Line for 42 million dollars to test water O2O

Now you're definitely not going to think of micro-letters as a single chat tool, because it's trying to connect every aspect of the user's life. Line, which has 500 million registered, 181 million months live users of IM tools, also want to penetrate all aspects of user life. Today, the company announced that it would spend $42 million to set up the line Life Global Gateway fund to invest in O2O, E-commerce, payment, media and entertainment-related companies.

At present line's main revenue source is its IM application and with it the game business. The main purpose of the fund is to avoid line's revenue structure is too single, but also the line transformation of life service entrance attempt.

Line has always wanted to limit its imagination to IM tools and games. Last September, line even postponed its IPO plan. After the launch of the payment tool line pay into the life service, but also launched the online music to enter, less than a week after the announcement of the acquisition of Microsoft's MixRadio music services; strategic investment in Japan game platform Gumi, with Tencent, Korea game developers 4:33 Creatve Lab A YouTube-like video service line TV was just launched in Thailand yesterday.

According to the 2014 Line conference report, line next to the goal is to become a world's first entertainment platform, targeted at games, comics, music, such as digital content consumer services. In the early days, line also set up line Game Global Gateway Fund for the game area, the amount is 98 million dollars.

So the line Life Global Gateway Fund's role is more likely to be line in the O2O field of attempt. 42 million dollars, pry not move 58 with the city, the public comments, not to mention Jingdong. Like to micro-letter to the various areas of life infiltration, or to pay more true gold and silver is.

But a few more IP, to sell stickers or a good business!