LinkedIn China Shenboyang: LinkedIn wants to create business opportunities

a few days ago.

"What would you do if you didn't choose to join LinkedIn and instead chose to start your own business and be a copycat of Chinese LinkedIn?" ”

Shenboyang, president of LinkedIn China, began with this little question at today's Gmic conference, saying he had been asked the other day that he didn't have a very good answer, and the only thing he knew was that if he did a LinkedIn website and app, He'll do everything around the mobile internet.

From 2003 on line, by the end of 2004 barely reached 1 million users, to 2011 listing, officially into China in 2014, in the era of rapid technological innovation, LinkedIn developed for 11 years, from the desktop to the mobile side, now still sound. So what are some of the different goals of LinkedIn when you enter China this time? What are their missions and visions? What does LinkedIn do to create value? Shenboyang said the following points:

What is the vision of LinkedIn?

The vision of LinkedIn is to create business opportunities for professionals around the world and create the first economic map. What is an economic map? When all human veins, business opportunities, and economic resources are intertwined, the economic map is created, and what LinkedIn wants to do is digitize the economic map and then let it flow to places and people in need in the world.

LinkedIn's profit model

Shenboyang said that after studying the social networking site carefully, he found that the core value of LinkedIn was that it combines business-to-business and Business-to-consumer models perfectly – it's a social network that serves its members first, but its massive revenues don't come from members, Its money is in business-to-business mode: A solution for business-to-business businesses. When LinkedIn gets a lot of data from its C-side members, it can profit from the business.

Specifically, the value of LinkedIn for members is triple, the first value is professional identity-we each have a life identity, such as father, friend, the identity in the United States is by Facebook, in China is the micro-trust in the circle of products such as services. And when you have an engineer's identity and you've worked for Yahoo, this professional identity is served by a professional social networking site such as LinkedIn; the second value of LinkedIn is knowledge insights – when LinkedIn accumulates a large number of white-collar and professional managers, LinkedIn becomes a platform for knowledge sharing, such as a successful entrepreneur like Bill Gates, who creates and shares content on LinkedIn, and a third value is business opportunities – not just job opportunities, but also opportunities for business and opportunities for cooperation.

And LinkedIn's value to the enterprise so, when you run a company, you can't run three jobs: recruiting, marketing, and selling. If you break down three jobs, it's all about finding a group of people and members, sending them good news and encouraging them to take action--and the solution that LinkedIn offers in these three areas is where it creates business value.

So why did LinkedIn decide to enter China?

Shenboyang said Jeff Weiner told him that his office wall had LinkedIn's mission: "To create business opportunities for the world's professionals" and if LinkedIn could not enter China, then he would go back to the company and take off the words on the wall of the company and see what China meant.

What is the difference in the mission of LinkedIn China?

After entering China, LinkedIn wants to build a global platform for Chinese professionals and better help them achieve their career aspirations. Because if you go to a foreign company in Singapore's Asia-Pacific headquarters, you will find that there are Singaporeans, Japanese, people from all regions of Asia, but rarely see the Chinese people, because the Chinese lack of global platform. But LinkedIn we do this not only to get the Chinese out of the country, but also to help people enter China.