Link of website construction optimize lock target search for quality resources

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Apart from the rich original content, website construction and website optimization Another extremely important work is link building. Speaking of popular, is to find ways to let your Web site or keyword text links, more appear on other sites. Relative to the site content construction, as long as the effort to write some of the Web site theme, and optimize the key words of the article. Link building is fraught with more challenges. The challenge is that linked resources are hard to choose, and quality linked resources are harder to find. And for their own website, what kind of link is excellent, what is the standard of judgment?

One, Google drift away, the standard PR is not the only

Last year, Google "fail" mainland China, the whole station moved to Hong Kong, search engine utilization rate and market share of the apparent decline. Originally nearly 30% of the market share in mainland China, Baidu, Tencent, Sogou and other large companies divided up. With Google in mainland China market "decline", the weight of its web site standards, by the vast number of webmaster highly recognized the value of the PR, but also slowly lost authority. On the contrary, Baidu's market share is rising (the latest statistics also show that Baidu now occupies 83% of Chinese search market share), has become more website construction and site optimization personnel chasing objects.

Judge the weight of the site, natural Google PR is not the only, then Baidu is not the only, even said that any one search engine will not be, nor should be the only. Although the quality of the site embodies the form of basic consistency, rich content and quality. However, the criteria for the excellent site is not the same, for a good site for different forms of performance, the corresponding weights given by the algorithm is not the same. Some of the search engine more value original, such as Baidu, some through high-quality links can be a significant boost weight, such as Google. In the site construction and site optimization work before implementation, first of all to understand, the site is the goal of optimization of the search engine, and then targeted to do optimization work.

Second, adhere to the principle, only the same type of website exchange links

In the site construction and website optimization process, more than the difficulty is actually temptation. To the average person, overcoming difficulties is not easy, but overcoming temptation is not easy. Because the website construction and the optimization may go through the difficulty, but the goal is very clear, is unceasingly promotes the website weight. The temptation is different, with considerable confusion, such as in the process of building links, and always adhere to the same type of Web site exchange links is so. This may be extreme, but unfortunately the same type of site can pass more weight, has been used for most search engines.

Sites of the same type can transmit more weights to each other and seem to have a taste of birds of a feather flock together. Search engines may think that the same content of the same business, it already constitutes competition. If a website, a lot of peers and even competitors of the site are recommended, can only explain the content of the site itself excellent. Although, in the construction link process, must adhere to the principle, only and the same type of site exchange links. However, if the different types of stations, more will be the URL or keyword text link to your site, nature is the more the better, just to grasp the process of control well, as far as possible to make the natural steady increase, rather than overnight.

Third, clear target engine, keyword ranking decide everything

Clear the target search engine, then the rest of the natural is how to judge, in the targeted search engine, how to determine the site weight of linked objects. The author has previously written "super-talented PR weight through the search engine how to determine the link resources", in-depth elaboration through the target search engine how to determine the advantages and disadvantages of linked resources. Search engine to determine the quality of the link, the first is also the most critical one, is the analysis of the core keywords of resource sites and stability of the rankings. Because this is based on the search engine perspective, a high-quality and highly weighted site of the most direct embodiment of the results, although the weight of the site by a number of ways to reflect.

The key ranking determines everything, not that as long as the keyword ranking before the weight of the site must be high, but to more value the core keywords. For example, a Web site to build the network company, its core key words must be "website construction", "website production", or in front of the word domain name, such as "Shanghai website Construction", "Shanghai Web site production" and so on. And the more keywords tend to the core, the number of keywords included, the more the number of searches, it is difficult to explain the difficulty of keyword competition. If a site in this case, the Core keyword ranking can be very forward, and very stable (at least for more than three months), then at least there is no doubt that the target of the search engine, the site's weight is very high.

If your site content is rich enough, and most are absolutely original, and can adhere to the tireless regular updates, but the ranking is always on the go. Then, this time may wish to analyze the link, especially the outside chain. A site without links, like an unknown wine, although the entrance of alcohol Mian long aftertaste, but can not be widely known, or even better than a Wang can quench the fountain. The link is like a search engine to find the intrinsic value of a road, links more search spiders crawling over the opportunity to more. When the industry most of the quality of the site, are actively recommended to search engines your site, told it that the content of the site rich quality is also very high, so long as the weight of the site can not be effectively promoted instead became an exception. This article by the professional Shanghai website construction production company, pilotage Technology (www.joyweb.net.cn) Integration Viewpoint Original, more wonderful content we will continue to launch.