Lin Songtao: Commercialization will be one of the key goals of application treasure in the 2015

Recently, the major application stores are busy doing the 2014 application rankings, Tencent's "Application of the Star app Night", Tencent Application Treasure Director Lin Songtao accepted the Penguin ecological interview.

Lin Songtao said commercialization will be one of the key goals of the application treasure in 2015, and the application of the treasure to Tencent's revenue contribution will be reflected in the 2015 earnings.

At the same time, Lin Songtao said, in the face of mobile phone manufacturers more and more inclined to build their own application stores, the application of Bao is with some mobile phone manufacturers to explore cooperation.

1. The target of 2015 years of application treasure.

When talking about the target of the 2015-year application treasure, Lin Songtao said that the application treasure is different from other application stores, it is based on Tencent open platform system, and is the leader of mobile open platform. Therefore, the application of Bao for developers, not only upload applications and application of the place, but also want to create a mobile end of the ecology.

Lin Songtao said that the use of treasure in the past to solve the online problem, including provisioning, relationship chain and even storage, in 2015, the application of PO hope to solve the line to help the entrepreneurial team to solve the offline, or even office space, tax issues, the application of Bao hope to build a complete platform, will venture base and application Bao combined.

2. Commercialization is the application of the treasure in the 2015 in a direction

In Tencent's latest Q3 earnings analyst meeting, Tencent President Lau has said that the application of Bao has not yet demonstrated the ability to commercialize.

Regarding the commercialization of the application of Bao, Lin Songtao said that commercialization will be the application of Bao's future important direction, there is also a significant increase in income.

As for the micro-letter ads for the application of the linkage, Lin Songtao said that the number of downloads in the drive is not much, in the commercialization is an important part.

3. How to solve the use of mobile phone manufacturers to build their own application store play.

At present, many mobile phone manufacturers are building their own application stores, in order to obtain more revenue from the hardware revenue, which is also a Third-party application store for the application of the treasure there is a certain competition.

In this regard, Lin Songtao said that the application of Bao has been in cooperation with some of the leading hardware manufacturers, but it is not convenient to disclose the specific manufacturers, Tencent believes that third-party application stores and mobile phone manufacturers of the application store is not a purely competitive relationship, there is a certain value sharing.

Tags: mobile gaming industry Application Treasure