Line launched the application line Mall: main Consumer-to-consumer mode

Source: Internet
Author: User
Keywords Line

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Line Mall will show the product in a waterfall flow way

Sina Science and technology news Beijing time December 20 evening message, Mobile message application line Company today officially launched Consumer-to-consumer E-commerce platform line Mall. The app is currently online only at Google Play app Store in Japan.

Industry insiders say the move is aimed at further strengthening user interaction to better compete with micro-credit, WhatsApp and other popular messaging applications. Next spring, line will also launch the iphone version of Line Mall application, and add more features.

Line Mall allows vendors to sell new products and second-hand goods, and line does not charge the manufacturer for a product release fee, but if the final deal is made, 10% of the transaction price will be charged.

In addition, line mall also introduced the integration system, that is, after a transaction is completed, the seller will receive 1 points, equivalent to 1 yen or 1 cents, can be used for future discounts. Buyers and sellers can use the current line account, or create a separate line mall account.

Line other E-commerce businesses also include flash-purchase services in Thailand, which earn revenue through sales maps (sticker) and games.

Line in 2011, the number of global registered users in November reached 300 million, and is expected to break through 500 million next year. It should be noted that this number is the number of registered users, not the number of active users.

People in the industry say that the number of active users is a better measure of an application's activity than the number of registered users. But line did not disclose the number of active users, compared to the number of active users in WhatsApp month more than 350 million, while the number of micro-letter month active users 272 million. (Li Ming)

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