesman at a sales office called me and asked me to invest in a store in a place. I said a lot of real estate companies have called me. Why should I go to the place you said? You give me a reason, if the reason is sufficient, I can not refute, I will go to buy tomorrow. The salesman said a bunch, but there was no good reason to convince me. Because a lot of real estate companies have the same marketing tools. Just phone marketing, but not to understand the real needs of customers, did not classify customers, blindly to find a needle in a haystack. This is not to say that telephone marketing has no effect, but this kind of marketing way efficiency is too low, more is to let the customer disgust.

Now there are too many enterprises to do online promotion, no matter what way to promote. There is only one purpose, that is to sell the product. Then a lot of SEO is simply to help customers do rankings, did not consider the customer's competitors multiplied. More competitors, the rankings become a game. Cannot continue to help businesses get orders. A lot of corporate bosses find us complaining when I hear their words. I smiled for a long time, I guess a lot of bosses want to slap me two, haha! I gave them a careful analysis of some of these reasons, they suddenly realized. Because the Internet is unlimited, your competitor sees you rank and he does it. When the opponents are getting more and more. Potential consumers have more room to choose from, leading to price wars, slow or even falling orders.

I give them the suggestion, the enterprise's network marketing promotion should gradually keep up with or anticipate the network situation change in advance, cannot stop before. Do network marketing do not want to spend money, the cost of network marketing than you go to the flat media advertising cost is much lower. Spend tens of thousands of with less than tens of thousands of, that difference is very big! Enterprises not only to do rankings, but also to create corporate image, shape product brand. Brand awareness of the product is the consumer assured products. This is why a lot of big companies desperately to put ads and soft wen bombing reasons. When your product brand has a certain degree of visibility, you will worry about product sales? At that time, the worry is how to improve the service problem. Some industries are now gradually into the SEO network promotion Stage competition is not very large, and some industries have entered a fierce competition stage, enterprises must begin to transition to the integration of marketing era, or behind your opponents. If your business is still in the rankings, ask for the stage of the order. Then you're getting farther away from your competitors. Because your competitor has begun to integrate marketing, and start to shape the corporate image, to create product brands.

Many enterprises can produce products, but the real brand awareness of the product is only a few. Often many people will find that many brand products do not have their own factories are all looking for the factory foundry. Also is a factory production of things, the same quality. But the branded products can sell very high prices, and sales are good. And the manufacturer's products are sold by people as a stall. The key is that the fish must believe in the power of the brand. There is a living example, I believe that in the past, we do not know HTC (mobile phone brand) bar! But his factory gave a lot of big mobile phone brands to do work. When he himself noticed the importance of the brand, launched the HTC brand after the cost-effective products, allowing his customer base to soar rapidly.

Enterprise Network Marketing should pay attention to the creation of brand more with the times! Welcome more business owners to communicate with us, Lin Lixiang Network Marketing team is willing to share with you network marketing, for your business network marketing escort.

This article originates from Lin Lixiang's Network Marketing blog, reprint retains the original address: http://www.linlixiang.com/post/81.html