Lin: The core force in the Internet marketing of soft paper marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Wang Kejiang

Introduction: Departure SEO, formerly known as Wang Kejiang, 2003 began to engage in the internet industry, experienced 3721, Yahoo bid, the network real name, such as the promotion of the era, 2004 engaged in a year of web design work, 2005-2008 engaged in entity running single business, 2008 years after the start of contact with the SEO industry, So far engaged in SEO work, the main station in the direction of editing, in 2010 began to publish their own articles in some news sources.

Lonely Xiao Dream: everyone good, very welcome to listen to the host by Lin Xi Pavilion, the 40th Lin Xi Pavilion daily One visit to the comprehensive interview program, tonight we are very honored to invite the CEO of the current departure network, Mr. Wang Kejiang visit Lin Xi Pavilion.

Lonely Xiao Dream: We first ask Mr. Wang to introduce himself.

Wang Kejiang: Oh, introduction, just Xiao Dream also introduced me for me ah, first of all, thank Lin have such a platform to communicate with you, and secondly, to thank the Fat Man's strings, let me know the lonely Xiao Dream, came to Lin, finally thanks to all the friends today, or introduce yourself, the real name: Wang Kejiang , the beginning of 03 into the Internet industry, but also through a lot of failure, at present, also so-so.

Lonely Xiao Dream: Can you talk about the current Internet circle of some of the views, you feel that the most lack of network is those things?

Wang Kejiang: The current state of our internet, technology is certainly not missing, the face of the search engine reform, the development of the Internet, after the internet on the quality of the article will certainly have a strict requirements. Last year in the news editor this piece, has introduced a related law, the news editor this piece, the control has the strict request. So now for our vast number of webmaster to do, editing is the most important. Edit can be divided into the station editor and outside the station editor, outside the station editor, is tonight I said the theme--Soft wen! The core content, we also know, search engine more and more humane, whether it is to us, or to the reader, the quality of the article requirements, and even the page of the overall layout of the article, have a very high demand. If you write a good article, with pictures, multimedia, I believe that the ultimate victory is you.

Lonely Xiao Dream: Oh, tonight our theme is Soft Wen marketing, for marketing, Mr. Wang how do you understand? What do you think will be the future of network marketing development?

Wang Kejiang: One is product marketing, one is brand marketing, to the end is Word-of-mouth marketing. Network Marketing The ultimate goal is to form a brand, brand advice will slowly turn into a word of mouth camp. Word-of-mouth Marketing Example: Clothing, Adidas. The final end of network marketing is to establish their own brand, and then do a good job brand services. The Internet is a technical service industry, so say, for this piece, the brand is very important, but whether it is brand or Word-of-mouth, if you want to network marketing to achieve the end of marketing is the end of the article.

Lonely Xiao Dream: Soft Wen, in fact, everyone listens every day, but what is called soft wen? How can we tell if an article is soft?

Wang Kejiang: Since talking about the soft wen, then we analyze from the word, is two words, one is soft, one is the text; we are expanding a little, soft, is the soft propaganda, the article, is the paper, through the soft to achieve the effect of publicity. Soft Wen This piece should have a standard, this article must first be able to let search engine like, from the article Point of view, is original and false original; From the user, the article is the user needs, this is the so-called soft text. The effect of the implementation of soft text is to make the user feel no publicity.

Lonely Xiao Dream: For Soft wen, if the words can be divided into which categories, such as our common event soft, Spider soft wen, there are other relatively unique?

Wang Kejiang: There are, emotional soft wen, the event of the soft Wen, there is a brand, celebrity of the soft, and finally on the news of the soft text. Other soft wen it will have a core, is all need to use the article, no matter in what form, narrative or lyrical, or talk about, or description, the ultimate goal is to achieve soft marketing.

Lonely Xiao Dream: Do you think the article editor and the network of soft writers What is the difference?

Wang Kejiang: Article editor, I personally positioned as the station editor, station, different sites will have a different nature, for example, products, there will be product-oriented editing, around the product as the center, if a technical editor, is certainly a technical type article. Writer, he must be an outside editor, he will stand in the third party angle, standing in the second person's point of view to write. To get more people to see this article, you need to solve the problem of interesting articles, a higher level of soft writers should be event marketing.

Lonely Xiao Dream: For Soft wen, is generally the editor of things, now many editors can not reach the realm of writing soft, where do you think the problem?

Wang Kejiang: I have just highlighted this issue, the station editor, he needs to write around the nature of the site, for example, to do products, first of all, need to have a deep understanding of the product, if you want to achieve marketing results, first of all need to understand the principle of Baidu participle, if you understand the principle of Baidu participle, then your article must be different from others , that is, we say, false original, take the product, Adidas and 361 degrees, many people are doing Taobao, if you want to stand in the article and other people are different, you must be familiar with the principle of Chinese participle Baidu.

Wang Kejiang: 2nd, when you know Baidu Chinese word segmentation principle, personally think also need to understand the principle of grasping Baidu, only in this way, you can avoid the repetition of the article and let your article friendly included. To an outside writer, he should master a principle the first is the user psychology, the second is how to realize the transformation of the network article, maybe you have ink in your head, but write out the article users may not like; If your words are too long, most users do not have time to read your article, only the article clear and bright, Let the reader have a targeted view of your article, which will achieve good results. Not only do you save time for your users, you gain benefits.

Lonely Xiao Dream: Our theme is soft Wen marketing, why do you think Soft wen is the core strength of the whole marketing? Can soft Wen really play such a big force?

Wang Kejiang: Not only is the host, including myself, I have always believed that this, soft wen not only can solve the network article repetitive problem, but also can seize the user's heart, when you solve the search engine included, but also grasped the reader heart, your website rankings do not need to worry. Like business, quality is the core, then the core of search engine marketing is the article.

Lonely Xiao Dream: Soft Wen you think the trial in those several industries, or every industry is applicable?

Wang Kejiang: Well, yes, every industry is used. You can also see that in the public screen of these brothers, training for two months, from they do not know how to write articles, to the back of everyone can write soft wen, although the nature of the article is different, but the article can be the same point of entry, the expansion of the same way. As long as you do this, your site will have traffic, there will be a ranking, people will be angry, if the site you want to do a good job ranking, it is necessary to consider the quality of the article, to ensure that the site's traffic and dwell time.

Lonely Xiao Dream: After the completion of the soft, we still need to perform a number of other auxiliary? After the completion of what we need to do to the soft text marketing to play the greatest role?

Wang Kejiang: The role of soft wen marketing is to be tested by time, promote the soft Wen only suitable event marketing, such as news, we all know to enter the Baidu News source of the article, the weight is very high, but this weight will gradually decrease with the spread of time, if you want to write an article has a long-term resident time, A long-term flow of the source of the article, the first you need to consider grasping the crowd, seize what the crowd; second, expand the secondary group, third, late influence.

Lonely Xiao Dream: Please Mr. Wang or give all the novice editor friend some advice, in the future how we will develop to write better articles ...

Wang Kejiang: I personally suggest that the station outside the soft text marketing, should be cautious. If it's a purely technical article, you can communicate with everyone through the article. But for social articles, event type article; Soft wen, must catch the bright spot, 1th, is you can seize what kind of crowd, 2nd, is later influence, the later influence positive, negative influence; Good image setting is very difficult, but negative, just like flood.

Lonely Xiao Dream: OK, the first link is coming to an end, here please Mr. Wang use his experience and skills to the interview for a summary.

Wang Kejiang: OK, if you want to make a good soft editor, learn two skills, the first is the article light processing, the second, the article deep-processing, but whether the article is light processing or deep-processing, if you want to build in the direction of your products, to grasp the root causes, according to the root cause to expand; Is the later social influence in the soft marketing.

Lonely Xiao Dream: Oh, OK, so the interview is over tonight. Finally, lonely Xiao Dream invited Mr. Wang Kejiang into (Lin Xi Court Day first Pavilion) This group is only Lin interview senior webmaster to join, this group of intermittent will be part of the industry to share, as well as daily experience, and will invite some SEO senior advisor into!

Wang Kejiang: OK, thank you!

This interview record originates from Lin, reprint please indicate the source!