Ling-GE: Online video is starting to be more

Http://www.aliyun.com/zixun/aggregation/35637.html "> Video sharing site was once considered a new revolution in the Internet, especially after YouTube was acquired by Google, The domestic video-sharing website is like a super Super male star. A few years have passed and we have seen the way out. Recently a high-definition client on-demand mode has become the new favorite, does it mean that the network video sharing into a more generational period?

Google's acquisition of YouTube inspired the climax of the UGC model, a time video sharing site hosts the bulge, spell technology for the new, a lot of people online play video. But today, everyone is still in the stones, including YouTube should also have the same depressed, the video sharing site holding a huge volume of traffic and users, but did not find the root cause of silver, potatoes to push black beans have again verified the YouTube video sharing model in China acclimatized, inevitable premature death of doom. In recent years, with the high clean media, such as the improvement of the application of new technologies, a high-definition film and television on-demand mode began to cater to the user's taste, become the focus of advertising and industry attention, they can lead the industry to kill a way out?

At present, the domestic video site mainly to UGC for the majority, UGC advocate to user-driven content and to stimulate the sharing of interaction, early provoked a lot of users interest. However, with the advent of high-definition Peer-to-peer client changes in the user's "view", high-definition video on demand for convenient clients, high-speed high-definition to win the user's favor. For example, the use of popular on-demand high-definition film, users simply download popular client software can be high-definition film and television viewing on demand, but also the use of client-side links to interactive communities, to share and interact. In the digital high-definition film has gradually become the mainstream of the impact of high-definition, high-speed, convenient network film and television on-demand mode by the industry unanimously optimistic.

At this stage, a large number of video-sharing sites affected by the downturn in the big environment, is looking for transformation. But it's not easy to make a transition to high-definition, before the sharing model because the majority of advertisers are not optimistic about the results of the revenue situation is not ideal, in addition to the venture capital, and most of the other funds are not sufficient reserves, facing the broadband, server, copyright purchase and other high cost issues, coupled with the transformation process will not be lost users, There is more or less concern. Some video sharing sites have also pushed users to create the original, creating network reds. But later found that real users of the original video only occupies a small number, most of the users to some TV dramas, movies and other videos moved to the site, causing these enterprises to face copyright problems. In contrast, to popular and other clients high-definition television on demand as the representative of the Peer-to-peer platform seems very popular with users, these services Shangli push desktop clients high-definition video on demand, put aside the copyright and other problems, but also easier to form users and revenue scale, for advertisers is also a good choice. Coupled with television and other mainstream media to push High-definition digital TV, network video high-definition On demand is still very considerable, they are likely to kill a new network of video road.

From a profit point of view, users spend a little money on the client-side high-definition high-speed video film may be more easily accepted; In addition, can also cooperate with the film company, the film and television on the demand for Regional division authorization, or into the form of film revenue to create revenue , and then there is to help advertisers in different regions (for different groups of people) on-demand film and television inserted advertising film, and the same set of movie theater. The majority of video ads or large brands, they pay attention to their own face and hope that online video advertising can effectively promote their marketing, and the client's high-definition on demand to help them to remove the copyright problems, coupled with a large user group can make the marketing effect better reflected, it is said that there are many brand advertisers such as delicious , Ford, Changhong, etc. are optimistic about this model (author: Ling-GE)

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