Lingyun App build station platform to help build car deployment 4S Shop O2O mode

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As one of the most important means of transportation in modern times, automobiles begin to go into tens of thousands of households, and the number of domestic cars keeps rising, and the traditional 4S shops face severe challenges. In the new market situation, car 4S shop is also looking for a diversified marketing model to meet the escalating user needs, improve user viscosity.

Mobile internet technology is maturing, automobile marketing system is facing a subversive revolution, auto industry app application rise, 4S shop O2O era officially opened. At this juncture, the establishment of the car with a consistent market acumen rapid integration of product layout, the establishment of O2O marketing service model, in October 2013 with the Lingyun app station platform, launched the launch of the car app. Lingyun Mobile 4S Shop covers the car sales pre-sale, sale, the whole process of after-sale, to help car dealers to improve performance, improve service quality.

1, maximize the concentration of customers, broaden consumer groups

Lingyun Mobile 4S store set app marketing, micro-credit marketing, micro-blog marketing, two-dimensional code marketing four marketing platform in one, multi-channel, full access to cover mobile internet users, to attract more potential customers. Consumers download the app, through the recommended models, car guide, promotional and other functional plates, quickly understand the models, prices, parameters, car purchase programs, promotional activities, such as specific sales information, and access to the relevant entities store contact, for further consultation, negotiation.

2, online to facilitate the transaction, saving marketing and time costs

Lingyun Mobile 4S Stores help car dealers effectively use the debris time to win customers. Car app covers a variety of information about car friends, will be new car information, bicycle activities, new cars to shop, buy practical tools such as sweep, consumers do not have to shop can be anytime and anywhere through the mobile phone app master authoritative information, online booking, online payment, etc. And 4S Shop can also arrange work more rationally, avoid the service that the traditional sale pattern encounters is not in place, the customer complains the question.

3, optimize after-sales service system, improve customer satisfaction

Car 4S shop O2O mode, the quality of after-sales service is the key to the core competitiveness. Lingyunyun platform will be driving tips, car rescue, maintenance reminders, car owners questionnaire and other functions in the app, for the owner to provide warm online service, and to ensure that 4S store and the owner of the smooth communication between the two sides. Owners can learn from the app in time to 4S shop dynamic, timely feedback. At the same time, 4S Shop can understand the owner's needs and trends under the premise of more accurate regulation of controllable service items, for owners to provide high-quality after-sales service, improve its brand loyalty.

Build car and Lingyun app station platform cooperation, it is the automobile 4S shop to O2O mode of transformation embodiment, is the general trend. On the one hand, such as Lingyun app station platform like the Professional app service provider, is the mobile interconnection Network integrated marketing effective tools, with excellent technical strength and product service system, to meet the automotive 4S shop a series of functional needs, a comprehensive coverage of mobile internet users, the realization of car 4S shop O2O mode; Build a car 4S shop on the basis of good word-of-mouth, with the help of Lingyun app station platform Easy to realize mobile marketing, not only save a lot of marketing and time costs, but also through consumer data to predict the market and accurate decision-making, more accurate in-depth promotion.

The wide application of Auto app means that the service system of China's automobile industry realizes the mobility, and the mobile O2O mode of the auto service industry is becoming mainstream. The operation of O2O mode is based on the background of mobile internet, 2014 is an unusual year for mobile internet, it is also the key year of O2O model of automobile industry. App developers and service providers and 4S stores need to constantly refine their products and services to O2O the car industry.