Lin Yu CEO: Mobile Internet profit trend is very optimistic

As the country's first listed mobile internet business boss, Lin Yu talk about Mobile http://www.aliyun.com/zixun/aggregation/6298.html "> Internet development."

"The PC Internet also experienced a process from bubble to boom." "For a long time ago Baidu CEO Robin Li thrown out of the mobile Internet is difficult to profit" "Wine Driving Theory", Lin Yu and its isolation PK, he believes that, despite the current mobile internet is still difficult to profit, but the overall trend is optimistic.

Lin Yu that the mobile Internet profit model in fact, like the traditional PC Internet, nothing but two categories: value-added services and advertising fees. For Li's mobile screen is too small to limit the value of advertising, Lin Yu agreed, "because people have become accustomed to the vision of the PC." ”

But mobile internet improves interactivity, "traditional paper media and user interaction is not good enough, but we invest in a technology, can use mobile phone to identify newspaper ads, let users know more information." Lin Yu For example, for example, newspapers have car ads, with a mobile phone to take a shot, you can get around the 4S shop, promotional discounts, test drive activities and other information. "We have worked with a number of newspapers, the previous one-month 100,000, can now cast 500,000, because previously cast an ad, there are 100 phone feedback, there are 1000 phone calls, mobile phone interaction results in the promotion of advertising is 10 times times, or even better than the interactive effect of the Internet." ”

Lin Yu explained that the mobile phone interaction is one by one corresponding, while the PC may be shared. Mobile phone users more accurate, more interactive, because the location of individuals, interests, models are reflected more and more gold-content user information.

Dialogue Lin Yu

NetQin will invest in Chengdu in the year

Huaxi Metropolitan Newspaper Reporter: June 26, Chengdu High-tech zone announced, will take out 1 billion yuan to support the development of Chengdu Mobile Internet, five years after the industrial scale over 200 billion, the Network Qin in Chengdu, there is no corresponding development plan?

Lin Yu: We are communicating with the government, considering the future establishment of a new research and development Center in Chengdu, some products and services to Chengdu, Chengdu has a very good university, life is very Bahan, we are very optimistic about the development of mobile Internet in Chengdu.

Huaxi City newspaper Reporter: NetQin will invest or buy some Chengdu mobile phone security company?

Lin Yu: I think we'll do it. After the IPO, we have a series of investment in the world, of course, not fully focused on the security services, Chengdu, this year, there will be some progress.