Lin Si International Business SEO Technical Director

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May 25 to 115.html ">26 Day, the global Search Engine Strategy conference held in Xiamen, the General Assembly to search engine marketing and search engine optimization into the theme, and extended to search-related areas, including business-to-business search, mobile search, video search and other emerging areas.

Image: Lin Si International Business SEO Technical Director of the Len Lei (photo)

The following is the full text of the speech:

Hello everyone, I am from Taiwan International Lin Think I, this is my first time to Xiamen, this side of the people really very enthusiastic.

Who is your target group, 25-35-Year-old woman, used to use what word search, plus the site owner to say, the characteristics of their own, we can produce some simple keywords. At this time there are some keywords, we can use various ways, here there are about 12 SOPs, there are a variety of tools. The key is to select tools, we have done various forms of analysis. How do you combine keywords? High flow of keywords, high flow low conversion rate of keywords, must be very clear about the keyword and what it means behind it. Well, now that we have assembled, we will know what words we have, we must understand the difficulty of these words on which side, you want to travel, must understand the top 10 Baidu and the top 20. The second is that you go to distribute your keywords, home set how many, that page pendulum how much. In general, our secondary keywords, such as saying that I want to travel around the island today, the roundabout is a key word, generally will attack from the secondary keyword, and then drive the main keywords. After you have finished the key word, it is 10 mistakes that must not be made. We often have heard of Flash website, Java Pull-down Use is not very good. Buy a house, sell a house, rent a house, this is the website design will find the mistake, another point, a new noun. After the new term comes out, please see if anyone is using such a word, or it will be wasted in vain.

Next, 10 things that must be done, the information architecture should be unblocked. Let's say your level is reduced and flattened. This is called the internal connection is not enough. Do flat smooth. 2nd we talk about title tag, independent of a label, we also want to draw users, tags must be placed in your keywords, but you do not know how to write good, write a good label is absolutely influential, must have a close tag. You have to think that your content is relevant to your keywords, and the 2nd is to make consumers feel interesting and willing to continue using your site. This is the 10 things that must be noticed. (slide) I think of a way, a good way, I see someone in use, I come to share with you this practice. All right, can you see it clearly? (slide) He made a bottom chart first, then put the text up, I told a practical case, if a sale of jeans website, after all, your site is for people to see, so I am still very much of the visual part of the request, so I have been very hard to try to resolve this conflict and issues.

We look back, see, next to talk about Web2.0, the first is the use of imitation labels. You want to put your content as much as possible under a information price. Even if you want to be highly valued, you can put it on the first page in this way. I now say why is imitation, this is the webmaster set. He used the popular keywords, using this way, they combine the current design, people will think that the site is quite tasty, I think is very good technology. Looking at the Ajax technology, he can shorten the length of the page, but will search for your wrong URL or search your content. So we have to take care of a little bit, what you want to give the seeker to see is not to use Ajax. So look at a case of our client, his Ajax words, there are mistakes, there are good places. Well, we look at the green place, he's not just plain text design, green this piece is the first layer, so the concatenation between each page and each page is complete, this is a good design. I can also leave an AJAX here in purple. Let's take a look at the bottom of this, this is his site very important information, he used the error here Ajax, so that our search engine can not find. Let's look at the second part, which is a part of the question, and this is a good example of how easy it is for users to do this. OK, let's take a look at this site on the right. This site is called blog observation, it sent this post, let it in a few months time to get more than 20 links. What is the most popular agent in Taiwan recently? I think you can do a post, so you can go to a lot of links in a short time. The last one is the use of bookmarks, we often in some blog sites can be seen, their articles at the bottom will have the role of bookmarking. As long as you write a good article, a user will be added to your bookmarks, invisible will also have an external link if to your site.

Search engine love plus creative design equals SEFD2.0.