Lindong: From the beef King to the upstart of the Internet

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By the Internet and advertising media widely concerned about the new enterprise "a Total Network" (www.randv.com) is a very creative "ice-breaking" ceremony in Hangzhou, the Millennium Ancient Canal, a "common village" in the classical garden kicked off.

In the ceremony, 4 of the founders of the net and soft silver, Ding FAI two major international investment institutions, the head of the show, with a hammer of ice-covered with a network of logo and the Web site to hit "broken", meaning a total network of official "ice-breaking voyage."

"A common network" of the creation, development, to today's smooth operation, condensed Mr. Lindong's painstaking efforts, flashing Mr. Lindong management wisdom, embodies the new era of Zhejiang businessman's innovative spirit and unique thinking mode.

Mr. Lindong is chairman of Hangzhou Green Sheng Group. It can be said that the creation of a "common network", he from the beef dry King became the protagonist of the internet upstart a "leap."

Chinese Beef Jerky King

Lindong has an industry personage to give his nickname "Chinese Beef Jerky King", the reason why this is called because Lindong led the Green Sheng Group is China's largest producer of beef jerky, the existing staff of more than 1000, daily processing 50 tons of beef, sales network covering 17 provinces, more than 80 prefecture-level cities, Sales have soared rapidly since 2000, doubling the annual rate.

Mr. Lindong founded in 1993, Hangzhou Green Sheng Food Co., Ltd., 1997 to study in Australia, after returning to enter the agricultural products deep-processing industry, to create a "green Sheng" brand, 2004 set up Green Sheng Group. In the course of many years ' business operation, we can always find a unique management thinking in Mr. Lindong's body, which embodies the innovative spirit of Zhejiang merchants.

Traditional blend of modern internet food pioneer

December 12, 2005, Hangzhou Green Sheng Group and do online game of Hangzhou days Chang Science and technology into strategic alliances, their products "directly embedded" each other's products, interactive marketing.

Green Sheng's new product "QQ Energy Date" is directly designed into the days of the full 3D National Network Game "Datang", and the game is the most magical "almighty tonic", game characters eat QQ energy dates can not only supplement physical strength, but also to supplement the spirit, and complementary effect than other food.

At the same time in the national market sales of up to more than 60 million packets of "QQ Energy Date", its packaging also prominently printed on the "Datang Wind" game character image.

In this way, the Green Sheng Group and the days of the company in the field of competition for each other in a strong promotion of their own resources as a kind of media, for each other to do the advertising, achieved a huge market effect. This year, "QQ Energy date" Sales is a year before the same period of a new product 9 times times, "Datang Cloud" game users also to geometric speed has been developed.

"Beef Jerky + Net swims" promotes r&v theory model

Green Sheng and Tian Chang network cooperation is China's first three-dimensional virtual world and real product depth embedded cooperation cases of success, has aroused great concern in academia.

A case study report entitled "Green Sheng-Tian Chang r&v non-competitive strategic alliance", launched by 208 doctoral students and postgraduates from Zhejiang University, was officially announced to all sectors of the community, and the "beef Jerky + Online Games" pattern created by Green Sheng and Tian Chang is a "R (reality Reality) V" ( Virtuality virtual) Non-competitive strategic alliance and for the first time, this is a new business model for effective integration of real media resources and virtual media resources. ”

With the success of the reality and virtual integration model, this case becomes the MBA of many universities such as Zhejiang University and Zhejiang Polytechnical University. Mr. Lindong of Green Sheng and Mr. Guo Yu of Tian Chang therefore became Zhejiang's annual economic figures, the innovative model also won the 2006 Zhejiang Merchants Congress of the highest award "Zhejiang Business Innovation Award."

In terms of international influence, Lindong and Guo Yu were invited by the prestigious European School of Management to address this "innovation from China", and they became the first Chinese entrepreneur to board the podium of this prestigious management institution.

However, as Green Sheng Group Chairman Lindong at this time has had an urgent idea, that is how to better open up business. In this way, the establishment of a "common network" has become the original intention of "thinking innovation".

Soft Banding unite to build Alibaba of the media industry

To Lindong as chairman of the "Common network", relying on the Non-competitive strategic Alliance, after a year of operation, but also successfully attracted the soft silver, ding-hui, the two major international venture capital, in order to create a common network to become the media industry Alibaba laid a good capital base.

On the day of the ice-breaking ceremony, the representatives of SoftBank and Ding-Hui expressed their common aspiration to the "sharing net" injection:

The domestic advertising and media industry is in a high-speed development stage, with the domestic economy more and more developed, this piece of cake will be more and more big, the market will be more extensive.

The model of non-competitive strategic alliance is not only the top in the country, but also the leading in the world, the potential media resources are huge.

The founder of the network has a legendary life experience, have a successful operation of the background of the enterprise, they are now leading the enterprises are in rapid and good development, to their core operating team will be the common network to achieve success.

"Drift bottle" Marketing Blog circle "Wish"

The net has opened the first page of Mr. Lindong's "surfing", while Mr. Lin's innovative thinking continues. This time, he has a unique business philosophy locked in the "blog."

First of all, from the "Enterprise Bo Network" hundreds of thousands of of blogs selected 1000 of the true professional bloggers wish. These professional blog to their social, career, life, the future and other colorful wishes published in the Enterprise Bo Online, for the Netizen to stand for election.

And then through the Green Sheng Group Packaging designers carefully designed the rafting bottle and wish card, will be printed with a variety of wishes card sealed into the Green Sheng product packaging drifting bottle, with the help of Green Sheng group across the country's sales network, a "wish" drift to all parts of the country's supermarkets, shops, commissary.

Consumers as long as the purchase of Green Sheng products equipped with drifting bottles, opened, landing on the float bottle on the site provided by the fate of the password to participate in the blog related activities.

By then, a small Green Shing blog wish card, Jiangnan wit, white-collar beauty, business elite and other professional blog and you meet, share each other's wish to conduct online exchange activities.

Mr. Lindong also set up a special prize for this event, which is to complete a 2007 wish for the destined person.

So, the material products and wishes both sent to the hearts of consumers, to consumers to consume the warmth of emotional interaction.

From beef jerky King to Zhejiang merchants Network upstart

Many businessmen in Zhejiang, after the development and expansion of enterprises, will choose diversification, Mr Lindong nature is no exception. How to carry on the horizontal development of own enterprise, with innovation to win, Mr. Lindong thought for several years.

Green Sheng Group and Days Chang network of large-scale games, Enterprise Bo Network blog Perfect combination, as well as Hangzhou this is considered the Internet "Huashan" of the land, let Mr. Lindong the enterprise's pioneering eyes locked the internet.

From the traditional beef jerky processing to the Internet to fight surfing. No matter in the staff structure, the personnel management, the organization construction, the enterprise management and so on has the huge difference. The successful start of the common net, venture capital to join all let Lindong eat a reassuring, see the Enterprise development prospects.

The spirit of innovation is the most dynamic source of the spirit of Zhejiang merchants, as the new Zhejiang merchants, Mr. Lindong, will continue to carry forward this spirit. Perhaps in the near future, from Mr. Lindong's hand, like springing up a "common network", the next round of "West Lake on the sword" in the wonderful dancers.

(Yu Yunquan)

RELATED LINKS What is a common network

Co-Integration Network is the global media resources sharing platform for the short name, a total network of resources to replace the core of the R&v economic theory, the creation of a global media resources as the mission of the R&V business model, the establishment of a unique non-competitive strategic alliance, is China's first to achieve advertising communication, E-commerce website for advertising exchange and advertising transaction is also a network media organization dedicated to discovering resources, integrating resources and managing resources.

The growth of a common network, and the Green Sheng Group is closely related, inseparable. December 2005, the green-sheng beef jerky and Datang wind and the wind formed a non-competitive strategic alliance, the respective products embedded each other, the first r&v case was born. April 2006, R&v theory to create innovative business model, Hangzhou Andvey Network Media Co., Ltd. was established, Xuhanjie, Lindong, Guo Yu, Zhouxiao 4 founders Hand in hands, a total of the birth of the network. December 2006, the net received two major international venture capital soft silver, ding-hui favored, the introduction of tens dollar of the huge venture capital. June 6 This year, a common network officially opened operation.

What is the Enterprise Bo Net

"Enterprise Bo Network" (Bokee.net) is aimed at through the "blog" the latest development of the Internet results for the vast number of enterprises, professionals from all walks of life build an autonomous, open, fair and open network of businesses and careers so that each participant can discover and exploit opportunities and develop Is the world's leading enterprise and professional blog technology and service providers.

The

Enterprise blog and professional blog not only make up for the defect of the business application in the traditional e-commerce mode, but also greatly expand the application scope of "blog". They are different from the usual "blog" It is not simply in the original E-commerce site to increase the forum, but the originality of the "blog" Concept and E-commerce, professional development organically combined, for the enterprise and professional people to build a real sense of the online business and work platform, Open efficient direct customer interaction channels for customers to build a platform for sharing information and ideas, to carry out efficient online collaborative business and collaborative office, but also professional people to show their own platform.