Line and 360 officially break up, turn and pea pod deep cooperation

"Line", which has been 360 of high hopes used to counter micro-letters, broke up less than a year later. When line (even i) entered China last year, 360 was the only official partner to help line to promote the market in China. According to 36 Krypton understand, in fact, this big six months, watching the micro-letter continue to rise all the way, line did not achieve the desired effect, and thus turned to the embrace of pea pods.

Today, peas and line joint release News said "Together", the two sides will be in the product and brand promotion of in-depth cooperation, the current Pea pod brand image of the map "豌 Adzuki Bean" has entered the line of the map store, which is line in China to introduce the first enterprise brand map. Wang Junyu also said that pea pods will come up with the best quality resources to help line to promote.

According to our previous report, July line worldwide download volume exceeded 200 million, a six-month growth of 100 million, Japan, Thailand, Taiwan, Indonesia and Spain are the main growth areas, its CEO Akira Morikawa said line to the end of the year to achieve the goal of 300 million downloads. Its access to communications services gaming platform line Games platform in July installed capacity of 150 million.

Line currently has more than 230 million users worldwide, the series game cumulative download more than 190 million. According to the results of the line released earlier, 2013 Q2line total revenue of 101 million U.S. dollars, of which the purchase of the game is the main revenue-driven, revenue accounted for up to 53% (53.7 million U.S. dollars), the expression sticker is the second, accounting for more than 27% (27.4 million U.S. dollars). The enterprise-specific sticker is the third source of revenue.