Links between users, search engines, and keywords

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Most of our work is related to the content of Web pages, Web content can meet the needs of users can bring traffic to the site. We have a lot of traffic from Baidu, here will and you introduce the impact of Baidu on the Web page.

Baidu is a tool, although it is very large, but as a tool for people to find information on the network, it follows the most basic principle is the user's use of reading habits. The user's demand for Baidu's most direct form is in the Baidu search box through phrases, words, sentences and other elements to carry out, very few are through the URL link. And these for Baidu is its user needs, how the largest part of the user needs to meet, this is the origin of Baidu algorithm.

From the perspective of SEO to define these elements, there is a common title: Key words.

The most specific embodiment of the information that the user searches through the keyword is: the display of the webpage title+description, as follows:

From the search engine's point of view, the search engine on a page contains the following elements:

The most important page name, which is the title part of the page code

Next page description, the description part of the page code

On some pages, because the framework issues may appear description is displayed on this page: breadcrumbs, bottom information, and so on, here is a page frame structure problem, not comment for the moment.

From the whole to see, the key word is the core of the entire page, derived from the keyword keywords title and description.

And the keyword keywords how to determine title and description, there are the following considerations, following a page as an example:

"Dinner love to Visit" The fourth period-the small pavilion http://www.openrice.com.cn/beijing/article/detail/1425.htm

The main response information of the page is as follows:

Organizers: Beijing dinner la + that small pavilion

Party: Beijing Dinner LA membership

Activity content: The restaurant's taste

The content of the Web page is:

To participate in the fourth phase of the Beijing dinner La Food Network organized by Love mo, Beijing meal La members, in Beijing, the small pavilion conducted a gourmet food test activities.

This sentence is the core of the whole page, also namely description.

Through this sentence, we can determine the key words of the page keywords as follows: Beijing dinner LA, dinner la Food Network, love to visit the street to eat activities, that small pavilion, food test and so on.

Through these keywords and description, we can refine the title of the page titles, at this point should consider the emphasis on sex, is to be the main performance activities, or the organizers, or other.

As：

Performance Activities-Beijing fourth issue of love to visit----The small pavilion

Content-Food test--------------the fourth Beijing love visit

Performance organizers, alternative titles.

This way through the keyword can determine the main content of a page out. Of course, at present, many pages of our site have such a problem.

This is a page that is no problem to deal with, and for many small Web sites this is enough.

But for a large web site like ours with millions of of pages, if every page is going to do this, of course it's impossible, and this needs to involve a problem with a keyword system.

Here I would like to introduce you to dinner:

How to determine the mode of radiation of the dinner la keyword?

There are several ways to consider this:

First, the main content of the website

The content of the website mainly involves which aspects, what is the demarcation line. For example, dinner la mainly to regional restaurant reviews, so should be mainly to the region as the main division of the range, which is the site according to the geographical division of the reasons for different stations.

Second, the main profit way of the website

Because the profit model of the meal is not dominant, in other cases, such as an E-commerce site, its possible scope of service for: building stations, development systems, mapping, advertising, EDM, etc., then these are another important division of their range.

Third, the main crowd of the website

The more industry the content of the website, the stronger it is for the characteristics of the crowd. For example, health-care sites are particularly obvious, here to gourmet Jay For example, gourmet Jay Recipe has an important division of the range: pregnant women, maternity, infant and so on, this range is very obvious division of the crowd, and identified the range of keywords.

Four, the characteristics of the site (this division and profitability of a very strong link, but also there are obvious differences)

This kind of dividing pattern mainly manifests in the service, the product and so on the system is very obvious, has the industry standard website, for instance the populace reviews the coupon, the test eats, McDonald's, KFC's order meal and so on.

V. Other

Mainly to enterprise display, electronic mall, etc. there are other differences, there is little relationship with the dinner, do not make a special note, if interested, you can explore together.

From the above these ways can build the site's keyword system, for any site, if you want to establish the most perfect keyword system is impossible, only for the user needs, the development of two aspects to choose the most suitable keywords.

Scope know how to determine the key words for each page? There are several ways to do this:

First, the Key keyword determination

Core keywords that is the core of the site, the core keyword selection and site positioning is closely related to the site from the introduction page can clearly know the core keywords of the site.

For example, the public comments:

The public comment is China's leading local life consumption platform, is also the world's first independent third party consumer review site, is committed to providing users with catering, shopping, leisure and entertainment and life services in the field of business information, consumer preferences and the publication of consumer evaluation interactive platform; Public comment Network for small and medium-sized businesses to provide a one-stop precision marketing solutions, including electronic coupons, keyword promotion, group buying and so on. After another website, the public comments have been successful in the mobile internet layout of this model, the general public comments mobile clients have become a prerequisite for local life tools.

Its core keywords are: food, restaurant catering, group purchase, life services, coupons and so on.

For information classification of the site, because the information on its site is mainly based on the region, so the home page can be regarded as its top-weight pages.

Second, the determination of the secondary key words

According to the radiation of keywords, each other will produce intersection, such as "Shenzhen Cantonese cuisine." The word for the secondary keyword, the combination of such keywords is the first man-made combination, the way there are: radiation intersection, brainstorming, software inquiries, etc., through the way above will produce a large number of secondary keywords. For a certain page, determine which of the several secondary keywords best, most able to reflect the entire page response content, first of all, from the content of the Web page. For example, the above "" Dinner love to visit the fourth period-that small pavilion.

Third, long tail of the derivation of keywords

Long tail keyword is from the "long Tail effect" extended out, that is, a single flow of fewer keywords, such as dinner la site such keywords if the artificial one to extract is very unscientific, through the content of the related chain will naturally occur.