Linkbaiting: Concept, strategy and Chinese website optimization

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In the past year, whether in the English SEO industry or blog circle, for linkbaiting (or link baiting, linkbait, link bait, etc.) the discussion has been very hot, many people to link bait carried out a detailed analysis and testing, Especially in Google's BigDaddy update, the traditional link building strategies such as exchange links, purchase links and so seems to have gradually entered a cul-de-sac, increasingly let Linkbaiting get more extensive attention, some people even think that the theme of 2006 SEO is linkbaiting,-- Of course, is not exaggerated some of the matter of opinion--even a lot of SEO companies to provide linkbaiting related services.

So how do you understand linkbaiting? Can linkbaiting be applied to Chinese websites?

Linkbaiting: Concept

Linkbaiting (or link baiting, linkbait, link bait) The origin of this phrase is now difficult to verify, who is the first to combine these two words, I am afraid will become a history of unsolved cases. According to the author's own understanding, link bait is not a new technology or new methods, but only some of the strategies in the previous link-building method alone, with the intention of emphasizing the change of the principle of link building, from this perspective, Perhaps linkbaiting is more like the Web site in the traditional link strategy to beg for other sites linked to the word "link begging" evolved, linkbaiting goal is to let other sites to actively establish links to site content pages.

Literally, linkbaiting can be translated as "link bait", as the name implies, Linkbaiting's implementation strategy is similar to fishing, by providing certain unique or original content-including articles, pictures, videos, tools, etc.-as bait, if these content can arouse the reader to resonate- -Of course, the "resonance" here is not just a positive chord, but also a "resonance" in the negative sense--and a lot of results: Links!

A lot of people's test shows that the reasonable planning of the Linkbaiting page, can allow the site to obtain an extremely large number of reverse-link, this can not only improve the site's luminosity, improve the site's traffic, more importantly, these links are naturally obtained, and have strong textual relevance, Can effectively improve the site link popularity, so as to improve the site in search engine rankings.

Linkbaiting: mechanism

The key to linkbaiting implementation is that the Web page has a "hook" that is attractive enough to this is the key to getting a link, and that content can resonate with the reader, as has been discussed above, in a positive sense, meaning something that is valuable to the reader, meaningful or interesting to the reader. Or can be negative, that is, let the reader have a strong aversion, this aspect of a lot of examples, I believe many friends have seen the kind of people who read it immediately after they want to kick a few feet of the mentally retarded article, such as a philosopher announced by Laozi and Kant thought inspired to crack "four-color theorem" Is the successful use of such linkbaiting strategies.

There are many kinds of "hooks" available for linkbaiting, and Nick Wilson introduces several common categories in the Art of linkbaiting:

News hook: Industry or field of news, of course, not that kind of Sina's road news, but must be a certain kind of web site unique content, such as the analysis of specific events, with a unique perspective.

Resource Hook (Resource hook): Provides resources for other people to use, including information, content, tools, etc. SEO tools such as this site most of the use of Seochat to provide a series of code, that is the application of such hooks.

Humour hook (humorous hook): People want to see some easy funny content, this aspect needless to say, consider the "a steamed bread caused by the murder" has brought the benefits of how many people.

Contrary Hook (dispute hook): Refute other people's argument, of course, generally have to grasp two premises, 1, the event itself is worth exploring, trivial things I am afraid not many people pay attention to, 2, the object of rebuttal in this field has a certain popularity.

Attack Hook (Attack hook): Compared with contrary hook, Attack hook is even more a step, many times through strong personal attacks to force the other party to respond, of course, the object of the attack is the same industry or field of eminent persons, like many people in order to fame Please sue me. This kind of attack hook seems to be becoming more and more popular recently, which is the main reason why Linkbaiting has been questioned by many people. But objectively speaking, this strategy has a congenital problem: 1, even if this page can get a certain number of links, but more likely to damage the image of the entire site, so that readers lose interest in the other content of the site; 2. An attacker who simply discourages such attack hooks will use " nofollow "link.

Linkbaiting:black Hat SEO?

How should linkbaiting be treated? In fact, from the very beginning of Linkbaiting's presence, someone has raised questions about it: Is there any suspicion of black Hat seo to create a major goal aimed at capturing linked pages?

To this question in two ways, first of all, in the general sense, linkbaiting itself does not have any problems, and early web site construction, including SEO strategy compared with no any special: even if the main purpose is to get links, but also by providing users with unique, Valuable content or information to achieve, which is the basis for linkbaiting success, the same, is also the basis for the success of website construction.

Second, also depends on how far to go on the linkbaiting, if too addicted to linkbaiting, such as abuse attack Hook, in order to get links to attack others maliciously, I am afraid to deviate from the correct track of SEO, of course, in attracting attention may be equally effective, Just like the entertainment Circle's bad speculation, just like the song Big Mouth that became a celebrity.

As Matt Cutts in SEO advice:linkbait and linkbaiting, linkbaiting itself does not have a "negative connotations" in the first sky, depending on how the site-building is applied, Like many other SEO techniques and strategies.

Linkbaiting and Chinese website optimization

Frankly speaking, I have been doubtful whether linkbaiting can be applied to Chinese websites, which is the main reason why this topic has not been addressed in previous articles.

First of all, the optimization of Chinese web site does not seem to exist the need to use linkbaiting, after all, for the current Chinese search market to occupy the mainstream search engine, in the ranking algorithm for the link calculation is quite "extensive", even the oldest method such as spam message links are still valid, in this case, Instead of trying to find and create a "hook", it's better to win in numbers in other ways that are easier to achieve.

Secondly, the basic guarantee that the linkbaiting mechanism can implement lies in the recognition and respect of the copyright of others, this will have references and links, and the Chinese web site is the popular copy of the full text: If you think that the content of others, then, simply copy over, or even change the author to their own content, so that, No matter how carefully you think when you create a "hook", you'll be running into the water and it's hard to get too many links.

Take this article as an example, can you succeed as a linkbaiting? I'm afraid it's difficult, of course, the biggest reason is that the content of this article may not arouse the reader's sympathy, interest, but when reproduced after the original source in the SEO exploration can not know, linkbaiting must become the water glasses in the months.

From this point of view, in the Chinese website, it seems that only the extreme negative linkbaiting only effective, such as the article retarded to a certain extent, the reprint is also afraid of damage to their image, must be a draw with the boundaries, this situation I am afraid to identify the link with the source.